DSM TEXTILE INDUSTRY

CHAPTER I

ABOUT INTERNSHIP TRAINING

The purpose of internship training is to facilitate the intern to practice the acquired skills
independently or under supervision, as mentioned in the respective discipline course contents.
The focus of internship training should be to develop the methods and modalities for actual
practice of management study. Emphasis should be laid on ‘Hands on experience’. The settings
of internship should be preferably a decentralized setting in a organization structure like
production, marketing, human resource and finance department. At the end of the internship, the
intern should be a confident, more helpful in futures.

OBJECTIVES OF INTERNSHIP TRAINING:

 Develop managerial skills and leadership qualities to function effectively as a leader of

the management team.

 Develop communication skills.

 Develop professionalism include

 ding ethical behavior, etiquettes and demonstrate behavioral

 To study the company profile of SS paint manufacturing industry.

 To study the working of marketing & services department.

 Market Analysis of retail products.

BACKGROUND OF THE REPORT

I have worked in various Department of, DSM TEXTILE INDUSTRY. In this report; I will try
to make an overall analysis on Treasury management of SS paint manufacturing industry.

SCOPE OF THE STUDY

DSM TEXTILE INDUSTRY have been playing an important role in economic development
and contributing immensely to build the country. Painting sector is fast expanding in our country
because of globalization and reform of private sector. To survive as a key player in this highly
competitive and complex business environment a company should develop its business focusing
the customer’s satisfaction

NEED OF THE STUDY

 A unique industry oriented Training/ internship program.

 Certificate of internship certified by both DSM TEXTILES IN KARUR authorized
training consultants.
 program conducted by highly experienced & renowned industry experts
 In depth knowledge about each working systems and parts
 Practical on each parts.
 Project assistance by the industry people, researchers & Scientists.
 Certificate of Internship Highly valuable in DSM TEXTILES IN KARUR
 Authorized videos, slides, presentations for study of different systems
 DSM TEXTILES IN KARUR Study materials provided to each students.
 Detailed description of the Latest Technologies Of DSM TEXTILES IN KARUR

CHAPTER II

INDUSTRY PROFILE
INTRODUCTION TO TEXTIXE

Textiles can be made from many materials. These materials come from four main sources:
animal (wool, silk), plant (cotton, flax, jute), mineral (asbestos, glass fibre), and synthetic (nylon,
polyester, acrylic). In the past, all textiles were made from natural fibres, including plant, animal,
and mineral sources. In the 20th century, these were supplemented by artificial fibres made from
petroleum.

Textiles are made in various strengths and degrees of durability, from the finest gossamer to the
sturdiest canvas. The relative thickness of fibres in cloth is measured in deniers. Microfibre
refers to fibres made of strands thinner than one denier.

Animal textiles

Animal textiles are commonly made from hair, fur, skin or silk (in the silkworms case).

Wool refers to the hair of the domestic goat or sheep, which is distinguished from other types of
animal hair in that the individual strands are coated with scales and tightly crimped, and the wool
as a whole is coated with a wax mixture known as lanolin (sometimes called wool grease), which
is waterproof and dirtproofcitation needed. Woollen refers to a bulkier yarn produced from carded, non-
parallel fibre, while worsted refers to a finer yarn spun from longer fibres which have been
combed to be parallel. Wool is commonly used for warm clothing. Cashmere, the hair of the
Indian cashmere goat, and mohair, the hair of the North African angora goat, are types of wool
known for their softness.

Plant textiles

Grass, rush, hemp, and sisal are all used in making rope. In the first two, the entire plant is used
for this purpose, while in the last two, only fibres from the plant are utilized. Coir (coconut fibre)
is used in making twine, and also in floormats, doormats, brushes, mattresses, floor tiles, and
sacking.

Straw and bamboo are both used to make hats. Straw, a dried form of grass, is also used for
stuffing, as is kapok.

Fibres from pulpwood trees, cotton, rice, hemp, and nettle are used in making paper.
Cotton, flax, jute, hemp, modal and even bamboo fibre are all used in clothing. Piña (pineapple
fibre) and ramie are also fibres used in clothing, generally with a blend of other fibres such as
cotton. Nettles have also been used to make a fibre and fabric very similar to hemp or flax. The
use of milkweed stalk fibre has also been reported, but it tends to be somewhat weaker than other
fibres like hemp or flax.

