Académique Documents
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PROMPT:
Representation
Policy + Organization
Questions:
Writing your Project Proposal. Now comes the writing. Please follow this format:
2. Write a short paragraph about why this is an important question to be able to answer
3. List each aspect of the larger research question in it’s own paragraph, and describe
how it fits into the MCS pillars that we have been working on so far. You may want
to assign each of these to a specific student. Please cite at least one reading from the
● What are the current and/or future consequences for passively accepting the collection of
metadata?
● How is social media’s privacy policies and infrastructures affecting human behavior and
○ Dopamine(is this a drug?)[ lol it’s a neurotransmitter, but it’s tied to addiction]
2
○ Dependency
- internet infrastructure
● How is social media affecting how we communicate with others during face to face
contact?
○ Digital space = More power to choose what to leave in and leave out.
etc.)
- Social conditioning
3
○ Overshadowing others
● How reliable are social media results? - How are those results affecting the consumers?
● How does social media, through facilitating the growth of decentralized, self-media and
algorithmic aggregation, influence the news industry and in turn, change our perception?
○ Terms of Service
○ Metadata
● How does social media changes the way we talk through the introduction of tiny
virtualized qwerty keyboard squeezed into a portrait oriented screen is not an ideal way
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of communicating.
2. Language. Plain words, sometimes, hardly conveys emotions, or just the message
3. Culture. How signifiers connect to our culture. And, in different cultures, there are
different types of image-based signifiers that have a vastly different cultural background.
5.
● People who don't know of a life that existed without social media
1.
○ https://www.wired.com/2007/06/st-thompson-4/
Research Question:
● How does social media influence the perception of its users through representation,
● ALTERNATIVE QUESTION: How is social media changing the way users relate to
themselves and others through policy and organization, and how does that affect
○ Representation
■ What are the current and/or future consequences for passively accepting
○ Communication
■ How reliable are social media results? - How are those results affecting the
consumers?
○ Power
Research Question:
How does social media influence the perception of its users through representation, policy and
Social media platforms are growing at a fast rate and evolving into more reliable sources of
communication. It does not only create a social hierarchy, but also plays a major role in
influencing one’s identity. It is important to understand how the policy and organization in social
media affects us, how we represent ourselves through social media, and how power and
Representation:
Social Media has become part of everyone’s daily life and we are often influenced by
the news we read and see on these platforms. Facebook has become the biggest social media site
with on average, about 936 million daily active users. LinkedIn has also become an increasingly
popular social media platform. While users on Facebook focus on promoting personal
self-presentation and self-expression, LinkedIn takes a much more serious approach and focuses
on professional self-promotion. Both of these platforms are used to connect people, but users
create different identities on each site as a way to appeal to a company, organization or group of
people they may be interested in. Influenced by our idols and celebrities, we try to reshape our
identities to match theirs in order to gain popularity and hope we can become comfortable with
2.
The social media environment is changing the way individuals are interacting with
information. Social media not only functions as a relayer from news outlet sources but also
functions as an originator (1). Individuals have possessed a role for secondary gatekeeping (word
of mouth), but with social media platforms, the flow of information is more vast; dependent on
the judgments and actions of individuals users within the context of the platform (through likes,
shares, and comments) (1). It's also important to note that within algorithms, individual users
may be less responsible for the flow of information. The impact social media has on individuals
is obvious at this point thus the importance of the role these operators of social media platforms
have at an individual level greatly affects the flow of news and information. Individuals
functioning as secondary gatekeepers of information may have less of responsibility for what
types of information gets shared then one would think. Social media algorithmic responsibilities
of the platform operators carry much responsibility for influence within the platform. It's also
important to note that social media platforms may not carry the same ethical foundational
principles of traditional news outlets where the best interest is to serving communities news and
information. It's important to note that individuals relying on these platforms for information are
depending on platform operators who are constructing algorithms that feed users specific content
at an individual level. This can be seen as problematic, especially if particular types of content
displays a specific of misrepresentation and or fake news, thus only contributing to a larger issue
of an uninformed public, and confirming bias views of existing diverse people and cultures.
