Advanced technology solutions for social marketing

Acquisition Opportunity
June 2010

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 Executive Summary
Advanced technology solutions for social marketing
Company overview

Founded in 2007, UK based Techlightenment (TL) is a
pioneer in social media marketing.

It provides social media services, data modelling-based
strategies and applications, and the most advanced self-
service platform on the market today (named Alchemy) to
run direct response and brand campaigns on social
networks.

The company has doubled its revenues every year since
inception and is on track to reach $6.8m revenues in 2010.
A booming market

Social media advertising took off in 2009 to reach $2.2bn,
driven by Facebook and other social media hyper growth.

It is expected to grow 12x to $25.7bn by 2014, driven by
continued growth of audience and dwell time as well as
accelerating monetisation.

Despite this significant market size and growth, the social
media advertising market is still highly fragmented.
Source: JPMorgan, PWC, LD&A estimates
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Service overview

A data-focused social media specialist: TL provides brand and
direct response solutions for advertisers and agencies using
its advanced data modelling and actionable analytics.
• Social strategy & analytics: advanced social analytics enable
user interaction and influencer measurement
• Social Apps: TL has developed some of the most popular
Facebook brand applications (e.g. The Bob Dylan App.).
• Direct response campaigns are run on internally developed
Alchemy platform

Alchemy, the industry leading platform for social marketing
campaigns. It is a self-service platform for advertisers and
agencies and displays a unique set of management and
optimisation features
• Micro-targeting scalability: generates several thousands of
adverts per campaign thanks to dynamic messaging system
• Granular control over campaign parameters as it integrates
with numerous analytics & tracking systems
• Constant optimisation through real-time reporting

Social CRM tools to optimise marketing campaigns
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 Executive Summary
A leading player with unique technology and expertise in a booming industry
Prestigious client portfolio Key Investment Considerations

In no time, TL has gained recognition from Tier-1 brands
and agencies

Across a broad range of industries: entertainment,
technology, telecommunications, healthcare, etc.

International customers (UK, the US, Continental Europe,
etc.)

A leading social media specialist, with unique advertising
tools, deep data-mining expertise and technology platform

Provider of the most advanced self-service platform for
social marketing, Alchemy: micro-targeting and micro-
messaging with full scalability and optimisation

Strong ties with social networks: the company was one of
the first Facebook Ads API alpha partners and has preferred
developer status. Techlightenment is also the only European
MySpace development partner

Great commercial and financial success: Tier-1 clients and
100%+ growth since inception with high profitability

Key financials Strategic opportunity

Revenues doubled every year since inception and are
poised to reach $6.8m in 2010

TL is highly profitable with over 50% gross margin and over
20% EBIT margin

Capitalise on the exploding social advertising market
opportunity

Combine TL’s technology leadership and market recognition
with broader client base to quickly capture market share

Integrate TL’s flexible management tools with adjacent
offering (analytics, SEM platform, etc.) to drive strategic
product synergies

Consolidate a company with strong revenue traction and
high profitability

Source: Company reporting

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 Disclaimer
The sole purpose of this document is to assist the recipient in deciding whether he/she might be interested to proceed with discussions
and/or a further investigation of TECHLIGHTENMENT (thereafter “TECHLIGHTENMENT” or the “Company”) in relation to a potential
acquisition or investment transaction.
The use of this document and/or the information it contains, directly or indirectly, for a purpose other than considering a potential acquisition
or investment transaction of TECHLIGHTENMENT is prohibited and legal action will be taken in that case.
This document has been prepared in cooperation with Lorentz, Deschamps & Associés (thereafter “LD&A”) and Pagemill Partners LLC
(thereafter “Pagemill”), advisors to the company, and is based on information that has been provided by the management of
TECHLIGHTENMENT. No representation or warranty is made as to the accuracy or completeness of the information in this document and
other information provided in respect to the potential investment in or acquisition of TECHLIGHTENMENT.
The information in this document is confidential. Any disclosure of information in this document without prior written consent of the
Company and/or LD&A or Pagemill will be followed by legal action.
Neither the Company nor any of its directors, officers or employees makes any warranty or representation, expresses or implied, concerning
the completeness of the information contained herein.
This document has been finalized in June 2010 and does not reflect developments that took place after its finalization.
All communications, enquiries and requests should be directed to LD&A personnel listed below as representatives of the Company. The
management, employees, shareholders or customers of the Company should not be contacted directly or indirectly without LD&A’s or
Pagemill’s expressed consent.

François Mazoudier Milledge Hart

Partner Managing Director
fmazoudier@ldaglobal.com mhart@pmib.com
+ 44 797 345 1881 (1) 650-354-4050

Matthieu Rosset Christian Bennett

Principal Principal
mrosset@ldaglobal.com cbennett@pmib.com
+33 1 70 08 76 15 (1) 650-354-4085

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