Strengths of Indian Textile Industry are as follows -

• Huge textile production capacity

• Efficient multi-fiber raw material manufacturing capacity
• Large pool of skilled and cheap work force

.• Entrepreneurial skills
• Huge export potential
• Large domestic market
• Very low import content

• Flexible textile manufacturing systems

Weaknesses of Indian Textile Industry are as follows -

• Increased global competition in the post 2005 trade regime under WTO
• Imports of cheap textiles from other Asian neighbors
• Use of outdated manufacturing technology
• Poor supply chain management
• Huge unorganized and decentralized sector

• High production cost with respect to other Asian competitor

2 . India has wide range of varied designs and manufactured by different techniques when compared to
other countries of world. The specially is the weave of the textiles in each region is developed based on
location, climate and cultural influences. The rich and beautiful products of the Indian weavers have been
rightly called, “exquisite poetry in colourful fabrics”.

But with the advent of globalisation and modern technology we always find ourselves competing with the
countries that not only have better technology but are always looking for new and modern fabrics to meet
consumers varied wants. India also has been spending a lot on the manufacturing of new and more
appealing fabrics. We are spending more and more on the research of such fabrics. A very new way to go
about this research is through Biotechnology. It offers the potential for new industrial processes that
require less energy and are based on renewable raw materials. It helps in the production of fabrics free of
loopers, bollworms and bud worms in cotton etc providing almost 50% greater strength and better quality.
These fibre materials are also called biopolymers. Biotechnology is one of the revolutionary ways to
advance the textile field.

3. As the need for innovation is increasing by every passing day due to the global competition and also
today’s consumer is seeking not just clothing but a clothing with a difference which not only has good
appearance but is also durable and is climate specific. These things can be achieved by improving the
spinning, weaving, and finishing efficiency. Rather than just producing cotton which is less durable than a
fabric which is a blend of nylon/ wool/ cotton should be produced.

Blending is a complicated and expensive process, but it makes it possible to build in combination of
properties that are permanent. It makes the fabric better and gives it a competitive edge. Its inevitable in a
global economy where everyone needs to be prepared for the competition ahead and where the
competition is not just from the domestic but also from the international players.
4 Title: WOMEN ENTREPRENEUER DEVELOPMENT
IN GARMENT MAKING
Author: Dr. N. VASUGI
Reader Family Science & Community Development Department

Avinashilingam Deemed University

Source: Journal of textile association
Date: Vol 67, Mar-Apr 2007
Review:

Textile industry is the largest foreign exchange earner and also the second largest employment provider
next to agriculture. Worldwide garment industry is the third largest employer of the women even in
Indian garment industry 80% of the people employed in it are women. Further also it has a lot of job
opportunities for everyone women included with the increased investment to push the growth forward and
also with more and more small and medium entrepreneurs coming up in this industry. But that doesn’t
mean we are free of weaknesses. If we are able to meet up the internal challenges of production we will
be unstoppable

7 Title: Estimation of Cost of Quality in an Indian Textile Industry for Reducing Cost of
Non-conformance
Author: ARUP RANJAN MUKHOPADHYAY
SQC &OR Unit, Indian Statistical Institute, Kolkata, India
Source: Vol. 15, No. 2, 229–234
Date: March 2004
Review:

In today’s world which is packed with competition a company has to exhibit certain competitive
advantage to outperform its competitors. This can be in terms of cost cutting which is displayed by Indian
textile industry. Quite naturally, this facilitates survival and further growth of the company.

Costs of non-conformance (CONC) are all the costs incurred because failures occur. Had there been no
failure, there would have been no requirement for appraisal and correcting activities. However,
prevention inevitably involves some costs. These are preventive costs, or the costs of conformance
(COC). This includes all the costs associated with any activity designed to ensure that the right activities
are carried out right first time. Indian textile industry can reduce its cost of non-conformance and
strengthen its competitive position by focusing on customer orientation.

And, of course, reduction of cost of non-conformance is much more preferable to increasing the volume
of sales turnover, especially in a competitive market or a recession which is our present scenario

8 Title: Impact of Global Meltdown on India's Garment Exports

Author: Mr.Montek Singh Ahluwalia
Source: AEPC

Date: NA
Review:

Apparel exports contribute around 8% to India's overall exports and 48% to textile exports. It exports to
many countries but due to global recession, sales are falling and thus, companies are cutting down on
employees. Many are reducing the working hours there by reducing the earnable income by these people.

