Umesh 2nd Sem Project

© MGM IOM/MBA A study on brand preference of mobile phones among student of Aurangabad city.
PART-I Introduction
Executive Summary:-
The project is all about the brand preference of mobile Phones in Aurangabad students,
respondent of the project is 100, project survey area is Aurangabad city, which mobile is
popular or best according to the students is study in this project.
The project gives an insight of the telecom sector. It basically helps understanding the
brand preference of students with regard to mobile phones. It helps us to know what are
the basis on which a students chooses a particular brand when he/she purchases a new
handset. The project will help to learn about the growing telecom sector in India. The
research will also bring to light what all factors a student considers at the time of
purchase of a new mobile phone.
© MGM IOM/MBA II SEM 2017 Page 1

Objectives of the Project
1) To know about the student preference level associated with different

Mobile phone.
2) Factors that influence decision making in purchasing a mobile phone.
3) Study the awareness and attitude of consumer toward mobile phone.

PART-II
1. Industry profile
Telecom Industry in India

The telecom industry is one of the fastest growing industries in India. India has nearly 200
million telephone lines making it the third largest network in the world after China and USA.
With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.
Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the
growth in demand in countries like India and China.
India‘s mobile phone subscriber base is growing at a rate of 82.2%.
China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers
in Asia Pacific.
Compared to that India’s share in Asia Pacific Mobile phone market is 6.4%. Considering the
fact that India and China have almost comparable populations, India’s low mobile penetration
offers huge scope for growth.

a) History
d. History of Indian Telecommunications
Started in 1851 when the first operational land lines were laid by the government near Calcutta
(seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone
services were merged with the postal system. Indian Radio Telegraph Company (IRT) was
formed in 1923. After independence in 1947, all the foreign telecommunication companies were
nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications. Telecom sector was considered as a strategic service
and the government considered it best to bring under state's control. The first wind of reforms in
telecommunications sector began to flow in 1980s when the private sector was allowed in
telecommunications equipment manufacturing. In 1985, Department of Telecommunications
(DOT) was established. It was an exclusive provider of domestic and longdistance service that
would be its own regulator (separate from the postal system). In 1986, two wholly government-
owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in
metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up
of the economy. Also, examples of telecom revolution in many other countries, which resulted in
better quality of service and lower tariffs, led Indian policy makers to initiate a change process
finally resulting in opening up of telecom services sector for the private sector. National Telecom
Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian
telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created.
TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New
National Telecom Policy was adopted in 1999 and cellular services were also launched in the
same year.

b) Some prominent companies in the industry, their Performance/Contribution
1. Nokia
2. Motorola
3. Samsung
4. Apple
5.Motorola
6. HTC

1) Nokia:-
Nokia is a global leader in creating the technologies at the heart of our connected world.
Powered by the research and innovation of Nokia Bell Labs, we serve communications service
providers, governments, large enterprises and consumers, with the industry’s most complete,
end-to-end portfolio of products, services and licensing. From the enabling infrastructure for 5G
and the Internet of Things, to emerging applications in virtual reality and digital health, we are
shaping the future of technology to transform the human experience. A truly global company, we
are 160 nationalities working in more than 100 countries
Product of Nokia
nokia lumia

2) Samsung:-
Samsung Mobile Phones is one of five business units within Samsung Electronics, belonging to
the Samsung Group, and consists of the Mobile Communications Division, Telecommunication
Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and
Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of
products from mobiles and other mobile devices such as mp3 players and laptop computers to
telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40% growth and became the
second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007,
growing up form 11.3% in Q4 2006.At the end of November 2011, Samsung sold more than 300
million mobile devices which was a close second after Nokia with 300.6 million mobile devices
sold in the first three quarter of 2011.As of Q3 2012, Samsung is the largest manufacturer of
devices running Google Android with a 46% market share

