TUGAS

MATA KULIAH : STATISTIKA BISNIS DASAR

Nugraheni Vitadyana

PROGRAM MAGISTER MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS AIRLANGGA
2018
 TUGAS I : Hal 404-405
Managing Ashland MultiComm Services
Table AMS 11.1 Update times (in seconds) for Three different Systems
System 1 System 2 System 3
38,8 41,8 32,9
42,1 36,4 36,1
45,2 39,1 39,2
34,8 28,7 29,3
48,3 36,4 41,9
37,8 36,1 31,7
41,1 35,8 53,2
43,6 33,7 38,1

Phase 1
1. H0 : µ1= µ2= µ3 ( there are no difference update time for Three different
system)
H1 : not all the µ are equal (minimal there is one different)
2. LOS α = 5%
3. H0 diterima bila p-value <= 0,05
H0 tidak diterima bila p-value > 0,05

Fα

Oneway
Descriptives
Times
95% Confidence Interval for
Mean
N Mean Std. Deviation Std. Error Lower Bound Upper Bound Minimum Maximum
System 1 8 41,4625 4,32135 1,52783 37,8498 45,0752 34,80 48,30
System 2 8 36,0000 3,82099 1,35093 32,8056 39,1944 28,70 41,80
System 3 8 35,5500 4,16585 1,47285 32,0673 39,0327 29,30 41,90
Total 24 37,6708 4,79007 ,97777 35,6482 39,6935 28,70 48,30
 ANOVA
Times
Sum of Mean
Squares df Square F Sig.

Between Groups 173,331 2 86,665 5,135 ,015

Within Groups 354,399 21 16,876

Total 527,730 23

4. P-value = 0,15 > 0,05  H0 tidak diterima atau menerima H1

5. Terdapat perbedaan yang signifikan pada penggunaan sistem 1, 2 dan 3

Analisa Multiple Comparison :

Post Hoc Tests
Multiple Comparisons
Dependent Variable: Times
Tukey HSD
Mean Difference 95% Confidence Interval
(I) Sistem (J) Sistem (I-J) Std. Error Sig. Lower Bound Upper Bound
System 1 System 2 5,46250* 2,05403 ,037 ,2852 10,6398
System 3 5,91250* 2,05403 ,023 ,7352 11,0898
System 2 System 1 -5,46250* 2,05403 ,037 -10,6398 -,2852
System 3 ,45000 2,05403 ,974 -4,7273 5,6273
System 3 System 1 -5,91250* 2,05403 ,023 -11,0898 -,7352
System 2 -,45000 2,05403 ,974 -5,6273 4,7273
*. The mean difference is significant at the 0.05 level.

Terdapat perbedaan yang signifikan antara penggunaan system 1 dan system 2, dan
system 1 terhadap system 3 serta system 3 terhadap system 1.

Homogeneous Subsets
Times
Tukey HSDa
Subset for alpha = 0.05
Sistem N 1 2
System 3 8 35,5500
System 2 8 36,0000
System 1 8 41,4625
Sig. ,974 1,000
Means for groups in homogeneous subsets are
displayed.
a. Uses Harmonic Mean Sample Size = 8,000.
Terdapat perbedaan yang tidak signifikan pada penggunaan system 2 dan system 3
(terdapat homogenitas antara system 2 dan 3)

Univariate Analysis of Variance

Between-Subjects Factors

Value Label N
Media 1,00 Cable 15
2,00 Fiber 15
System 1,00 System1 10
2,00 System2 10
3,00 System3 10

Descriptive Statistics
Dependent Variable: Seconds
Media System Mean Std. Deviation N
Cable System1 43,0800 4,97715 5
System2 40,0200 2,59268 5
System3 34,9000 4,82856 5
Total 39,3333 5,27835 15
Fiber System1 46,4200 4,19726 5
System2 40,0600 3,58371 5
System3 39,8400 4,08571 5
Total 42,1067 4,84229 15
Total System1 44,7500 4,68384 10
System2 40,0400 2,94890 10
System3 37,3700 4,95582 10
Total 40,7200 5,17290 30

Tests of Between-Subjects Effects

Dependent Variable: Seconds
Type III Sum of
Source Squares df Mean Square F Sig.
Corrected Model 368,160a 5 73,632 4,333 ,006
Intercept 49743,552 1 49743,552 2927,182 ,000
Media 57,685 1 57,685 3,395 ,078
Interface 279,258 2 139,629 8,217 ,002
Media * Interface 31,217 2 15,608 ,918 ,413
Error 407,848 24 16,994

Total 50519,560 30
Corrected Total 776,008 29

a. R Squared = ,474 (Adjusted R Squared = ,365)

Estimated Marginal Means

1. Grand Mean
Dependent Variable: Seconds
95% Confidence Interval
Mean Std. Error Lower Bound Upper Bound
40,720 ,753 39,167 42,273

2. Media
Estimates
Dependent Variable: Seconds
95% Confidence Interval
Media Mean Std. Error Lower Bound Upper Bound
Cable 39,333 1,064 37,137 41,530
Fiber 42,107 1,064 39,910 44,303

Dari perbandingan mean, diketahui bahwa penggunaan media fiber mempunyai mean
yang lebih besar. Sehingga media fiber mempunyai respon yang lebih baik daripada
media kabel.