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As the amount of social media users increase, so does the potential power for it to serve
as a more direct, visible and diverse medium of communication. The power of social media, such
Facebook, Snapchat, resides in its ability to make the once invisible visible. The nature of the
Internet provides a different information landscape, making it much more difficult to control the
flow of symbolic content within it. For those in power, this creates great difficulty to control the
types of images made available, compared to old communication structures which were once
easier to sensor (5). Social media has already helped to change the conditions of visibility in
environmental politics, affording activist a level of control over the production and distribution
of media images (5). With the ability to produce content and to have direct communication with
viewers without a middleman, activist are able to assure their messages are not misrepresented in
People use social media as a platform to enhance their daily communication. According
power the various social media platforms possesses, which is evidenced by not only their rapidly
expanding user base, but also the power and authority they wields when shaping us, is the
escalating number of policies, such as the end user agreements, or terms and services, that are
bundled with the products and services that require a consent to such piece of convolutedly
written, obscurely laid out contract that ordinary users hardly understand(Willson and Leaver
151). It is fair to say that, in the modern age of interaction, “Exchange of user information,
activity, or attention for free services, applications, is a widespread online business model.”(154)
Behind the exchange of the user’s consent and the service, however, lies the mechanisms that
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turn our recorded acts and communications into assets ready to be dissected and reused.
Compounded by the fact that a lot of these terms and services are formulated in a way that
requires a doctorate to understand or, in worse cases, skippable by simply using the service(152),
the vast majority of users of social media platforms are misinformed on the process in which
they are being turned into data generators, thus fuels the increasing trend of deep data mining
that intrusively extrapolates user’s every digital step and invades personal privacy.
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Teachers Comments:
I like the "how" part of the question. Underline that as a focus on describing the dynamics
at play. How does social media influence the perception of its users through representation,
"It is important to understand how the policy and organization in social media affects us,
how we represent ourselves through social media, and how power and communication
plays a part in visibility and the broadcasting of individual voices." Awesome summary.
How might the ritual model might offer you a different perspective?
Perhaps draw from different sources to deepen analysis (Benkler et al., Herrman, Gottfried
presentation
Project Draft
Title
● social media influences the perception of its users through representation, policy and
Introduction
And today we are going to be answering a question around the topic of social media
What is the focus of your group, and what research question are you going to answer for us
today?
Why is this an important thing to know about – i.e., so what, why should I care, etc.? This might
Body
Some kind of concrete example from your research to make it real for the audience
Section/chapter 2, etc.
Conclusion
A review of what the sections/chapters were and the smaller claims that they each made
A concluding statement about the state of knowledge on this question and what we should think
Questions
You will end with a period for audience members to ask questions of the group. Aim for around
3-5 minutes.
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Intro Music:
https://drive.google.com/open?id=0B4o6kOpWvHAATkdlUTVmSVhnY00
2nd one:
https://drive.google.com/open?id=0B4o6kOpWvHAAdkhWb3pqQnkxOG8
Purpose: Arm ourselves in the age of social media? Is this more of an informative piece?
Intro (1:05)
Good afternoon, we have a great show for you today about the influences of social media. I’m
(we introduce ourselves), and we are here to discuss social media’ and how it’s reshaping the
way we communicate, relate and understand our world. We will be doing this by examining
social media through the different lens of representation, policy & organization, and
communication & power. As social media grows and becomes a bigger part of our everyday
lives, it is important to understand how it’s going to impact the way we live (breath) The way we
represent ourselves online, can be the deciding factor on whether we get that next job or not
(breath) The news article you’re reading on your Facebook wall, might not be news at all. And
what exactly are these terms of services that we are agreeing to? These are just a few examples
of the topics we will be discussing today’ to help get you thinking about how YOU want to
(First, let’s take a look at social media through representation. Austin, can you tell us a little bit
more about how social media is shaping the way we represent ourselves?
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Body 1:
These days everyone has a social media accounts like Facebook, twitter, Instagram or
LinkedIn. We use social media as a way to represent our identities and shape our persona’s. We
may change our identities depending on who views the content we post and the people we follow
and idolize. We should understand the way that we represent ourselves and how social media
influences us.
these sites and can represent different identities through different social media platforms.
