REGIONAL COLLEGE

OF PROFESSIONAL STUDIES & RESEARCH

Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

PROJECT ON

ICICI BANK
(TITLE OF PROJECT)

(LOGO OF PROJECT COMPANY)

2016-2017

SUBMITTED BY:

SURENDRA KUMAR

B.COM. (HONOURS) – II Year.

 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly
Pilibhit Bypass, BAREILLY (UP)

CERTIFICATE
THIS IS TO CERTIFY THAT THE PROJECT TITLED

“ICICI BANK”
(Title of Project)
HAS BEEN PREPARED BY

Surendra Kumar
AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.
THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.

Signature of Panel of Teachers

Dr. Anjali Chaudhary
Dr. Priya Verma
Miss Surya Lata
 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to MJP Rohilkhand University, Bareilly

Pilibhit Bypass, BAREILLY (UP)

ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN COMPLETION OF MY

PROJECT TITLED

“ICICI BANK”.

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE ENCOURAGEMENT, GUIDANCE

AND MOTIVATION PROVIDED TO ME BY Dr. Anjali Chaudhary, Dr. Priya Verma and
Miss Surya Lata mam. LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME
COURAGE, WILL AND INTELLIGENCE TO COMPLETE THIS WORK.

Surendra kumar

B.Com. (Hons)

II Year
 EXECUTIVE SUMMARY
Private banking is a concept which is new and fast emerging in the world of banking where

changes have become a necessity in order for banks to survive in this competitive environment

vis-à-vis not only from the public and private sector banks but also from the foreign banks. The

objective of the research is to explore the various products, which a private banker deals into

and the systematic process involved to match client requirements with the right kind of

product.

Through this research one of the main objectives is to explore the reason why most of the

banks are injecting private banking as business profile to their set of service offerings.

Though private banking evolved in late 80’s in Asia, in India its not more than 5 years old. ICICI

started it in Aug 2002 and since then it has been a remarkable success. Today there are

enormous solutions to cater client needs but what suits best to a client is where private banking

fits in. Every client will have different needs, liking and preferences. So a customized portfolio

for every client is the need of the day.

This research will highlight more on the product portfolio of ICICI Private Banking, how they

have changed or innovatively structured to be attractive and competitive.

 CHAPTER 1

RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
 CHAPTER 2

INTRODUCTION
 INTRODUCTION

The Delhi Metro is a metro system serving Delhi and its

satellite cities
of Faridabad, Gurgaon, Noida and Ghaziabad in
the National Capital Region of India. Delhi Metro Rail
Corporation Limited (DMRC), a state-owned company with
equal equity participation from Government of India and
Government of Delhi, built and operates the Delhi Metro. It
is the second oldest metro in India after Kolkata Metro.
Delhi Metro is the world's 12th longest metro system in
length and 16th largest in ridership. A member
of CoMET,[5] the network consists of six colour-coded
regular lines and the faster Airport Express line, with a total
length of 231 kilometres (144 mi) serving 173
stations (including 6 on Airport Express line).[1][6] The system
has a mix of underground, at-grade, and elevated stations
using both broad-gauge and standard-gauge. The power
output is supplied by 25-kilovolt, 50-hertz alternating
current through overhead catenary. The trains are usually of
four, six, and eight-coach length.[1] DMRC operates over
3,000 trips daily, with first trains starting at around 05:00 and
last at 23:30.[7] In the financial year 2016-17, Delhi Metro
had an average daily ridership of 2.76 million passengers
and served 100 crore (1.0bn) riders in total during the year.[3]
The Delhi Metro Rail Corporation was certified by the United
Nations in 2011 as the first metro rail and rail-based system
in the world to get "carbon credits for reducing greenhouse
gas emissions" and helping in reducing pollution levels in
the city by 630,000 tonnes every year.[1]
Planning for the metro started in 1984 when the Delhi
Development Authority and the Urban Arts Commission
came up with a proposal for developing a multi-modal
transport system for the city. Delhi Metro Rail Corporation
(DMRC) was incorporated in May 1995, construction started
in 1998, and the first section, on the Red Line, opened in
2002.[8] The development of network was divided into
phases, Phase I containing 3 lines was completed by 2006,
and Phase II in 2011. Phase III is scheduled for completion
by 2018 (originally planned for 2016).
Rapid MetroRail Gurgaon which opened in 2013, whilst
linked to Delhi Metro by the Yellow Line is a separate metro
system (with a different owner/operator than the Delhi
Metro), although tokens from the Delhi Metro can be used in
its network
 CHAPTER 3

ORGANIZATION STRUCTURE
ORGANIZATION STRUCTURE
 CHAPTER 4

PRODUCT RANGE
 CHAPTER 5

PLANT LOCATION

In a special drive towards nurturing a greener

environment, the Delhi Metro will plant 2,000
saplings across its premises during the month of
August, it said on Sunday.
The project, organised by ‘Swachh Chetna –
DMRC Eco Club’, one of Delhi Metro’s initiatives
to promote environmental conservation, kicked off
on Friday from Jangpura Metro Station, with the
firm’s Managing Director Mangu Singh planting
saplings there, a statement from the Delhi Metro
Rail Corporation (DMRC) said. Kids from Delhi
Metro’s own ‘Children Home’ located at Tees
Hazari Metro Station on Red Line also
participated in the inaugural exercise.
The drive, apart from the stations, will include
planting of saplings at Delhi Metro’s depots and
residential colonies. Another initiative coined as
‘Adopt a Tree’ — a collaboration between DMRC
with World Wide Fund for Nature — will see the
transporter distributing native trees to commuters
on every Thursday and Friday during the
month. “As part of this campaign, 6,000 saplings
of native tree species will be distributed at 15
Metro stations to individuals free of cost on every
Thursday and Friday during the month of August,”
the DMRC said.
“The saplings will be distributed between 4 p.m.
and 7.30 p.m. and the stations are: HUDA City
Centre, MG Road, Chhattarpur, Saket, Malviya
Nagar, Hauz Khas, Dilshad Garden, NOIDA
Sector 18, Botanical Garden, NOIDA City Centre,
Laxmi Nagar, Vaishali, Anand Vihar, Badarpur
and Dwarka
 CHAPTER 6

MARKET SHARE
MARKET SHARE
 CHAPTER 7

MARKETING STRATEGIES
MARKETING STRATEGIES
CHAPTER 8

COMPETITOR
 COMPETITORS

Competitors Buses, Taxis, Public Transport

 CHAPTER 9

DATA ANALYSIS
DATA ANALYSIS
CHAPTER 10

FINDINGS
FINDINGS
CHAPTER 11

LIMITATIONS
LIMITATION
 CHAPTER 12

RECOMMENDATIONS & SUGGESTIONS

RECOMMENDATION AND SUGGESTION
CHAPTER 13

CONCLUSION
CONCLUSION
BIBLOIGRAPHY
BIBLIOGRAPHY