Pairwise Comparisons
Dependent Variable: Seconds
95% Confidence Interval for
Mean Difference Differencea
(I) Media (J) Media (I-J) Std. Error Sig.a Lower Bound Upper Bound
Cable Fiber -2,773 1,505 ,078 -5,880 ,333
Fiber Cable 2,773 1,505 ,078 -,333 5,880
Based on estimated marginal means
a. Adjustment for multiple comparisons: Least Significant Difference (equivalent to no adjustments).

Univariate Tests
Dependent Variable: Seconds

Sum of Squares df Mean Square F Sig.

Contrast 57,685 1 57,685 3,395 ,078
Error 407,848 24 16,994

The F tests the effect of Media. This test is based on the linearly independent pairwise
comparisons among the estimated marginal means.
3. System
Estimates
Dependent Variable: Seconds
95% Confidence Interval
System Mean Std. Error Lower Bound Upper Bound
System1 44,750 1,304 42,060 47,440
System2 40,040 1,304 37,350 42,730
System3 37,370 1,304 34,680 40,060

Dari perbandingan mean, diketahui bahwa penggunaan system 1 mempunyai mean

yang paling besar. Sehingga system 1 mempunyai respon yang paling baik daripada
system 2 dan 3.

Pairwise Comparisons
Dependent Variable: Seconds
95% Confidence Interval for
Mean Difference Differenceb
(I) System (J) System (I-J) Std. Error Sig.b Lower Bound Upper Bound
System1 System2 4,710* 1,844 ,017 ,905 8,515
System3 7,380* 1,844 ,001 3,575 11,185
System2 System1 -4,710* 1,844 ,017 -8,515 -,905
System3 2,670 1,844 ,160 -1,135 6,475
System3 System1 -7,380* 1,844 ,001 -11,185 -3,575
System2 -2,670 1,844 ,160 -6,475 1,135
Based on estimated marginal means
*. The mean difference is significant at the ,05 level.
b. Adjustment for multiple comparisons: Least Significant Difference (equivalent to no adjustments).

Univariate Tests
Dependent Variable: Seconds

Sum of Squares df Mean Square F Sig.

Contrast 279,258 2 139,629 8,217 ,002
Error 407,848 24 16,994

The F tests the effect of System. This test is based on the linearly independent pairwise
comparisons among the estimated marginal means.
 4. System * Media
Dependent Variable: Seconds
95% Confidence Interval
System Media Mean Std. Error Lower Bound Upper Bound
System1 Cable 43,080 1,844 39,275 46,885
Fiber 46,420 1,844 42,615 50,225
System2 Cable 40,020 1,844 36,215 43,825
Fiber 40,060 1,844 36,255 43,865
System3 Cable 34,900 1,844 31,095 38,705
Fiber 39,840 1,844 36,035 43,645

Phase 2
Penggunaan media kabel dan fiber terhadap waktu perpesanan (time of set
messages)
P value : 0,15 > 0,05 sehingga berada di area penolakan H0 yaitu ada pengaruh media
dan sistem yang dipakai terhadap waktu perpesanan.
Media yang paling berpengaruh, atau mempunyai mean yang paling besar yaitu media
fiber
Sedangkan sistem yang paling baik adalah sistem 1
Sehingga interaksi antara penggunaan sistem 1 serta memakai media fiber
mempunyai pangaruh terbesar terhadap waktu perpesanan.
Tugas : Halaman 446
Phase 1 :
TABLE AMS12.1
Number of subscribers who continue subscriptions after trial period with four discount plants
Continue
No Moderate Substantial Restaurant
Subscriptions After Total
Discount Discount Discount Card
Trial Period
Yes 24 30 38 51 143
No 76 70 62 49 257
Total 100 100 100 100 400

1. Analyze the results of the experiment. Write a report to the team that includes your
recommendation for which discount plan to use. Be prepared to discuss the limitations and
assumptions of the experiment.