3)Motorola:-
The company primarily manufactures smartphones and other mobile devices running the
Android operating system developed by Google. In August 2011, only several months after the
split, Google acquired Motorola Mobility for US$12.5 billion. Google's stated intent for the
purchase was to gain control of Motorola Mobility's portfolio of patents, so it could adequately
protect other Android vendors from lawsuits. The deal closed in May 2012, after which it also
sold its cable modem and set-top box business to Arris Group. Under Google ownership,
Motorola Mobility increased its focus on the entry-level smartphone market, introduced one of
the first Android Wear smartwatches, and also began development on Project Area, a platform
for modular smartphones with interchangeable components.
The company primarily manufactures smartphones and other mobile devices running the
Android operating system developed by Google. In August 2011, only several months after the
split, Google acquired Motorola Mobility for US$12.5 billion. Google's stated intent for the
purchase was to gain control of Motorola Mobility's portfolio of patents, so it could adequately
protect other Android vendors from lawsuits. The deal closed in May 2012, after which it also
sold its cable modem and set-top box business to Arris Group. Under Google ownership,
Motorola Mobility increased its focus on the entry-level smartphone market, introduced one of
the first Android Wear smartwatches, and also began development on Project Area, a platform
for modular smartphones with interchangeable components.

4)Apple
Apple Inc. is an American MNC engaged in designing and manufactures consumer
electronics and computer software products. Apple was founded in April, 1976 by Steve Jobs
and Woz. The company's best-known hardware products are Macintosh computers, the iPod, and
the iPhone. Apple software consists of Mac OS X operating system, the iTunes media browser,
the iLife suite of multimedia and creativity software, the iWork suite of productivity
software, Final Cut Studio, a suite of professional audio and film-industry software products,
and Logic Studio, a suite of audio tools. Apple is gaining access to the customer's living room
through its iTunes, iPods and iPhones rapidly. The company has more than 250 retail stores in
nine countries, and an online store where hardware and software products are available.
Smart Phones are basically advanced wireless communication devices that have phone and
internet capabilities. The main appeal of smart phones is the wealth of data available in these
portable devices - a smart phone is essentially a stripped down computer in one's pocket.
However, this data is dependent on a number of factors - technical limitations of hardware and
software in the phones, and infrastructure limitations on the part of the telecommunication
carriers. As a result, smart phone adoption in American has lagged that of other developed areas,
such as Japan or Europe, because of convenient infrastructure installation and consumer demand
for style.

5) HTC:-
HTC Corporation is a Taiwanese consumer electronics company headquartered in Xindian

District, New Taipei City, Taiwan. Founded in 1997, HTC began as an original design
manufacturer and original equipment manufacturer, designing and manufacturing devices such
as mobile phones and tablets.
After initially making smartphones based mostly on Windows Mobile, HTC became a co-
founding member of the Open Handset Alliance, a group of handset manufacturers and mobile
network operators dedicated to the development of the Android mobile operating system. The
HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone
on the market to run Android. HTC later shifted to marketing its own devices, including the HTC
One series. In 2011, HTC ranked as the 98th top brand on Interbrand's Best Global Brands
report. A September 2013 media report stated that HTC's share of the global smartphone market
is less than 3 percent. While rising back to 7.2 percent in April 2015 due to its strong sales of
recent devices, its stock price had fallen by 90 percent since 2011, and the company experienced
consecutive net losses. In 2016, HTC expanded into virtual reality hardware with the release of
HTC Vive.
Product of htc:- HTC DESIRE 826

2. Company profile
a) Background and inception of the company
Telecommunication sector in India can be divided into two segments: Fixed Service Provider ,
and Cellular Services. Fixed line services consist of basic services, national or domestic long
distance and international long distance services. The state operators (BSNL and MTNL),
account for almost 90 per cent of revenues from basic services. Private sector services are
presently available in selective urban areas, and collectively account for less than 5 per cent of
subscriptions. However, private services focus on the business/corporate sector, and offer
reliable, high- end services, such as leased lines, ISDN, closed user group and
videoconferencing. Cellular services can be further divided into two categories: Global System
for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM
sector is dominated by Airtel, Vodafone-Easer, and Idea Cellular, while the CDMA sector is
dominated by Reliance and Tata Indicom. Opening up of international and domestic long
distance telephony services are the major growth drivers for cellular industry.

b) Nature of the business carried out

BUSINESS PEOPLE in developing and industrialized nations alike are seizing the opportunities
being presented by three forces: information and communication networks, globalization,
and the growth of the private sector and market economies. This section of Telecommunications
in Action looks at the various information and communication technology applications for
business, commerce and industry, and some of the programs and vehicles designed to help
developing countries access the global networks and use the applications. The networks can be
used to buy and sell, to research business information and to connect with partners, customers
and suppliers worldwide. Applications in a number of different sectors are discussed, and case
studies highlight what is being done and give guidelines on costs to participate in e-commerce –
the newest opportunity and challenge for countries and businesses. For many in developing
countries, access to the new global market place will come by way of special mechanisms, and
three major programmers’ are examined in detail as models for direct use or to suggest a general
framework for action. Successful enterprises have a clear contribution to make to economic
development, and the tools are at hand to make them possible.

