Introduction to media and Infomation Literacy

 Data
 Information/knowledge
 Records
 Files
 Databases
 Data warehouse/ cloud

Qualifcation of a good information

 Timely
 The source must be reliable
 Accurate
 Complete
 It can be verify

Techology – Hardware used to create and communicate with media

a. Media Literacy- the ability to read, analyze, evaluate and produce communication in a variety of media forms
Elements of Media Literacy
 Critical thinking Skills
 Undersatnding the process of mass communication
 Awarenes of the impact of media on individual and society
 Strategies in analyzing messages
 Appreciate the content of media
 Development of effective and responsible production skills
 Understanding the moral and ethical obligations of media practitioner
 Understanding media content as text that provides insight into our culture

b. Information Literacy- Refers to the abilities to recognize when information is needed and to locate, evaluate, effectively use,
and communicate information in its various formats.

c. Technology Literacy- The ability to use digital technology, communication tools or networks to locate, evaluate, use and create
information.

Evolution of traditional to new media

a. Pre-industrial Age
During this era, material are gathered within the environment. Data and information are usually written in cave, stone, stone
tablet. Fire are also being use as a source of information.
b. Industrial Age
Paper and inks are being used, Print media are being used.
c. New Digital Age
Also called as internet age.

Information Literacy
 Identify - The information literate student can identify the nature and extent of information needed
Examples
Writing a thesis statement
Creating a time line and plan to complete a research paper
Differencing between primary and secondaru source of information

 Find - The infomation literate student can find needed information effectively and efficiently
Examples
Finding an article from the library
Refining a search startegy to narrow search
Locating web sute written by creadible botanist to help identify wild flower

 Evaluate - The information literate stduent can evaluate information and its sources critically
Summarizing the main ideas of an article or book
Reviewing multiple points of view to construct an opinion

 Apply – the information literate studen can apply information effectively to accomplish aspecific purpose Examples
 Paraphrsing an expert essay to support a position in a pursuasive speech
Integrating a direct quotation form reference book into research paper
Developing a market survey based on gasp idientified by reviewing studies.

 Acknowledge- Information literate student can acknowledeg sources of information and the ethical, legal and socio-economical
issues sourrounding information
Example
Citing an information source in text of a research paper
Creating a works cited page
Obtaining permission before copying a news story to a blog

Types of media
a. Print
Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and
newsletters.
 A magazine is a collection of articles and images about diverse topics of popular interest and current events.
 A journal is a collection of articles usually written by scholars in an academic or professional field.
 Newspaper is a collection of articles about current events usually published daily
 Books

b. Broadcast
Use of radio television and alike

c. New media
New media most commonly refers to content available on-demand through the Internet, accessible on any digital device,
usually containing interactive user feedback and creative participation. Common examples of new media include websites such
as online newspapers, blogs, wikis, video games and social media.

Media and Information Sources

a. Indigenous
b. Library
c. Internet

Media convergence- Refers to the ability to transform different kinds media into digital code, which is then accessible by a range of
devices, from the personal computer to the mobile phone, thus creating a digital communication environment.