Facebook has become the largest social media site with an average of 1.15 billion daily active
site that many people use is LinkedIn which has 433 million registered users and 40% of these
self-promotion. People change their behavior depending on the site they use, they might act
professional on LinkedIn but will act a completely different way on Facebook. The article ‘You
have one identity’: performing the self on Facebook and LinkedIn, by Jose van Dijck, she
explains that in a 2011 survey , out of 300 employers, 91% of employers screened their
employees through Facebook and 70% rejected candidates applying for the job because of
inappropriate behavior and unlikeable traits. So we should understand how the content we post
can affect us. On social media we follow celebrities and people we idolize because we look up to
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them. We notice the popularity they gain from the way they act on these sites. Van Dijck says,
and teenagers) shape their online identities in order to gain popularity and hopefully reach a
comfortable level of recognition and connectedness.” We want to be like them but we shouldn’t
change our persona’s to be like them because they gained popularity being themselves so it’s
important to be yourself on social media. It’s not bad to portray different identities through
different social media accounts because we get to express our true selves on sites like Facebook
and twitter but we should understand how we represent ourselves through the language we use
on these sites, the content we post, ‘like’ or share, and how other people can influence our
behavior on these sites. Many platforms use our information, and use algorithms to control the
media that we view and influence us. Here is Tristan to expand on how social media sites do that.
Thanks Austin,
Social media as many of us know has many beneficial aspects that are pretty obvious at this
point. We as individuals are contributors to a vast flow of information that the internet facilitates.
In a 2015 article written by Napoli Philip M, he described social media functions as a news
originator, as well as a relayer from reputable news sources(1). This gives users an opportunity
to become journalists contributing towards the spread of information, which is dependent on user
interaction, likes, shares, retweets etc. It's important to note that within these social media
platforms are constructed algorithms, thus individual users may be less responsible for the flow
Mark Zuckerberg stated: “A squirrel dying in your front yard may be more relevant to your
interests right now than people dying in africa.” what we see is tailored flow information that is
already pertaining to our views. Eli Pariser chief executive of Upworthy, stated in his ted talk:
The internet shows us what it thinks we want to see, but not necessarily what we need to see.
This can be seen as problematic, especially if particular types of content displays a specific form
Benkler, Yochai, and a few others published an Analysis explaining “how there is a network of
This was especially true by their observation of media polarization being asymmetric where
Its interesting to ponder how much trust we put in these platforms to quench our deep thirst to
understand what's going on around us. In 2014, information on facebook conducting social
experiments on its users made its way to many media headlines. In the RadioLab podcast “The
Trust Engineers” Kate Crawford a Principal Researcher at Microsoft Research shared a 2010
experiment conducted by facebook to increase voter turnout during the elections. The study
concluded that if users saw pictures of your friends who had voted, you were 2% more likely to
hit the “i voted” button as well (assuming that they voted). This experiment resulted in 340,000
who wouldn't have voted but had decided to vote from this nudge. Though this may sound like a
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good thing since more people are participating in their civic duty, what stops facebook from
implementing this system design to people who agree to specific political candidates of their
liking, this could elicitate a profound democratic power,”As kate crawford mentions. This raises
questions around policies and terms of services that exist within social media platforms, in which
Body 2
Wu(finished revising):
Thanks Tristan and Austin for giving us an excellent presentation. To add to that, it is crucial to
talk about the effects of policy and organization, which we believe have a profound impact on us
in the forms of contracts and data mining. A way to understand the potential impact is to know
that the majority of us don’t know about what happens to the our digital footsteps. Many of the
reasons why this is happening come down to the fact that (breath) people are poorly prepared
for the transition from traditional media to contractually established media. Referring to what
Woodraw Hartzog said in his paper, we are not bonded to anything in our consumption of
traditional media. There isn’t any contract to sign when you turning on your TV. However, as
social media saturates our lives, we quickly begin to see contracts, often dubbed as terms and
services, that asks for our obligations regarding copyrights, disputes, and data. While many don’t
ask your agreements when using their services because the act of use is often taken as consent,
every ‘terms and services’ you clicked ‘agree’, presumably without even reading it, is what you
have to do for access to services by subjecting yourself to the company’s overarching data