b) Vision, Mission & Quality Policy

c) Product & Services Profile: Delivering Services to Our Clients
Reduce cost, increase efficiency, and achieve high performance

From digitizing of historical data, to automation of on-going business functions; our array of
scanning services can complement towards achieving your business objective. Other than
supporting Data entry, Scanning services can be utilized for distinctive business needs.
Preservation of Tenure & Evidential Record Documents of business importance need to be

preserved for future referencing requirement, but due to natural deterioration of paper & ink it
gets challenging, risky and has a substantial contribution to operational efficiency & overheads.
Deteriorated paper with its fragility is a main challenge when it comes to physical preservation
options and for avoiding such hassle, risk and continual cost; scanning services can be utilized
for converting hard data into digital copies. This digitized data is readily available for
referencing and is stored meticulously for avoiding data loss. Digitization as Process Automation
For processes involving continual transactions based upon physical documents owned by
external stakeholders; automation becomes challenging. Systems Limited offers scanning
services embedded within automated processes of our clients for resolving the dependency of
physical record movement and processing. Processes involving substantial public dealing, when
automated and embedded with scanning services tend to yield greater value in terms of cost
effectiveness and coverage

e) Organizational Structure

PART-III
Literature Survey-
(Hosein and Escudero-Pascual, 2002).
RFID tags can also Reveal location information but tend not to do this in real-time or o a
constant basis. Wi-Fi networks can also be used to locate the position of the device connecting
to The wireless network (Hosein and Escudero-Pascual, 2002). However, this is limited To the
size and the geographical area covered by this network.
(Clarke, 2000; Lyon, 2005).
There are many opportunities that the attribute location can offer to businesses, governments and
individuals. However, knowing a person’s location at any given moment in time can also have
implications for privacy, civil liberties and social justice.

PART-IV Research Methodology
a) RESEARCH DESIGN: -
• Visited the students across Aurangabad & gathered information required as per the
questionnaire. • The research design is probability research design and is descriptive research.
b)DATA COLLECTION:
• Primary data has been used by me in the form of Questionnaire & Observation, which are the
two basic methods of collecting primary data, which suffices all research objectives. •
Secondary data sources like catalogue of the company, product range book of the company &
various internet sites such as motorola.com & google.com have been use
c) Sampling method:- random sampling method
d)Sample size:- 100 responded

Sample area:- Aurangabad city
Sample unite:- student of MBA in MGM college and graduation

PART-V Data Analysis and Interpretation
Q1)Which mobile phone you are using?
Sr. no MOBILE PREFERENCE Respondent's Percentage

1 Apple 10 10.00%
2 Samsung 34 34%
3 Htc 40 40%
4 Other 16 16.00%
5 Total 100 100%
Chart Title
120
100
100
80
Axis Title
60
40
40 34
16
20 10
0
Apple Samsung Htc Other Total
1 2 3 4 5
Respondent's 10 34 40 16 100
Percentage 10.00% 34% 40% 16.00% 100%
Interpretation:-
From the above graph we can say that the most people use the htc mobile phone
And other are use the Samsung mobile phone and Apple mobile user is very less..

Q2) what are the reasons for using the above mention model?
Sr. no reason for using mob Respondent's Percentage

1 battery pack up 25 25.00%
2 camera clarity 27 27%
3 processor 11 11%
4 looks/design 22 22.00%
5
other 15 15%
Chart Title
30 27
25
25 22
20
Axis Title
15
15 11
10
5
0
battery pack camera
processor looks/design other
up clarity
1 2 3 4 5
Respondent's 25 27 11 22 15
Percentage 25.00% 27% 11% 22.00% 15%
Interpretation:-
From the above graph we can say that the most of student using mobile phone reasons is Battery
backup and camera clearity.

Q3) How long you are using the phone?
Sr. no how long using phone Respondent's Percentage

1 less than 1yr 19 19%
2 1 to 2 yr 37 37%
3 2 to 3 yr 20 20%
4 above 4 yr 24 24%
5
total 100 100%
Chart Title
120 100
100
80
Axis Title
60
37
40 20 24
19
20
0
less than
1 to 2 yr 2 to 3 yr above 4 yr total
1yr
1 2 3 4 5
Respondent's 19 37 20 24 100
Percentage 19% 37% 20% 24% 100%
Interpretation
From the above graph we can say that the most of student change their mobile phones with in a
one to two year.