Synthetic textiles

All synthetic textiles are used primarily in the production of clothing.

Polyester fibre is used in all types of clothing, either alone or blended with fibres such as cotton.

Aramid fibre (e.g. Twaron) is used for flame-retardant clothing, cut-protection, and armor.

Acrylic is a fibre used to imitate wools, including cashmere, and is often used in replacement of
them.

Nylon is a fibre used to imitate silk; it is used in the production of pantyhose. Thicker nylon
fibres are used in rope and outdoor clothing.

Spandex (trade name Lycra) is a polyurethane product that can be made tight-fitting without
impeding movement. It is used to make activewear, bras, and swimsuits.

Production methods

Weaving is a textile production method which involves interlacing a set of longer threads (called
the warp) with a set of crossing threads (called the weft). This is done on a frame or machine
known as a loom, of which there are a number of types. Some weaving is still done by hand, but
the vast majority is mechanised.

Knitting and crocheting involve interlacing loops of yarn, which are formed either on a knitting
needle or on a crochet hook, together in a line. The two processes are different in that knitting
has several active loops at one time, on the knitting needle waiting to interlock with another loop,
while crocheting never has more than one active loop on the needle.
Spread Tow is a production method where the yarn are spread into thin tapes, and then the tapes
are woven as warp and weft. This method is mostly used for composite materials; Spread Tow
Fabrics can be made in carbon, aramide, etc.

Braiding or plaiting involves twisting threads together into cloth. Knotting involves tying threads
together and is used in making macrame.

Lace is made by interlocking threads together independently, using a backing and any of the
methods described above, to create a fine fabric with open holes in the work. Lace can be made
by either hand or machine.

Carpets, rugs, velvet, velour, and velveteen are made by interlacing a secondary yarn through
woven cloth, creating a tufted layer known as a nap or pile.

Treatments

Textiles are often dyed, with fabrics available in almost every colour. The dying process often
requires several dozen gallons of water for each pound of clothing.17 Coloured designs in textiles
can be created by weaving together fibres of different colours (tartan or Uzbek Ikat), adding
coloured stitches to finished fabric (embroidery), creating patterns by resist dyeing methods,
tying off areas of cloth and dyeing the rest (tie-dyeing), or drawing wax designs on cloth and
dyeing in between them (batik), or using various printing processes on finished fabric.
Woodblock printing, still used in India and elsewhere today, is the oldest of these dating back to
at least 220 CE in China. Textiles are also sometimes bleached, making the textile pale or white.

COMPANY PROFILE

DSM Textiles is located at Karur, Tamil Nadu in the Southern part of India. Established in 2001,
we are an Eminent Manufacturer, Exporter and Supplier of the Cotton Home furnishing Textile
Products that are a reflection of the dexterity of the artisans of India. We incorporate the latest
trends, Designs and Colors in Our Home Furnishing Textile Products that caters to the diverse
taste and preferences of our discerning clients.

We are backed by a Talented Team of Master Craftsmen with Rich Experience in infusing life
into the Home Furnishing textiles through their dexterous hands. Our dedicated Quality Control
supervisors carefully monitor the entire production process to ensure quality standards and client
specifications are met.

Each of our creations speaks volume of the efforts and craftsmanship that goes into making
them. This is the reason our Home Furnishing Textile Products have found immense appreciation
and accolades in the international market.

DSM Textiles, the Name you can trust for Quality Textiles Products. VKS fabrics offer a wide
range of Textiles Products, Created & Designed to Satisfy Our Buyers Worldwide.

Most of our products are manufactured as per our buyer's design under their Orders and in their
own labels, but We also create designs as per our clients request with our own designers.

DSM Textiles is recognized for its Innovation, Constant Research, Development and Upgrades
to the trends prevailing around World. We constantly evaluate our Clients needs and observe the
evaluation of Consumer Habits. A Specialized Product Development team and dedicated Sales
force are contributing their level best to satisfy our respected clients

- V.K.Sabapathi, Founder.