But even in such times there are countries like Bangladesh which are gradually taking over our share of
business. They can do so because they have many advantages like favourable government policies ,
cheaper power and labour etc. , but if we take proper measures now we can turn the situation around for
our benefit.
10.) Title: The Global Textile and Clothing Industry post the Agreement on Textiles and

Clothing

12 Title: FUNCTIONAL TEXTILES AND APPARELS

Author: M. D. TELI, G. V. N. SHRISH KUMAR

Department of Fibres and Textile Processing Technology
Institute of Chemical Technology
Source: journal of textile association

Date: may- jun 2007

Review:

In fast developing economies like that of India and China, non implantable healthcare and hygiene
products are gaining significant importance because of specificity of their end uses. Today’s customers
are a very conscious about the money they spend. While buying apparels too this sense of theirs is quiet
strong. They want the fabric and the clothes to not just look good or be reasonable but also to provide
certain functions which will make the user of such apparels enjoy some benefits. These are the new age
functional textiles. These have opened new doors for the textile and apparel industry. These applications
are highly crucial as these materials carry high end performance properties. Protective textiles offer
protection from hazardous chemicals, heat, extreme cold, radiation and have special application potential
in today's technologically advanced world. In addition to this, advent of nano-technology has opened
innumerable avenues giving rise to high performance textiles and apparels.. Producing such textiles will
reduce india’s dependence on imports of similar fabrics and products.
13.)
Title: Global Recession Impacts on Fashion Industry: Strategies for Survival
Author: NA

Source: http://www.teonline.com/articles/2009/03/global-recession-impacts-on-fashion-
industry-strategies-for-survival.html
Date: March 20, 2009
Review:

The article talks about the impact of recession on the fashion apparel industry and how its earnings have
reduced due to the recession. The customers are not spending lavishly anymore; they have become very
conscious of the money used by them. They no longer pay just for the garments etc. but for the kind of
services that their suppliers are providing them even at the time like this. Due to controlled spending these
manufacturers get less revenues and thus many are losing their jobs and also there’s a credit crunch in the
market. So many companies are looking for ways to turn the situation around by either merging with
other companies and firms or by asking private financers to help them with their financial issues.

At a time like this the only thing that can save these companies and their brands is getting their customers
committed to their brand and making them loyal to it. It’s all about gaining their trust by providing
consistent and reasonable products to them and to build strong relationships with them.

14.)
Title: Innovations in the Apparel Industry to Keep Up With the Competition

The areas in which this industries is concentrating more are better merchandising ;
better inventory management; consolidating sources and more involvement in
sourcing the country. The only target behind all this is reaching the market in a
better way and that to with a wide range of products. These innovations are what
makes one player different from others so everyone is investing in R&D. Just so the
benefits could be reaped of the new creation developed by them.

15 financial crisis
INDIAN TEXTILE INDUSTRY

INTRODUCTION

The textile industry is the largest industry of modern India. It accounts for over 20 percent of industrial
production and is closely linked with the agricultural and rural economy. It is the single largest employer
in the industrial sector employing about 38 million people. If the employment in allied sectors like
ginning, agriculture, pressing, cotton trade, jute, etc. are added then the total employment is estimated at
93 million. The net foreign exchange earnings in this sector are one of the highest and, together with
carpet and handicrafts, account for over 37 percent of total export earnings at over US $ 10 billion.
Textiles, alone, account for about 25 percent of India’s total forex earnings.

India’s textile industry since its beginning continues to be predominantly cotton based with about 65
percent of fabric consumption in the country being accounted for by cotton. The industry is highly
localized in Ahmedabad and Bombay in the western part of the country though other centers exist
including Kanpur, Calcutta, Indore, Coimbatore, and Sholapur.

The structure of the textile industry is extremely complex with the modern, sophisticated and highly
mechanized mill sector on the one hand and the hand spinning and hand weaving (handloom) sector on
the other. Between the two falls the small-scale power loom sector. The latter two are together known as
the decentralized sector. Over the years, the government has granted a whole range of concessions to the
non-mill sector as a result of which the share of the decentralized sector has increased considerably in the
total production. Of the two sub-sectors of the decentralized sector, the power loom sector has shown the
faster rate of growth. In the production of fabrics the decentralized sector accounts for roughly 94 percent
while the mill sector has a share of only 6 percent.

Being an agro-based industry the production of raw material varies from year to year
depending on weather and rainfall conditions. Accordingly the price fluctuates too.
TEXTILE INDUSTRY BENEFITS OTHER INDUSTRIES TOO

The pursuit of a better fibre and a better fabric is yielding products used in medicine, aeronautics,
astronautics, seawater desalination, and construction of buildings and roads. The new kinds of textiles
possess characteristics that make them useful in numerous formerly unexpected applications. Although
textiles are still the major component of the clothes we wear and of many furnishings in our homes and
offices, they are also used widely in medicine, aeronautics, astronautics, pollution abatement, and
numerous other fields. Innovation in textile technology continues and more unusual products will almost
surely emerge.

MEDICAL

Certain fibres and textile materials are especially suitable for use in building synthetic body parts and
medical scientists are steadily expanding the types of body parts whose function can be mimicked. The
artificial kidney is made from 7,000 hollow fibres, each of which is about the size of a human hair.
Patients whose kidneys no longer function normally must have their blood freed by dialysis of metabolic
wastes and excess water about every three days. This is accomplished by pumping the blood through a
textile, hollow-fibre module while clean-sing solution rinses the blood free of urea. Patients with diabetes
have a tendency to suffer from cholesterol blockage of arteries leading to their feet. If not corrected, poor
circulation can lead to gangrene and loss of limbs. Artificial arteries that look like pencil diameters are
surgically inserted to bypass the blockages, thus restoring circulation and saving limb functions. These
implants require crucial textile technology to prevent clotting and rejection. It is estimated that more than
150,000 people in the United States have now had these artificial arteries for over five years.