So, what’s the big deal? I mean --- no one is going to flip through pages after pages of a piece of
agreement that require a phd to comprehend, right? Right!? And you know, all those companies
promised me that my data is in good care. I can just trust those companie. Right!? Well, in many
ways, that is the problem. The vast majority of user, whom with little to no contractual
expectation or experience with laws and regulations, are poorly informed on what the contract
actually said about the policies regarding the utilization of personal data. On top of that, because
we have no idea what we just skipped, our blind willingness of submitting ourselves to, quote
from Mark Andrejevic, “...increasingly detailed and comprehensive forms of monitoring,” end
quote, has not only lured us to give away our privacy, but also, quote, “(normalizes) commercial
monitoring into the landscape of digital media”, end quote. The most scaring part, however, is
that the contracts are often presented in a so-called“take it or leave it”offer. We are left with
(breath) either surrendering ourselves to big data so we can gain access to services, or
disagreeing with it and having no access at all. (exhale). Ok, I will now let Ken to continue this
Ken:
According to the increasing number of users on social media, first of all let’s talk about stacking
up on news; nowadays, Facebook is the obvious news powerhouse among the social media sites,
There are roughly two-thirds (64%) of U.S. adults use the site, and half of those users get new
there amounting to 30% of the general population; YouTube is the next biggest social news
pathway-about half of Americans use the site; 16% of Americans and half of those users say they
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get news on Twitter. People started to use the higher repetition source through social media as
the fact, instead of finding facts through news. Besides something with academic people approve
it, the numbers of people on social media would just tell the truth by seeing whatever have higher
repetition on social media . Above all the facts, social media poorly informed people in multi
ways, not only news like lawsuits, or international cases, but also health stuffs. By the power of
spreading words on social media, it poorly informed people strongly. According to the technique
of data mining, people started to loss of their personal privacy; give yourself 30 seconds, what’s
the most common fact happened in your daily life. Every time you search something on
searching engine, after you go browsing your social media platforms, I am quite sure, the things
that you just searched will pop out on the advertisement parts on the social media platforms, this
is what I really want to tell all of you about, by searching something on place A, and pop out an
ads about it on place B, it is a most easy way to understand losing personal privacy from data
mining. It doesn’t happen locally, it also happens globally, I do remember last time that I
traveled to Asia. the first time that I was just browsing Yahoo homepage, it started to giving me
ads like, how to live in the Pacific northwest, travel master in Seattle, airbnb in Seattle. By
staying in an area for a period, even you travel, social media would still provide things that
related to the area that you stayed. Someone would say, wow it makes our life easier, social
media provide so many sources on different sites, on the other hand, people would say, how can
data mining just happen like this, we lost our personal privacy.
Reconsider at this point, does the social media really helps us ? Or the social media is using us,
or those social media businesses are using us to expand their own profits.
Body 3
Thanks Ken, and again our focus question is “how does social media influence the perception of
its users through representation, policy and organization, and communication and power?” and
now we are moving onto our last part of social media and communication and power.
Social media has become an integral part of today’s communication. People of all ages
participate in the social media world. Small businesses and large corporations use social media
on a daily basis for as little as posting an invitation for an event to selling their products online.
This is due to the ability to get any message across the world in just a few seconds of social
media. Social media is very fascinating, yes, but it has changed the way we communicate to
one another.
There are two views of communication, thanks to James Carey. Professor James Carey was an
developed the second view of communication. Today, we are focusing on the view that Carey
created called ritual (pause). This view focuses on common roots of the word “communication”,
process that people would adapt into new things that are shared within their community.
This, then, make social media a very powerful tool because people are embracing it into their
everyday life.
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As an example, there is a recent study from Ukpabi and Karjaluoto from the University of
Jyvaskyla (Pronounced as hew-vas-ki-la) in Finland shows that the market of e-tourism has
become very prominent in our society. Social network has enabled the companies to share their
photos and videos to promote their packages. And nowadays, people actually make their
travel decisions based on what they are most exposed to online. Next, Tam will talk about
Thanks Ploy, in addition to communication, we also have to ask how social media is shifting the
distribution of power.