Being, the family business as Weaving and came from a Weaving Family, DSM Textiles has a
very good knowledge about production, technical aspects and each & every corners of
manufacturing the quality textile products.

Based in Karur, India, We, DSM Textiles manufactures & supplies finest Textiles to Our
Valuable Customers across the World. It has been 14 years, since, we are satisfying our clients
and building a strong relationship both in business and in personal.

From 2006, it's the turn of Mr. Vadivel Kanaga Sabapathi, the son of Mr.V. Kanaga Sabapathi
taken the position and continuing the service to their respected clients .After completing his
International Business studies in the United Kingdom, he himself involves in this wonderful
business with great interest & spirit and always loves very much to serve his respected clients.

VISION

To transform the company into a modern and dynamic yarn, cloth and processed cloth hand
finished product manufacturing company with highly professionals and fully equipped to play a
meaningful role on sustain able basis in the economy of Tamilnadu. To transform the company
into a modern and dynamic power generating company with highly professionals and fully
equipped to play a meaningful role on sustainable basis in the economy of Tamilnadu.

MISSION

To provide quality products to customers and explore new markets to promote/expand sales of
the company through good governance and foster a sound and dynamic team, so as to achieve
optimum prices of products of the company for sustainable and equitable growth and prosperity
of the company.
ORGANIZATIOANL STRUCTURE

Founder (V.K.Sabapathi, Founder)

CEO (Mr. Vadivel Kanaga Sabapathi)

HR Manager

CHAPTER III

FUNCTIONAL DEPARMETN ANALYSIS

TechnicalDEPARTMENT
PRODUCTION Department Marketing Finance Administration
Department Department Department
(Mr.Rangarajan)
The production Planning and Control department is the one that materializes
(Mr. the production flow
(Mr.Raja) (Mr.Prabakar)
and monitors it. (20) Production Arulmolidevan)
(155)Department (30)
(15)
(Mr.Mariyappan)

(530)
The main objective of the production planning department is to execute mass production.

Production Planning and Control

Production Planning Production Control

Dispatching
Planning

Routing Following Up

Scheduling Inspection

Loading Planning

Sometimes the buyer selects the designs that he wants to get mass produced from the fabric
database of over 8000 design collection developed by the research and Development department
of DSM Textiles known as the DNTG department. The specifications and procedures for such
designs are already listed in the database and now the work of the ppcis to efficiently carry out
those procedures Other times the customer sends samples and requires the mass production for it.
In such cases, the DNTG department develops the procedures involved for production of
that sample by reverse engineering.
Refer to DNTG department section of the document for more details. The PPC department then
allots the machinery and time required for fulfillment of each procedure accordingly. The lead
time is also decided by PPC on the base of order size, machine availability, profits involved and
the urgency as per the consumer.

In case of orders of lower quantities, the PPC has to strategies the execution of the order and plan
whether or not to accept it, since dyeing machines of slashed and rope dye have limitations as to
the minimum amount of dyeing, for best results and avoidance of wastage The PPC department
also plans separately for orders of export and domestic market as the demand vary from region to
region. DSM also has its own retail brands, like ruff and tuff jeans etc, but they are treated as
buyers and not subsidiaries. The bottle neck operation that determines the lead time for the
production is the weaving procedure. The loom capacity depends on the following factors:

 Construction of fabric
 Loom Speed
 Efficiency

The production planning team need to coherently work on deciding whether the capacity of the
plant is enough to fulfill the order in the given lead time.

Usually the lead time for any particular order is 50 to 55 days, including all quality checks
inspection etc.

