SUMMER TRAINING PROJECT REPORT

ON
“MARKETING OF TELEVISION IN GHAZIABAD WITH
SPECIAL REFERENCE TO SAMSUNG TV & LCDS, AT
SAMSUNG ELECTRONICS LIMITED”

Submitted as partial fulfilment for the award of

BACHELOR OF BUSINESS ADMINISTRATION

Session 2017 -18
By
AKANSHA RAWAL
Roll no. : 1584509506

Under the guidance of

ANKIT GARG

Department of Business Administration

INTEGRATED ACADEMY OF MANAGEMENT

AND TECHNOLOGY, GHAZIABAD

AFFILIATED TO

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 CCS UNIVERSITY , MEERUT (FS-14)

TO WHOM SO EVER IT MAY CONCERN

This is to certify that work entitled ““MARKETING OF TELEVISION IN GHAZIABAD

WITH SPECIAL REFERENCE TO SAMSUNG TV & LCDS, AT SAMSUNG
ELECTRONICS LIMITED”” is a Summer Training project report done by Akansha Rawal
bearing Roll No: 1584509506 Under my supervision for partial fulfillment of Bachelor of
Business Administration (BBA) at Integrated Academy of Management & Technology,
Ghaziabad affiliated to Ch. Charan Singh University, Meerut.

I wish her all the best for her future endeavor.

Prof. Ankit Garg

(Asst. Prof)
INMANTEC, Ghaziabad

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 DECLARATION

I “AKANSHA RAWAL” hereby declare that the work which is being presented in this report
entitled “ MARKETING OF TELEVISION IN GHAZIABAD WITH SPECIAL
REFERENCE TO SAMSUNG TV & LCDS, AT SAMSUNG ELECTRONICS LIMITED” is
an authentic record of my own work carried out under the supervision of Mr. “Anuj Gupta ”.

The matter embodied in this report has not been submitted by me for the award of any other
degree

Department of Business Administration. Name of Student: AKANSHA RAWAL

Date:

This is to certify that the work which is being presented in this report entitled “
MARKETING OF TELEVISION IN GHAZIABAD WITH SPECIAL REFERENCE TO
SAMSUNG TV & LCDS, AT SAMSUNG ELECTRONICS LIMITED” is an authentic
record of the student carried out under my supervision. The statements made by the candidate
are correct to the best of my knowledge.

Prof. Ankit Garg Name of supervisor:

Mentor (STPR) Designation:
Date: Date:

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 ACKNOWLEDGEMENT

I would like to express my deepest gratitude and sincere thanks to my Faculty for his valuable
suggestions, scholarly guidance, constructive criticism, and constant encouragement at every
step of the project.

I express my gratitude to PROF. ANKIT GARG-(ASST. PROF & MENTOR) who has
through his vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project.

I also take this opportunity to express a deep sense of gratitude to PROF. PANKAJ DUTTA–
(ASST PROF & MENTOR) for this cordial support, valuable information and guidance,
which helped me in completing this task though various stages.

Last of all but not the least I would like to acknowledge my gratitude to the respondents
without whom this survey would have been incomplete.

Date:
Place: AKANSHA RAWAL

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 PREFACE

Bachelor of Business Administration (B.B.A.) programmed is one of the most reputed

professional courses in the field of management. This course includes both theory and its
applications as per contents of its curriculum. Research report is an integral part of Bachelor
of Business Administration programmed of Institute of professional studies. It gives exposure
to our practical knowledge and also to get interact with the various aspects of present market
conditions. Each student is required to undergo practical training, after the completion of
second semester examination.

The Research project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Research project
programmers are designed, so that the managers or tomorrow do not feel when the time
comes to take responsibilities.
The report presented here is a result of my hard work. This project helps me to learn about of
working in Telecom Sector.

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 TABLE OF CONTENTS

CHAPTER - 1 INTRODUCTION 1-6

CHAPTER - 2 COMPANY PROFILE 7-52
 COMPANY PROFILE
 VISION
 PRODUCT PROFILE
 COMPETITOR PROFILE
CHAPTER - 3 MARKETING OF TELEVISION 53-62

CHAPTER - 4 OBJECTIVE OF THE STUDY 63-65

STATEMENT OF THE PROBLEM

CHAPTER - 5 RESEARCH METHODOLOGY 66-68

CHAPTER - 6 DATA ANALYSIS & INTERPRETATION 69-79

FINDINGS
SWOT ANALYSIS

CHAPTER - 7 CONCLUSION & LIMITATIONS 80-82

CHAPTER - 8 SUGGESTIONS 83-84
CHAPTER - 9 BIBLIOGRAPHY 85-86
CHAPTER - 10 APPENDIX & QUESTIONNAIRE 87-93