Like stated before, with 1.15 (one-point-fifteen) billion daily active users on facebook, another
power that social media possesses, is its ability to make the once invisible, visible. The nature of
the Internet provides a different information landscape, making it much more difficult to control
the flow of symbolic content within it. This opening of the information highway does present us
with a double edge-sword. On one side of this social media sword, this less regulated way of
produce information is reduced, while your reach is significantly increased (so we can see where
the problem with this lies). With most people getting the majority of their news via social media,
this new information highway can become a source of misinformation. In an article in the
Columbia Journalism Review, Bankler and colleagues introduce us to something most call “fake
news”, which the authors actually argue is not quite an accurate term since the intent is not to
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spread propaganda or misinformation. ( breathe) But the phenomenon they are trying to describe
is a way of information sharing, which takes advantage of Facebook advertising dollars, written
with “clickbait” headlines that are controversial, but most of the time sensationalize and taken
out of context. When varying stories centered around the same narratives are circulated through
different platforms, this gives viewers a type of familiarity with these narratives, making these
stories seem more credible, than they really are. (it’s the whole saying, if you hear something
(breathe)
On the other edge of the social media sword however, this opening of the information highway
gives individual voices the ability to produce content, and to have direct communication with
mentions that social media has already helped to change the conditions of visibility in
environmental politics, affording activist a level of control over the production and distribution
of media images. Another perfect example of this is the “Black Lives Matter Movement”.
Through the use of social media tools, people have taken matter into their own hands. Some
examples are, the utilization of facebook events to organize protests, use of media features to
post pictures and videos and using the share option to spread these contents a million times over.
The power of these movements would have been greatly mitigated, without the new medium of
communication that social media provides. So, to conclude, with the flood of new information
we’re able to create and access, there is also a flood of junk that comes with it. Without
adequate discernment, a tool that has potential for liberation can become a source of
Conclusion:
To sum up, social media has become a crucial part within our society. It is now a platform that
more than a billion of people are accessing daily. Social media gives us an access to the world of
new cultural experiences and information at our fingertips. However, it plays a huge role in
shaping people’s identities, and how we represent ourselves. Moreover, the policies we signed,
usually without reading, when joining an online platform were written in a way that stirs
confusion and discourages people from being informed. As a result, unaware by the majority of
the users, tons and tons of data, generated by their every move, are collected by the company
every second without raising a public concern. As we adapt more into this new way of
communication, the possessions of power by these corporations are increasing and may impact
our lives in the near future. At a certain point, participation might not be a choice, but how we
participate can make all the difference. We hope that the information we presented will make
you stop and think for a few seconds the next time you guys are online checking out your
Facebook or Twitter.
Outro Music:
(Trololo music)
https://drive.google.com/open?id=0B4o6kOpWvHAAbnA1VDd3cVhpVzg
https://drive.google.com/open?id=0B4o6kOpWvHAAbklMeFp0V08xdnM
Work cited:
Dijck, Jose Van. "'You Have One Identity': Performing the Self on Facebook and LinkedIn."
Media, Culture & Society, vol. 35, no. 2, Mar. 2013, pp. 199-215. Academic Search Complete.
Accessed 16 May 2017.
Hartzog, Woodrow. "The New Price to Play: Are Passive Online Media Users Bound by Terms
of Use?" Communication Law and Policy, vol. 15, no. 4, 4 Oct. 2010, pp. 405-33. Taylor &
Francis Online. Accessed 15 May 2017.
Hall, S. (1997). Chapter 1: The work of representation. In S. Hall (Ed.), Representation: Cultural
Representations and Signifying Practices (pp. 13-74). London: Sage Publications & Open
University.
Lester, Libby, and Brett Hutchins. "The Power of the Unseen: Environmental Conflict, the Media
and invisibility." Sage Journals Vol 34.Issue 7 (n.d.): 847-63. Media, Culture & Society.
September-28-2012, 28 Sept. 2012. Web. 16 May 2017.
Napoli, Philip M. "Social Media and the Public Interest: Governance of News Platforms in the
Realm of Individual and Algorithmic Gatekeepers." Shibboleth Authentication Request.
ScienceDirect, 21 Jan. 2015. Web. 15 May 2017.
"The Trust Engineers." Radiolab. N.p., 9 Feb. 2015. Web. 23 May 2017.
Benkler, Yochai, Robert Faris, Hal Roberts, and Ethan Zuckerman (Mar 3, 2017) Breitbart-led
right-wing media ecosystem altered broader media agenda (Links to an external site.)Links to an
external site.. Columbia Journalism Review.
Jockers, Matthew L., Matthew Sag, and Jason Schultz. "Don't Let Copyright Block Data
Van Noorden, Richard. "Tensions Grow as Data-Mining Discussions Fall Apart." Nature
Radio Lab
MPR
Actionable Steps?
https://www.youtube.com/watch?v=Yczul_609Gg