 The thumb rule for calculation of lead time:

 Pre- spinning procedures: 3 days
 Spinning: 15-20 days
 Warping and dyeing- 3 days
 For every weaving cycle- 3 to 4 days(weaving cycles depend on the order stand above
mentioned factors)
 Usually for one order about 8 to 10 weaving cycles required
 Finishing processes- 1 day for each process, if not covered in the integrated finish
processing machine
 Inspection 2 to 3 days
 Washing 2 to 3 days
The factory working flow Chart is given Below

Duties & Responsibilities of Production Officer

 To collect the necessary information and instruction from the previous shift for the
smooth running of the section.
 To make the junior officer understand how to operate the whole production process.
 To check the production sample with target design.
 To collect the production sample lot sample matching next production.
  To identify disputed fabrics and report to PM/GM for necessary action.
 To discuss with PM about overall production if necessary.
 To sign the store requisition and delivery challenge in the absence of PM
 To execute the overall floor work.
 To maintain loading/ unloading paper.
Duties & Responsibilities of Senior Production Officer
 Overall supervision of weaving section.
 Write loading / unloading time from machine.
 Program making, sample checking.
 Control the supervisor, operator, asst. operator and helper of weaving machine.
 Any other work as and when required.

RAW material:
 Cotton 100 kilo cotton = 88 kilo of yarn(for combed yarn) (75% yarn realisation)
 Loss : 1 % sizing, 2.3 to 2.5 % weaving,1% warping (total 4 to 4.5%)

The production planning process for denims in DSM is done on excel. Though an attempt was
made previously to employ an ERP system, the project failed causing major loss of capital
because an ERP system does not work for such a huge company with such diversification in the
process.

Process control is not possible as each order has a different requirement and hence different set
of processes to be executed. Moreover, the lead time and cost calculations, that are supposed to
be taken care of by the ERP system, cannot take into account of all the possible factors at a plant
as huge as DSM denims

The ppc head, and team are the ones, to plan each and every step of the production process, and
it is their responsibility to deliver high quality products at the promised time.
PRODUCTION PROCESS

SPINNING

BALL WARPING BEAMWARPING

Rope Dyeing

Rebeaming Slasher Dyeing

Sizing
 Drawing

Looming

Finishing

Inspection

Packaging

Sections for production:

o Administration department
o Merchandising Section
o Development Section (Laboratories)
o Commercial & Compliance Section
o Planning Section
o Sample Section
o Cutting, Sewing and Q.C Section
o Finishing section
o Mechanical & Electrical section

Production:
DSM TEXTILES is a fully vertical unit from Yarn Spinning to Apparel Manufacturing,
Printing, Washing and Packaging and they have different sections for all of these.

Total Employee Summary: DSM TEXTILES in total a huge part of organization with a large
number of employees. This is a combination of Blue collar and White collar employees with
different responsibilities. This total division contains several sections like Design studio, Textile
Head office, Lab units, Factories, Plants etc. so, overall there is 750 employees for whole textile
section where more than 1200 work as Management stuffs. Over the years, DSM TEXTILES
has developed in-house design capabilities with teams based in Tamilnadu
HR Department
HR Department in DSM is involved in different types of human resource related
activities. Here are the activities of HR development in DSM as follows:

1. Recruitment
2. Training and Development
3. Compensation
4. Performance Appraisals
5. Employee Welfare
6. Rewards and Punishments
7. Retirement and Termination Benefits

Employees are important to any organization in fact there are employees which give a certain
image to an organization so the role of HR becomes all the more important. The functions
performed by this department at DSM Textiles discussed below.

HIRING, ORIENTATION, TRAINING AND SEPARATION OF PERSONNEL

An important function of the department is to hire new workers and employees as and when
needed. It has set criteria for required skills for different jobs. After hiring people, it briefs them
about the organization its policies. Codes of conduct their responsibilities and facilities. It also
arranges for the proper training of newcomers so that they are able to perform effectively and
efficiently as soon as possible. Another important function of the HR department is to allocate
work force for different departments and shops according to the need, for the smooth running a
company requires right people on hand at the right time and in the right place.

MAINTENANCE OF ALL RECORDS OF PERSONNEL

It maintains all the records and personal profiles of the people coming in, working and going
out. Such records help the management in finding out the right person for a job. If a person has
left the organization it can always call him back and negotiate for the key job and work.

ATTENDANCE, TIME KEEPING, LEAVE RECORD AND RECORD OF SOCIAL

SECURITY

The HR department is also responsible for maintenance of records of employee’s attendance. It is

important because sufficient number of workers is on daily wages. So if an employee is absent
his pay is accordingly deducted. The department also has leave record of the permanent
employees. If they take benefit of the allowed leaves per month, their pay is not deducted,
however afterwards they are penalized by deduction of pay.

