Toyota Motor Corporation (TMC) or Toyota is a Japanese multinational organization and is the

world's largest car manufacturer. Toyota brand car sales have sold 7.5 million models each year
on all five continents. At present, it has reached 70,000 users. Like many other companies, it has
recorded its own history, Toyota has been set up by a unique set of values and principles has been
rooted for many years since the establishment of its company in Japan.

Toyota brand supply chain processes and strategies are fundamental to

their day to day operations. By following the production of Just-In-Time
(JIT) and Toyota Production System (TPS). Toyota has emerged as one
of the largest automaker in the world.

The globalization strategy adopted by one of the world's major carmakers is Japan based Toyota
Motor Corporation (Toyota). It also looks at the evolution of the company, being the number one
Japanese manufacturer to a great competitor in the global car market by 2003. It is rationally
looking behind the results and achievements of Toyota to pay attention to global expansion and
study various programs of globalization. This situation also analyzes problems faced by
companies in Japan and discusses the measures taken to address them. Ultimately, it examines
the decision of Toyota's globalization strategy and discusses its future prospects in overcoming
fierce competition and increased demand in its core markets particularly Japan and the United
States.

Each firm has established an organizational structure to identify responsibilities for employees
and their relationship. Toyota has followed the matrix organization structure. Toyota's
organizational structure is designed to support teamwork. The goal of Toyota establishes an
organizational structure that is ideal for strengthening the organization. It helps to clearly
understand the goals and objectives of the organization by everyone's views. Toyota distributes
work to its employees and responsibilities according to functions, divisions, departments, groups
and others.
Vision and Mission

a. Vision product Toyota's is to become a most respected and successful company, satisfying
customers with a variety of products and solutions in the car industry with the best brands and
high technology.

b. Mission product Toyota's is to provide customers with safe travel. Toyota is developing
with new technologies from energy saving perspectives and diversified energy sources. The
environment is the first and most important issue in Toyota's priorities and strives towards
creating a harmonious society and a clean world.

Flashback Of Toyota

Sakichi Toyota (Sakichi) Japan which has various traditional family business from carpentry to
handloom machinery in 1897. Toyota Automatic Loom Works (TALW) was established in 1926
to produce automatic looms. Sakichi has created a loom tool that stops automatically when any
threads are disconnected. This concept has been the design of equipment to stop until the defect
can be repaired immediately forming the basis of Toyota's production system (TPS) and then
becomes a major factor in the success of the company continues to grow.

In 1933, Sakichi established a car department in TALW and protested the first passenger car
developed in 1935. The Toyota brand was founded in 1937. Kiichiro Toyoda has been studying
the US automotive industry during a visit to Ford. In Japan, he adapts to Ford's production
system where each processor in the assembly line only produces the required number of parts on
the next step in the famous product line. This system is called Just-in-Time (JIT)

Toyota has grown during the second world war by selling trucks and buses to the military. The
company also launched its first small car (SA model) in 1947. During this time, Toyota has
shrunk and restructured the company into separate manufacturing and sales. In 1950, Toyota
Motor sales company Ltd was formed by the company.

By 1952 Toyota has made a recovery. In 1957 Toyota successfully entered the US market.
Toyota philosophy

Toyota's management philosophy has grown and developed from the origins of the company and
has been described by the terms "Lean Manufacturing" and Just In Time Production, which are
important in industrial development.

Toyota has four components:

i. Long term thinking and success as the basis for management decisions.
ii. A process for problem solving.
iii. Add value to an organization by developing its people.
iv. Recognizing that solving root problems continuously encourages advanced organizational
learning

Head Office

Analysis Of Marketing Of Toyota

Toyota is a car-produced car that has a broad coverage of the economy minibus for luxury cars,
the SUV. Brands sold include Crown, Reiz, Vios, Corolla, Coaster and Prius. Among them is the
Prius is a brand or car that Toyota has succeeded in the American market. It is a hybrid vehicle
that crushes oil.
Toyota has made its way to America. In 1957, Toyota exported to America in the first time
establishing a sales company. In 1984, a joint venture was established jointly with General
motor. Co. And in 1997, the first Prius in production was launched in America. It was a huge
success that Toyota could conquer in the American market.

Facts have been known that America's love and love cars are so numerous. And as a result of the
oil crisis, Americans have changed the structure of the need for cars, changing their needs to oil
storage cars. When American carmakers did not produce such cars, Toyota captured and
expanded the opportunity and tried to occupy this particular market.

Toyota – Supply Chain

Conclusion

Toyota is so concerned about their customers and Quality, which is why Toyota is very well-
known and prominent, and makes its brand. Toyota has created new names and dimensions in the
car business. It has understood the needs of all its customers and has made a sign for itself with
the manufacture of small, high-performance, free-fledged cars. Toyota's story is the name of one
of a great group of entrepreneurs and engineers who believe in the power of innovation and make
everyday miracles, especially from technology.
References:
Morgan, J.M. & Liker, J.K. (2006). The Toyota product development system: integrating people,
process, and technology. USA: Productivity Press.

Bollingtoft, A., Håkonsson, D.D. & Nielsen, J.F. (2009). New Approaches to Organization
Design: Theory and Practice of Adaptive Enterprises. USA: Springer.

Abramowicz, W. (2009). Business Information Systems: 12th International Conference.

Germany: Springer.

https://toyota.com.my/