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  • 2014 - An Enquiry Into Strategic Alliances

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    2014_An Enquiry Into Strategic Alliances

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    26 vues17 pages

    2014 - An Enquiry Into Strategic Alliances

    Transféré par

    leepsaiit@gmailcom
    RSEARCH PAPERS

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 17
    June 2014, Vol-XXVH, No.1, pp 21-40 An Enquiry into the Strategic Alliances in Indian Corporate Sector N. M. Leepsa* Pradyot Keshari Pradhan** ABSTRACT Today consumers are more informed and alert about theproducts and services available at the market place. With the globalisation, the expectation level ofconsumers ‘has increased compared to earlier years. Teday the consumers are ready to spend money, but with the satisfaction for what they brought. So, there is challenge and competition among business houses to continuously strife for better products and services to the customer,maintain old customers and create new customers. But in this Siercely competitive world, it becomes difficult even to stay in the same place by winning the customers. This can be done by satisfying these customers, by avoiding cognitive dissonance among the customers, bycomparing demerits of products that are purchased and merits of the products not purchased. Thus, companies collaborate and combine through different growth strategies to achieve faster growthand. Strategic advantage.. One of the growth strategies is strategic alliance which is | popular in these days among the corporate world. This paper is an attempt to took inte the varicus growth stories though strategic alliance by Indian companies. This paper is to look into the various forms of strategic alliances adopted by companies, the motives behind such alliances and looking into various cases of strategic alliances. ' from various sectors. Key Words: Strategic Alliances, Indian Industries. Introduction. Today. consumers are mare informed and alert about the products and services available in the market place, With the globalisation, the expectation level of consumers has increased compared to earlier years. Today the consumers are ready to spend money, but with the satisfaction for what they brought. So, there are challenges and competition among business houses to continnonsly strive for better products and services to the customer, maintain old customers and create new customers. But in this fiercely competitive world, itbecomes difficult even to stay inthe same place by winning the customers. This ean be done by satisfying these customers, by avoiding cognitive dissonance among the customers, by comparing demerits of products that are * School of Management, NIT, Rourkela, Odisha ** PG Department of Commerce, Utkal University, Bhubaneswar, Qdisha An Engrs. Indian Corporat Sector purchased and merits of the products not ‘purchased, Thus, companies collaborate and ‘combine through different growth strategies to achieve faster growth and strategic advantage... One of the growth strategies is strategic alliance which is popular in these

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