Another important function of the department the basic purpose of social security is to provide a
minimum level of income for retires their survivors, and their dependents, as well as for the
permanently disabled. The program also provides hospital and medical payments. However
social security benefits very depending upon how long a worker has contributed to the
organization. To maintain all the relevant record and decide accordingly the extent of benefit to
be allowed to a worker is the responsibility of personnel department.

HANDLING OF ALL MATTERS RELATING TO PERSONNEL

HR department also deals with the complaints of the employees arising from the working
conditions or from the decision made by the lower level managers and supervisors. Typically
grievances arise when a worker feels that he has been passed over for promotion, is not getting a
fair share of overtime or is being asked to work too much overtime.

Such problems are first of presented to immediate supervisor of the employee, if he is unable to
resolve, then the problem goes to manager and if even then the issue is not settled, then it is
presented to human resource manager, who with discuss the problem with director and tries to
reach to solution.
PERSONNEL COUNSELLING

Employees are human beings and they need to be treated accordingly. When an employee is in
trouble at work or at home, he appreciates the helpful attitude of coworkers and organization
itself. One he is out of trouble, he is more committed to work and the organization. Therefore
personnel department also takes care of employees personal problems, so that they could work to
their full potential.

DECISION MAKING

The decision making system is important for an organization, if it is to succeed. Customarily

there are two extremes:

I. Centralized decision making

II. Decentralized decision making

At DSM TEXTILES it was strongly felt that the organization follows the centralized
system. Chairman and Directors are all in all in the organization. Even routine and daily affairs
are to be approved from the Directors. Managers have little power to make decisions.

On the positive this system gives effectiveness and the top management knows
everything going on. He has utmost control over the functions, he is responsible for.

But on the opposite the argument is that no one person can oversee and control all the work,
particularly when organization is very large. In such care, he should assign some of its authority
and resistibility to the managers and other employees. Also in case of decentralized system of
decision making, the managers can be held responsible for the work done by people directly
under his supervision.
MARKETING DEPARTMENT

They have two marketing departments

1. Local marketing department

2. Export marketing department

Export categories

 European Market
 Australia
 Far East
 Middle east
 Europe
 North America
 South America
 Africa
 Australia

COMPANY MARKETING MIX

By marketing mix of an organization we mean, what company offers to the customer i.e.
company's products, what price it charges for the product. How the product reaches to customer
and how company promotes the image of the product. One can easily understand that all this
depends upon the product, company is offering and nature of the organization itself.

DSM Textiles is an organization which is in the business of cloth for quite long time now. It has
started printing of grey cloth in 1967. For this purpose it has established a printing unit. Here we
discuss about printing of grey cloth.

DSM TEXTILES Marketing / Sales Procedures

PRODUCT MIX

 By product mix we mean what products are being offered by the company. DSM
TEXTILES prints all types of designs for various needs of the customers. It also
produces customized products. All colors are used commonly.
 As far as DSM TEXTILES is concerned, at present all types of textile products. 30
percent material of the textile products is purchased from local vendors and rest of 70
percent is imported largely. The Products carries beautiful designs.
 A more prominent, courageous and competitive step taken by the management is to offer
products in 12 different colors. This has given an edge to DSM TEXTILES over
competitors.
 Currently DSM TEXTILES is also working on an extra ordinary design.

PRICING POLICIES

The management of DSM TEXTILES is well aware of the fact that, the most of the population
of Pakistan could earn only enough to make both ends meet. Moreover the textile products it
makes are mostly used by lower middle class and lower class in terms of income.

Taking these facts into consideration, management prices its products such that, they are easily
affordable for the customers. As for as per meter price is concerned; it is purely on market and
profit basis. Lastly, cost has been accumulated and addition of desired profit sets the price. The
prices of all textile products are in range from Rs.20 to Rs.200 per meter.While exclusive
products are available at different prices.

