Context :

The old Marketing Data Fulfillment System MDFS of Quick& Reilly had become obsolete and
was very slow in response. As a result reps began bypassing the system. Quick and Reilley hired Bradley
systems for two weeks and and t h r e e m o n t h s f o r R F P i n F e b r u a r y 1 9 9 7 b e f o r e
F l e e t Boston acquired it. Cathy to visit the trade fair to see to the possibility of system crash with yuk
issue.
During 1998 trade fair Carman met with Q u i c k a n d R i d l e y w h o w a s c o n s i d e r i n g t o s h o p
f o r a n o f f - t h e - s h e l f system and were impressed by Aurum, Saratogaand Siebel systems

CUSTOMER:
Some of the customers of Siebel systems were Cisco, Clorox, Unisys, Sun, and Charles Schwab, Part
from this, Siebel system also serviced Wells Fargo Bank, IBM and Ford.
Company
The company was founded by Tom Siebel in 1993.it is the world leader in CRM software with
50%market share n sales management, marketing automation, and consumer service and support. It went
to market through direct sales force. It aims to build a high technology company focused entirely on
consumer satisfaction. Its core value are Professionalism, professional courtesy, and bias for action.
Competitior

Oracle, SAP, PeopleSoft, Clarify, Epiphany and Aurum and Saratoga are the major competitor to Siebel systems.
Collaborator
Partnership is crucial for its go-to market strategy. It had 729 partners classified and resourced by
importance. Some of the partners were Accenture, Cab Gemini, Ernst and Young, Deloitte
consulting, IBM and Pricewaterhousecoopers. Also some key hardware and software partners
included Alcatel, AT&T Wireless, Avaya, Cisco, Compaq, Microsoft, Palm, Sun and Unisys.