Q4) which brand does you like prefer most?
Sr. no Brand prefer most Respondent's Percentage

1 Apple 25 25.00%
2 Samsung 37 37%
3 Motorola 20 20%
4 htc 8 8.00%
5
other 10 10%
Chart Title
40 37
35
30 25
Axis Title
25 20
20
15 10
10 8
5
0
Apple Samsung Motorola htc other
1 2 3 4 5
Percentage 25.00% 37% 20% 8.00% 10%
Interpretation:-
From the above graph we can say that the student prefers Samsung mobile brand most and Apple
Mobile phone.

Q5) which facility does you like most?
Sr. no Mobile facility like most Respondent's Percentage

1 Speed 33 33%
2 Sound 25 25%
3 color 20 20%
4 other 22 22.00%
5
total 100 100%
Chart Title
120
100
100
Axis Title
80
60
40 33
25 20 22
20
0
Speed Sound color other total
1 2 3 4 5
Respondent's 33 25 20 22 100
Percentage 33% 25% 20% 22.00% 100%
Interpretation:-
From the above graph we can say that the Mobile facility like most is Speed and Sound,
According to the students.

Q6) which following feature not built in your mobile phone?
Sr. no Feature not built in mobile. Respondent's Percentage

1 4G 45 45%
2 OTG connectivity 33 33%
3 other 22 22%
Chart Title
50 45
45
40 33
35
Axis Title
30
25 22
20
15
10
5
0
4G OTG connectivity other
1 2 3
Respondent's 45 33 22
Percentage 45.00% 33% 22%
Interpretation:-
From the above graph we can say that the following facility not built in their mobile phone
1)4G
2) OTG connectivity

Q7) from where do you get information when you want to buy new phone?
Sr. no Info get from where Respondent's Percentage

1 news paper 12 12%
2 T.V add 37 37%
3 friends 18 18%
4 internet 27 27%
5
other 6 6%
Chart Title
40 37
35
30 27
Axis Title
25
20 18
15 12
10 6
5
0
news paper T.V add friends internet other
1 2 3 4 5
Percentage 12% 37% 18% 27% 6%
Interpretation:-
From the above graph we can say that the Info get from where, when they buy new mobile
Phone. Most student says newspaper and from internet.
1) news paper
2) internet

Q8) Which of the following factor is best choice to you when purchasing new mobile
phone?
Sr. no best mobile factor Respondent's Percentage

1 Style (size, design) 45 45.00%
2 features 33 33%
3 Quality 22 22%
4 other 27 27.00%
Chart Title
50 45
45
40 33
35
Axis Title
30 27
25 22
20
15
10
5
0
Styel
features Quality other
(size,design)
1 2 3 4
Respondent's 45 33 22 27
Percentage 45.00% 33% 22% 27.00%
Interpretation:-
From the above graph we can say that best mobile factor is style (size,design) when student buy
the mobile.

Q9) How much amount would you like to pay for purchasing new mobile phone?
Sr. no amount would you to pay Respondent's Percentage

1 less than 10000 34 34.00%
2 10,000 to 20,000 27 27%
3 above 20,000 17 17%
4 any amount 22 22.00%
Chart Title
40 34
35
30 27
22
Axis Title
25
20 17
15
10
5
0
less than 10,000 to
above 20,000 any amount
10000 20,000
1 2 3 4
Respondent's 34 27 17 22
Percentage 34.00% 27% 17% 22.00%
Interpretation:-
From the above graph we can say that student pay amount 10000 for brand mobile
Phone is very high.

PART-VI
1) Findings:-
2) Samsung is the most favorite brand of the college student.
3) 35% student change their mobile phones within 1to2 years
4) 30% students are using the mobile phones since last 1 to 2 years.
2) Suggestions
The researcher suggests that the companies are manufacturing the mobile handset considering
Age factor which reflects the need and wants of the respondents. They should continue to
adhere to this policy so that consumer is satisfied.