 It is a known fact that in 1993 there has been steep increase in prices, and for many
people it had become unaffordable to buy products despite immense need. There has been
monopoly of the some competitors and they charged prices of their own choice.
 In Such circumstances, the management of DSM TEXTILES saw an opportunity to full
fill the demand of the exploited people it launched its products in 1995 with a price
difference of 30%, as compared with the competitors. At present there is healthy
difference prevailing as for as price is concerned.
 As stated earlier the management wants to makes its products affordable to more and
more people. The basic intention behind this objective is to capture as large a market
 share as possible. Which will give economies of scale, and this ensures its ever increasing
profits.
 The management also makes it binding on its local sale shop that it sells products to
customers at announced prices. So that each customer is treated equally and showed
satisfied. This adds to good image and good will of DSM TEXTILES.
 From time to time the sales officers prepare lists of its products and that of competitors.
Then price changes are considered if necessary.

DISTRIBUTION POLICIES

For local Sale

Manufacturer

Wholesalers

Retailer

Customer

For Local Sale but by using the Own Shop Facility

Manufacturer

Own Shop

Wholesalers

Retailer

Customer

For Export

Manufacturer
Commission Agent (Home)

Commission Agent (Host)

Importer

It means the connections between manufacturer and customers are wholesalers, retailers,
commission agents and middlemen. Therefore company takes great care in selecting the
connected parties. All matters regarding connected parties are settled through the Sales and
Marketing Departments. DSM TEXTILES has many permanent customers in Tamilnadu. Some
exclusive items are directly sold to permanent importers on order. These items are of extremely
high quality.

SELECTION POLICIES FOR MIDDLEMEN

As stated earlier, middlemen are the link between manufacturer and the wholesalers; as far as
DSM TEXTILES is concerned, it has evolved criteria for selection of middlemen. So marketing
department considers following aspects.

 Sales potential of the area

 Number of existing middlemen in that area
 Financial position of the applicant
 Past experience
 Storage capacity
 Location of the out let
 Reputation of the applicant in the area
 The performance of existing middlemen in the area

Normally, a basic requirement is, the area must have population round about 30,000 with high
purchasing power. Area sales officer visits the prospective areas to inspect the location and other
facilities. The assistant Marketing manager verifies the applicant's general position from different
sources including bankers. Then he makes remarks on the application and he sends to the
marketing manager. If he approves the application, then the middleman is selected.
FINANCE DEPARTMENT

The finance department is the most authorized and vital department of the organization. The
main functions of the finance department are;

E. Anticipation of needed funds

F. Acquisition of funds

G. Allocation of funds

H. Inventory control

A. ANTICIPATION OF NEEDED FUNDS.

The process of anticipation of required funds can be divided into following two categories.

1. Salaries

2. Purchases

1. SALARIES

Important functions of salary section are:

 To prepare monthly payroll for officers and employees.

 To prepare payroll sheets for the employees or workers and maintain a record of the
supporting vouchers received from administration department.
 To prepare the month-end trial balance of advance ledger and reconcile it with the control
ledger.

2. PURCHASES

All types of materials, equipments machinery, stationery, parts and etc. are purchased on credit
basis. At the end of each month total amount to be paid for all credit purchases are calculated and
then payments are made in next month in general. A subsidiary section of the purchase section is
of import section. DSM Textiles imports raw materials, spare parts of machinery or machinery or
plant. All these imports are in compliance with the import policy of Government of Pakistan.

B. ACQUISITION OF FUNDS.
Main source of funds at DSM TEXTILES and functions of finance department are:

4. Sales of products

5. Banks

6. Share capital

1. SALES OF PRODUCTS

The funds obtained through sales of products are recycled into business after deduction of
profits.

2. Banks

DSM Textiles has developed a thinking of use of internal funds instead of external funds.
However, sometimes it does finance its projects through bank loans. DSM Textiles gets two
types of loans; Long term loans are borrowed by pledging fixed assets such as building and
heavy machinery, short term loans are obtained by pledging raw materials and finished goods.

3. SHARE CAPITAL

DSM Textiles has a CEO and three directors; each director has purchased at least 6000 shares
each of Rs. 100. It contains the share capital of Rs- 2,927,400/-.

