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A paper on the "Debate: The IPL was well marketed - What led to its success/failure ? What next for IPL ?" prepared as part of Consumer Behaviour course at Great Lakes Institute of Management, Chennai.
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Debate: The IPL was well marketed - What led to its success/failure ? What next for IPL ?
A paper on the "Debate: The IPL was well marketed - What led to its success/failure ? What next for IPL ?" prepared as part of Consumer Behaviour course at Great Lakes Institute of Management, Chennai.
A paper on the "Debate: The IPL was well marketed - What led to its success/failure ? What next for IPL ?" prepared as part of Consumer Behaviour course at Great Lakes Institute of Management, Chennai.
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