Completed

● Began process of updating CMS from FileMaker to WordPress

● Finalized redesign of review visual layout
● Tagged each HWN website (616 websites) with at least two keywords
● 5 blog posts solicited/edited/posted
● Converted 143 HWN reviews to new style
● Discontinued usability review program

In progress
● Completing conversion of HWN catalogue to new review style
● Researching potential blog posts

Looking Ahead
● Reworking “About Us,” “FAQs,” and “How to Use”
● Revise education pages
● Push for new content reviewers
● HWN webinar for NeedyMeds
● Focus group for target audience users

Site Analytics
December 2017 January 2018 Change

1.4K users 1.7K users +19.9%

1.5K sessions 1.8K sessions +19%

1.46% bounce rate 1.11% bounce rate -23.%

48 sec. site duration 1m2s site duration +30.3%

Social Media (Twitter)

November December January

95 tweets 63 tweets 45 tweets

12.2K impressions 9.9K impressions 5.8K impressions

36 new followers 10 new followers 21 new followers

794 profile visits 316 profile visits 350 profile visits