C. ALLOCATION OF FUNDS

Finance department also formally allocates funds to different departments in accordance with
the annual planning and priorities of the Directors. However it is not necessary and binding upon
the department.

INVENTORY CONTROL

Finance department also controls inventories of different departments indirectly. And also
maintain all the record about it.

SALES DEPARTMENT
BOOKING

At DSM Textiles has both booking System i.e. payment is required before delivery or after
delivery. Booking is made on credit basis or current basis.

DELIVERY

Delivery is on FOB basis which is freight on board. It is on CKD condition means complete
knock out condition to reduce freight charges and to prevent from damage. There are two types
of supplies. Export items have delivered by using the containers like 40 cubic feet etc. Local
items have delivered by using the local carriers.

PROMOTION

In modern age just to have good product does not guarantee, that it would sell. Rather there is so
much competition in markets that you have to make fierce attempts to introduce your product. In
this regard you have different tools available. The choice of the tools makes your promotional
mix. The purpose of your tools is to make product known and acceptable to target customers.
DSM Textiles has also adopted a set of promotional tools for promotion of products. They are
discussed as follows.

 Advertising
 Publicity

STORE DEPARTMENT
In DSM TEXTILES there is Store department is one which store all the materials, equipments
and spare parts etc. Which is need in the signalization for its smooth running? The main function
of the department is to provide the needs of the organization i.e machines spares parts, packaging
materials, tools, oils etc. To run business continuasally these departments plays very important
rolein the organization. In this department they provide materials according to order made by the
different departments in the organization. The order ship must be sign by the Managing Director
department head.

Objectives of the Store Department

 Concentrating towards smooth running of the production process

 Facilitating all required equipments on time
 Reduction of Inventory equipments on time

SALES DEPERTMENT

Quality Management at DSM TEXTILES is very particular about improvement and

maintenance of quality. For this purpose, they have established a well-equipped department
heaving quality control laboratory, for which separate staff and experts have been hired.

Quality Control Process

Their process of quality control starts from the suppliers and ends at customer. As DSM
TEXTILES does not have their own weaving unit, they have to purchase material (yarn) from
the open market. They start quality control right from the purchase of yarn, chemicals, dyes and
other materials. For this purpose, inspection is made to see whether the purchased material is up
to required quality standard or not. If not, it is rejected. If accepted, it is then given to weavers
who weave the cloth only for DSM TEXTILES Here also weaving process is continuously
examined to have woven cloth of required quality standard.

 Inspection is also made at the arrival of woven cloth to the DSM TEXTILES, i.e.,
whether the cloth is woven with required specifications or not.
 Dyes and chemicals are also examined for their brands, proper combinations, quality,
colors and other characteristics.
 Inspection for quality standards is made throughout the step by step manufacturing
process, especially during grey inspection for weight, width and blend ratio.
  During Kier Scouring and Rope Bleaching, checking is made for whiteness and PH.
During mercerizing, absorbency is checked.

Sampling

DSM TEXTILES uses sample of products to check the quality and the product to be produced
in bulk.

Quality Standards

DSM TEXTILES is following different quality standards for domestic and export products.

Domestic Products

DSM TEXTILES has its own quality standards for its domestic products. They continuously try
to maintain and improve these standards.

Export Products

For export products, they have to follow the quality standards as specified by the customer. If
they are exporting to Japan, then they have to meet their requirements and if they are exporting
to Europe, then they have to follow European standards. They can make minor adjustments in
quality as required by the customers.

Statistical Quality Control

DSM Textiles is using charts (mostly bar charts) for the purpose of statistical quality control to
whether there is improvement needed and where it is needed.

ISO 9000 Certification

The management, management represents and management coordinators are working very hard
to achieve standards. They have also worked for the certification of the ISO 9001 certificate.

