Game corner

Submitted to :
sir imran khan

Submitted by:
Sohail iqbal
Imran Nadir
Ahson Khalid
Selman Ahmed
Qaiser Abbas
Games as YOU imagine them to be.

Updated
Realistic
Big screens
Censored
Less payments
Music
Multiplayer
Problems of customers at home
Regular game crashes
Software updates
System compatibility
Huge internet bandwidth
Regular changes in computer components
 Business Idea
The business idea is to start gaming zones at main
cities of Pakistan, first in Islamabad, then
Rawalpindi, Lahore, etc., to attract youth and
other game lovers. Game zone will provide an
electrifying and a never-before real gaming
experience for people who loves to play games.

“Small Screens are boring/ Need something lively?”

Game corner view
 Vision
Expand the business in all over the Pakistan

Be the leading in providing gaming services

Mission
To become number one in market

Highest quality gaming machines

24 hours services

Customer satisfaction
 Value proposition
 Best gaming machines
 Clarity
 Graphics
 3D Screens
Competitive Advantage

 Latest gaming machines

X-box
Ps 4
Nintendo wii
 24 hours services
 3D facts
 Low prices of packages
 Swot Analysis
 Strength: Opportunities:
 High graphic machines Can start new gaming zone in other
areas outside Islamabad and Pakistan.
 First mover advantage
Monopolistic advantages to market
 Large number of
categories of games leader.

 Weaknesses:
 Threats:
 Lack of experience business
Political and Economical instability
 Price of games are high
New competitors
 4 p’s of marketing
1 Pricing:
 Full Day Package PKR 1000/= (any game)
 1 Hour Package PKR 100/= (X-Box)
 1 Hour Package PKR 200/= (PS-4)
 1 Hour Package PKR 80/= (PC)
 for members there is 50% discount on every game

2 place:
game corner is going to
open near Abpara market
 3 promotion:
Marketing:
Posters
Universities/Colleges/Schools
Advertisement in News papers
Internet
Sports’ Clubs
TV and Radio
Products & Services
PC
PSP
Xbox
Play Stations
Nintendo Wii

Games
 Shooting games
Strategy games
Sport games
Adventurous games
Features & Benefits

Gaming Atmosphere

Tuck Shop

Discount
 Target Market
Children (above 12 years)

Adults
Sales
Packages:
 Per token
 Hourly tokens
 Per day tokens

Advance booking of slot

Selecting competitors of own choice

In future;
 Monthly Packages
 Yearly memberships
Possible Future Facilities/Service Delivery

Facilities at train/bus stations

 Financial Planning

Project Financing

Description Details

Total Equity (10%) PKR 3,28,455/=

Bank Loan (90%) PKR 29,56,095/=

Project Cost

Capital Investment Amount (PKR)

Land -Building/Infrastructure 2,00,000

Machinery & Equipment 24,03,800
Furniture & Fixtures 4,20,750
Office Equipment 1,80,000
Human resource 80,000

Total Capital Cost 32,84,550

Machinery & Equipment

Description Quantity Cost (PKR/Unit) Total PKR

X-Box 4 30800 1,23,200

PlayStation 4 4 56400 2,25,600
Computers 25 35000 8,75,000
Snokers table 2 150000 3,00,000
LCD’s 8 80000 6,40,000
UPS 8 30000 2,40,000

Total 24,03,800

Office Equipment Detail

Description Quantity Cost (PKR/Unit) Total PKR

Telephone 1 5000 5,000
Networking 1 150000 1,50,000
Lighting (tube lights) 25 1000 25,000

Total 1,80,000
Furniture & Fixture Detail

Description Unit cost./Unit Total PKR

Chairs 32 2,460 78,750

Computer Tables 21 5,000 105,000
Wall Fans 21 2,000 42,000
Misc. 30,000 30,000
Ac’s 3 55,000 165,000

Total 4,20,750
The Business System
Marketing

Resources Customers

GAME
Corner
Employees Income

Profit Expenditure
Sales Strategy:
Game Corner will have a board of notice with all the games that can be
played in company’s facility. Customers will reach each new version of
the game available (hottest games), and can easily reach any
improvements of Game Corner with posters and other marketing
channels. In other words, customers will be able to follow up
company’s offerings and choose the package that fits their demands.

Sales Forecast:
Game Corner’s projections show that the company expects to get 2000
customers in year 1, the number is expected to grow to 3,000 in year 2
and rise to 4,000 by year 3. A sharp increase in the number of customers
is expected to be driven by good gaming experience that will be
provided by the company.
Risks Evaluation:
 Possible risks to this business could be the issue of replicating the
business model after the business being a huge success in the
market.
 There are no big game premises like the business is planning to
work out in Islamabad There are small centers in big cities which
are more like browsing centers than a gaming Centre.
 People`s interest as a solo-player, and affordability of the gaming-
equipment for home usage.
Managing as a new entrant in the market and succeeding
with price negotiations with the game releasing
companies for the consoles and licenses will be a
challenge.
After being successful in one big city as an entrant, it will
be a challenge to start another one before there are
competitors into the business in the new city. We think
that this business has huge advantage being the first
entrant in terms of turnover.
Even a slight twist in the financial operations could be a
risky option for the business.

The company will take care of the

operations and the stakeholder’s interest.
 Conclusion:
 Gaming zone the best project and

business to choose.

 According to the Needs of the customers

 High profit expectation

 Low cost