Bibliography
http://www.msn.com/en-in/?ocid=iehp&AR=2
https://www.systemsltd.com/services/scanning-indexing-and-archiving-services
https://www.bing.com/search?q=product+and+service+profile+of+telecom+industry&form=PRI
NEN&httpsmsn=1&refig=d8d58075851947e1bbaa8c054f539208

Annexure
Questionnaire
A brand preference among the mobile phones of students of Aurangabad city.
Name- Gender-
Age- Occupation-
College- Education-
Q.1 which mobile phone you are using?
Ans- a) Apple b) Samsung c) LG d) Others…………….
Q.2 what are the reasons for using the above mentioned mobile model?
Ans- a) Battery Backup b) Camera Clarity c) Processor
d) Look / Design e) Others………………….
Q.3 How long you are using the mobile phone?
Ans- a)Less than 1 year b)1 to 2 year c)2 to 3 year d)above 4 year
Q.4 which brand do you like prefer most?
Ans – a) Apple b) Samsung c) LG d) HTC e) Others
Q.5 which facility does you like most in your phone?
Ans- a) speed b) sound c) color d) Other…………
Q.6 which following feature not built in your mobile phone?
Ans- a) 4 g b) OTG connectivity c) other
Q.7 from where do you get information about your mobile phone?
Ans- a) News paper b) T.V. adds c) Friends d) Internet
Q8. Which of the following factor is best choice you when purchasing mobile phone?
Ans- a) Style (size, design) b) Features (app, processor) c) Quality (material)

Record of progress of work (interaction with guide)

Umesh 2nd Sem Project

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© MGM IOM/MBA A study on brand preference of mobile phones among student of Aurangabad city.

© MGM IOM/MBA II SEM 2017 Page 1

Objectives of the Project

1) To know about the student preference level associated with different

2) Factors that influence decision making in purchasing a mobile phone.

3) Study the awareness and attitude of consumer toward mobile phone.

© MGM IOM/MBA II SEM 2017 Page 2

Telecom Industry in India

© MGM IOM/MBA II SEM 2017 Page 3

d. History of Indian Telecommunications

© MGM IOM/MBA II SEM 2017 Page 4

b) Some prominent companies in the industry, their Performance/Contribution

© MGM IOM/MBA II SEM 2017 Page 5

© MGM IOM/MBA II SEM 2017 Page 6

© MGM IOM/MBA II SEM 2017 Page 7

© MGM IOM/MBA II SEM 2017 Page 8

© MGM IOM/MBA II SEM 2017 Page 9

HTC Corporation is a Taiwanese consumer electronics company headquartered in Xindian

Product of htc:- HTC DESIRE 826

© MGM IOM/MBA II SEM 2017 Page 10

© MGM IOM/MBA II SEM 2017 Page 11

b) Nature of the business carried out

© MGM IOM/MBA II SEM 2017 Page 12

b) Vision, Mission & Quality Policy

© MGM IOM/MBA II SEM 2017 Page 13

c) Product & Services Profile: Delivering Services to Our Clients

Reduce cost, increase efficiency, and achieve high performance

Preservation of Tenure & Evidential Record Documents of business importance need to be

© MGM IOM/MBA II SEM 2017 Page 14

© MGM IOM/MBA II SEM 2017 Page 15

(Hosein and Escudero-Pascual, 2002).

(Clarke, 2000; Lyon, 2005).

© MGM IOM/MBA II SEM 2017 Page 16

PART-IV Research Methodology

c) Sampling method:- random sampling method

d)Sample size:- 100 responded

© MGM IOM/MBA II SEM 2017 Page 17

PART-V Data Analysis and Interpretation

Q1)Which mobile phone you are using?

Sr. no MOBILE PREFERENCE Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 18

Sr. no reason for using mob Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 19

Q3) How long you are using the phone?

Sr. no how long using phone Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 20

Q4) which brand does you like prefer most?

Sr. no Brand prefer most Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 21

Q5) which facility does you like most?

Sr. no Mobile facility like most Respondent's Percentage

According to the students.

© MGM IOM/MBA II SEM 2017 Page 22

Q6) which following feature not built in your mobile phone?

Sr. no Feature not built in mobile. Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 23

Sr. no Info get from where Respondent's Percentage

Phone. Most student says newspaper and from internet.

© MGM IOM/MBA II SEM 2017 Page 24

Sr. no best mobile factor Respondent's Percentage

© MGM IOM/MBA II SEM 2017 Page 25

Sr. no amount would you to pay Respondent's Percentage

Phone is very high.

© MGM IOM/MBA II SEM 2017 Page 26