1. H0 : nd= md = sd = rc (there are no difference between four types of discount
card holder to continue subscription)
H1 : not all the  are equal (minimal there is one  different)
2. LOS α = 1%
3. (𝑓𝑜 − 𝑓𝑒)2
𝑥2 = ∑
𝑓𝑒

143 𝑃𝑖𝑘 = 1 − 𝑃𝑘 = 64.25%

𝑃𝑘 = = 35.75%
400

(𝑓𝑜 − 𝑓𝑒)2
fo fe fo-fe (fo-fe)²
𝑓𝑒
24 35,75 -11,75 138,06 3,86
30 35,75 -5,75 33,06 0,92
38 35,75 2,25 5,06 0,14
51 35,75 15,25 232,56 6,51
76 64,25 11,75 138,06 2,15
70 64,25 5,75 33,06 0,51
62 64,25 -2,25 5,06 0,08
49 64,25 -15,25 232,56 3,62

𝑥 2= 17,80

4. Df = (r-1) (c-1)
Df = (2-1)(4-1) = 3
x²crit = 11.345

α = 0,01

x²crit = 11.345

5. x²stat > x²crit  17,80 > 11,345

H0 not accepted because x²stat > x²crit
There is (minimal 1) diference between four types of discount card holder to
continue subscription
Proporsi :
Pnd = 24%
Pmd = 30%
Psd = 38 %
Prc = 51%
Proporsi terbesar adalah Restaurant card, yang menjadi alasan bagi responden untuk
melanjutkan keangotaan.
Hal ini bisa jadi merupakan hasil penelitian dengan asumsi bahwa responden adalah
orang2 yang mempunyai frekeuensi makan diluar lebih dari 3 kali dalam satu bulan, baik
dengan anggota keluarga maupun rekan bisnis. Kebanyakan mereka mempunyai tujuan
untuk mendapatkan potongan harga khusus, atau mendapatkan item gratis tertentu.
Minitab output :
Phase 2 :
The marketing department team discussed the results of the survey presented in Chapter 8, on
pages 290-291. The team realized that the evaluation of individual questions was providing only
limited information. In order to further understand the market for the 3-for-all service, the data
were organized in the following contigency tables :
Analyze the results of the contingency table. Write a report for the marketing department team,
discussing the marketing impilications of the results for Ashland MultiComm Services. Analyze the
results of the contingency table. Write a report for the marketing department team, discussing the
marketing impilications of the results for Ashland MultiComm Services.
Table a :
Has AMS Internet Service

Has AMS Smartphone Total

Yes No

Yes 55 28 83
No 207 128 335
Total 262 156 418

1. Ho : AMSIS is equal to AMSS (or there is no relationship between AMSIS & AMSS)
H1 : AMSIS is not equal to AMSS (or there is relationship between AMSIS & AMSS)

2. Level of Significant (ᾳ) = 0.01

3.

4.
α = 0,01

5. x²stat < x²crit

Accept Ho : AMSIS is equal to AMSS (or there is no relationship between AMSIS & AMSS)
Output :

Table b :

Discount Trial

Type of Service Total

Yes No

Basic Or None 8 156 164

Enhanced 32 222 254
Total 40 378 418
Table c :

Watches Premium Content

Type of Several
Almost Every Almost Total
Service Times a Never
Day Never
Week
Basic Or
2 5 30 127 164
None
Enhanced 14 35 149 56 254
Total 16 40 179 183 418

1. Ho: AED=STW=AN=N
H1: Not all AED,STW, AN, N are equal
2. Level of Significant (ᾳ) = 0.01

3.

4.
α = 0,01

x²crit = 11.345
5. x²Stat > x²crit

HO is not accepted, there is a relationship between type of service & watches premium content

Minitab output :
Table d:

Watches Premium Content

Several
Discount Almost Every Almost Total
Times a Never
Day Never
Week
Yes 5 6 16 13 40
No 11 34 163 170 378
Total 16 40 179 183 418

1. Ho: AED=STW=AN=N

H1: Min. 1 of household who got discount & watches premium content.

2. Level of Significant (ᾳ) = 0.01

3.

4.

α = 0,01

x²crit = 11.345

5. x²stat > x²crit

HO is not accepted, at least there is one discount that makes household watches premium
contents

Paed = 31% (Discount will makes households watch premium contents in almost every day)

Pstw = 15%

Pan = 9%

Pn = 7%
Minitab output :

Table e:

Method For Current Subscription

Discount Toll-Free AMS In-Store MyTVLab Total
Email/Text
Number Website Signup Promo
Yes 5 14 12 4 1 36
No 65 50 224 32 11 382
Total 70 64 236 36 12 418

1. Ho: EoT=TFN=AMSW=ISS=MTLP

H1: Min. 1 significantly different about household who got discount & using method for current
subscription

2. Level of Significant (ᾳ) = 0.01

3.
4.
α = 0,01

x²crit = 13.277

5. x²stat > x²crit

HO is not accepted, at least there is one household who got discount which using method for
current subscription.

Minitab output :

Table f:

Method For Current Subscription

Gold Card Toll-Free AMS In-Store MyTVLab Total
Email/Text
Number Website Signup Promo
Yes 4 12 12 4 11 43
No 66 54 224 32 11 387
Total 70 66 236 36 22 418
Total of all respondent is false, it must have been 430 totally, so because the data is unvalid we
can’t make the right conclusion about the relation of gold card method for current subscription