Quality Policy

“QUALITY IS OUR FUTURE”

DSM TEXTILES is a unique versatile organization and is dedicated to the continuous
improvement in producing different types of processed fabrics by providing excellent services
through motivated employees who are dynamic team of people we ensure that the products are
produced according to the customer requirement and expectation. DSM TEXTILES is
renowned in the local and international market for its excellent services, timely delivery of
quality finished products to their valued customers. DSM TEXTILES philosophy of continuous
improvement relies on intensive training programs, regular meeting discussions, which
emphasize the employees’ direct involvement our aim is to respond the customer’s ever changing
needs in the most efficient way.

under this module included the Importance of cleanliness and upkeep at work place as well as at
home, how to take care of health & hygiene, seasonal diseases and precautions, interacting with
seniors at work and different schemes for the welfare of employees by the central / state
government. The workshop was conducted by Dr. Vandana Bhatnagar, Programme Director,
American Foundation and the training was well received by more than 50 SMART candidates at
DSM TEXTILES.

CHAPTER IV

SWOT ANALYSIS

STRENGTHS

 To enhance experience through involvement in industrial and commercial field, thus

enabling students to relate theoretical concepts with practical situations;
 To develop ability to evaluate issues and situations critically and propose well considered
options and solutions;
  To develop and enhance professional awareness and communication skills;
 To provide experiences that will enable to achieve a breadth of understanding that will
form a framework or agenda for final year of study.
 The experience offered by industrial training varies. However, by the end of the
placement we were expected to have substantially met most or all of the following
objectives:
 Undertaken problem solving activities in the workplace;
 Further developed my communication skills;
 Shown the ability to accept responsibility, work independently, manage my own time and
schedule my work;
 Understood the constraints of a formal working environment and the benefits of team
work;
 Appreciated the relevance of my academic work and have applied this to new situations;
 Used new tools and techniques to supplement those covered on my scheme of study.
 Acquired the experience to understand, discuss and evaluate the professional issues
relating to textile engineering.
 Gained an understanding of which final year courses will provide the best foundation for
my int ended career.

WEAKNESS

 At present facility of bonus is given only to production staff but such incentives should
also be given to Head office Staff.
 Special incentives should also be given to Head on Eid and on other special days should
be given to the workers
 Medical facilities are given in mill but such facilities should also be given to
management.
 Different training courses should be arranged for the up lifting and improving the quality
of work for employees
 They provide transportation facility to only female employees I think male should also be
provided with conveyance convenience. This will create the easiness for workers and
reduce the wastage of time.
 There is also a problem of work overload for the employees and it should be control
properly so that the employees are motivated.
 Employees should be paid extra for the work which they done after working hours.
OPPORTUNITIES

 The study is conducted on general basis

 Time Constraint
 Restrictions of Behalf of the company
 Inter firm and Intra firm comparison is not possible

CHAPTER V

CONCLUSION

DSM TEXTILES is one of the leading groups in Tamilnadu. The system, the management style,
the policies & decentralized decision making environment is really remarkable. This report is
basically an attempt to identify the areas which need to be improved.

In this era of technology, the “Information” is the key to success in the business. This means that
the successful businessman will be who will have the right information at the right time. This
comment leads to the conclusion that the Information Sharing Process should really be improved.

The overall analysis is indicating that the company’s progress has mainly attained through
dedication of employees. The effectiveness of its management, their willingness to take
advantage of opportunities and face challenges of changing economic picture, this all contributes
to the very much improved and sound position of company. This is really appreciable for the
devotion and hard work of all the employees of the company

REFERENCE

 Industrial Pollution Prevention and Abatement Chapter on Textiles Industry

The World Bank, United Nations Industrial Development Organization, United Nations
Environmental Programme. March 1994
Anil Somani, Ralph Luken, Fritz Balkau, Frank Van den Akker and Martyn Riddle.

 Industrial Prevention in the Textile Industries

L.J. Snowden-Swan
In: Industrial Pollution Prevention Handbook
Harry M. Freeman
Ed. McGraw Hill. New York. 1995

 Industrial Water Use and Treatment Practices

J.B. Carmichael and K.M. Strezepek
UNIDO. Cassell Tycooly, 1987

 Natural Fibre Textile Industry

Anthony J. Buonicore
In: Air Pollution Engineering Manual
Ed. Air & Waste Management Association. A.J. Buonicore, W.T. Davis
Van Nostrand Reinhold. New York 1992

 Industrial Water Pollution. Origins, Characteristics and Treatment

Nelson L. Nemerow
Addison-Wesley Publishing Company, 1978