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EXECUTIVE SUMMARY

Print N’ Go Company is a type of business that provides customers the

satisfaction they need through printing and photocopying of documents. Print n’

Go Company is formed as a sole proprietorship type of business located in Xavier

University- Ateneo de Cagayan. The services offered are printing, photocopying,

photo printing, scanning, encoding, mini sari-sari store, e-loading and free

delivery. The company’s objective/s is to continue to provide a quick and

convenient way of services to the students and staffs of Xavier University,

consistently meeting customer’s expectation for the quality of printing in a timely

manner and to achieve 10% increase in annual sales growth. Every month, the

company has lined- up activities which is part of the marketing strategy where it

can attract customers and avail the services. To finance the business, each

manager shall contribute P7,000.00 to raise the amount of P42,000.00 as the total

investment.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY i

TABLE OF CONTENTS ii

I. INTRODUCTION

A. Business Description 1

B. Objective/s 1

C. Mission/Vision 1

D. Target Market 2

E. SWOT Analysis 2

F. Growth trends of the business 2

G. Industry Profile 3

II. BUSINESS PROFILE AND ORGANIZATION

A. Form of organization 3

B. Business Organization 3

C. Legal Requirements, Licenses Permits, etc 7

III. PRODUCTS AND SERVICES PLAN

A. Description of Product and/or Services 8

B. Competitive advantage of Product 8

C. Sourcing of product/ raw materials 8

D. Production Process 9

E. Equipment Requirements 11

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IV. MARKET ANALYSIS

A. Market Segmentation 12

B. Target Market Segment 12

C. Market Needs 12

D. Market Trends 13

E. Market Growth 13

F. Industry Participants 13

G. Distribution Pattern 14

H. Competitive buying habits 14

I. Main Competitors 14

V. MARKETING STRATEGY

A. Value Proposition 15

B. Location 15

C. Positioning Strategy 16

D. Pricing Strategy 16

E. Promotion Strategy 16

F. Distribution Pattern 18

G. Sales Forecast 19

H. Analysis of Sales Forecast 24

I. Sales Program 24

J. Strategic Alliances 25

K. Milestones 25

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VI. FINANCIAL PROJECTION AND ANALYSIS

A. Projected Income Statement 26

B. Projected Balance Sheet 27

C. Projected Cash Flow 29

D. Business Ratio 31

E. Break-Even-Point Analysis 33

VII. MANAGEMENT SUMMARY

A. Management Team 35

B. Management Plan 35

C. Personal Plan 39

APPENDICES

Appendix 1: Company ID 40

Appendix 2: Marketing Promotions

Appendix 2.1: Flyers 41

Appendix 2.2: Promo cards 41

Appendix 3: Facebook Page 43

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