FUNCTIONAL PROJECTREPORT ON “DISTRIBUTION

CHANNEL OF SOFTDRINK INDUSTRY” (COKE)

A functional Project Report Submitted in partial fulfillment of the requirement for

the award of the

Degree of Master in Business Administration [MBA] 2016-18

Submitted by

JOM MICHAEL

REG NO: RA1652001010321

Under the Guidance of

Mrs.: Priya Krishnan

(Assistant Professor, Faculty of Management, SRM University )

SRM University

Faculty of Management
 STUDENT DECLARATION

I JOM MICHAEL have completed the Functional Project titled A Study On How Advertising
Helps The Modern Business under the guidance of Ms. Priya Krishnan in the partial fulfillment
of the requirement for the award of degree of Master in Business Administration (MBA) of
Faculty of Management, SRM University. This is an original work and I have neither copied and
nor submitted it earlier elsewhere.

JOM MICHAEL
 BONAFIDE CERTIFICATE

This is to certify that Mr JOM MICHAEL is a bonafide student of Faculty of Management, SRM
University. As a part of the University curriculum, the student has done a Project titled
FUNCTIONAL PROJECTREPORT ON “DISTRIBUTION CHANNEL OF SOFTDRINK
INDUSTRY” (COKE) in the partial fulfillment of the requirement for the award of the degree of
“Master in Business Administration (MBA)”.

Name & Signature of Name & signature of

(faculty guide) (DEAN)

Signature of Internal Examiner Signature of External Examiner

Date ………………….

Place …………………
 ACKNOWLEDGEMENT

I owe debt of gratitude to god for his invisible guidance to the completion of this project. I

gladly take this opportunity to express my profound sense of gratitude to all those who helped

me in completing this project report.

I express my sincere thanks to my guide Ms. Priya Krishnan, Professor, Faculty of Management,

SRM University, Chennai, Tamilnadu for her valuable help, guidance, creative suggestions and

encouragement in the finalization of this project work.

JOM MICHAEL