SPACE

NASA space suits for launch and for space walks require zero-defect performance. The launch suits are
made from PBI non-flammable high-performance fibres. The space-walk suits have different
requirements. They require air-purifying, cooling, and pressurizing systems. Each suit is tailor-made for a
particular astronaut and costs $1-1.5 million. Since the astronaut is under an oxygen pressure of eight
pounds per square inch in this suit, special flexibility is needed to allow him or her to bend an elbow or
grasp an article. Rocket exhausts and nose-cone covers for space shuttles are made of carbon and other
high-performance fibres. These protect the vehicles from heat from air friction during launch and re-
entry. The flames generated on the launch pad do not ignite the rocket because of the flame-resisting
properties of graphite carbon-fibre-textile exhaust shields. Similarly on re-entry, the white-hot
temperatures from atmospheric friction do not consume the shuttle because high-performance fibre and
ceramic structures provide protection.

AERONAUTICS

Airplane parts, other than body construction, are also made of textiles. All U.S. commercial jets have
brakes made from carbon composites. These are the only materials that can withstand the extreme high
temperatures generated if takeoff is aborted. Stopping a plane weighing many tons in a short distance
generates temperatures high enough to melt metals, making carbon brakes indispensable for heavy jets.
Kevlar non-woven felt liners are now used as fire barriers to cover the urethane foam seats on all aircraft
to prevent the production of highly toxic cyanide gases when such foams burn during airplane accidents.

PURIFICATION OF WATER AND AIR

Whole-body gas suits are required to protect soldiers from the chemicals used in gas warfare today. These
chemicals can kill by absorption into the bloodstream through skin. The suits allow for transport of
perspiration moisture to prevent soldiers from being overcome internally as would occur from a non-
permeable film covering. It is well known to chemists that a cube of activated charcoal powder measuring
one inch on each side has an adsorptive capacity equal to a football field. It was therefore believed that
properly constructed porous carbon fibres could exhibit superior gas-adsorption capability. Drinkable sea
water is now available through properly prepared hollow fibre reverse osmosis modules. Sea water is
forced through these modules under a pressure of 400 pounds per square inch. Pure drinking water passes
through the hollow fibre wall while concentrated salt water exudes out of the end. Concentration of
liquids that normally deteriorate from heating is possible with reverse osmosis fibres and membrane
systems. Many liquids, including orange juice and tomato juice, can be concentrated by pressure without
heat to preserve the thermally unstable flavour ingredients. Most orange-juice concentrate on the market
today is prepared this way. Similarly concentration of gases can be achieved by proper use of membrane
and fibre composition. Gas-separation systems are currently in use at most U.S. petroleum refineries.

CONSTRUCTION MATERIALS .

Super domes and stadiums are being constructed with roofs of silicone-coated fibreglass. This is
particularly important in northern areas where heavy snowfall has caused the collapse of heavy concrete
roofs. At the Hubert Humphrey dome in Minnesota, 800,000 square yards of such material in two layers
allow warm air to be circulated to melt the snow. At an air terminal in Saudi Arabia, a multi-funnel design
allows circulation by convection of the air up through hollow top ports. Many shopping malls are turning
to these flexible composites to allow for more freedom in architectural design, improved aesthetics, better
air circulation, and better light transmission.

Rapid technological advances in the textile industry have opened now opportunities for many technical
disciplines, but have resulted in a shortage of textile chemists, textile engineers, and textile-management
executives. Some U.S. colleges with textile- engineering programs report that they could place nearly
three times as many students in well paying jobs as they are currently graduating. Together with a bright
outlook for further rapid advances and new products with unusual but useful properties, this shows that
textiles remain among the most dynamic contemporary sectors in technology.
BUSINESS ANALYSIS

SWOT Analysis of textile industry

Strengths

♦ Removal of quota restrictions to give a major boost to the exports.

♦ Export target in textiles in 2010 at USD is 50 billion.

♦ Low per capita consumption of textiles in India as the world consumption is 6.8, India only consume
2.8 of it. That’s why there is large scope of manufacturing and exports.

♦ Availability of the cheap labour in India would help the development of the textiles at the lower
cost. Cost competition is not much in India as majority of Indian population is not dependent on the big
brands like Armani, United Colours of Beneton etc, so India itself does not hold much competition with
these brands.

♦ The large cotton production in India would lead to the development of

the textile mills in the better way, as India does not have to import the
raw material from outside.

♦ There are well established production bases for made ups export as
well as for domestic purpose.
Weakness

♦ The most serious problem of the industry is the lack of adequate

processing facilities; there is over-dependence on hand processors and
traditional items.

♦ The Indian textile industry is fragmented. Most of the SMEs are tiny
and cottage type units without sufficient capital back-up.

♦ The government policies in India for the textile industries are

traditional as they are not upgraded like the up gradation of the
policies for the IT industries.

♦ The quality of wider-width fabrics for meeting the export demand is

lacking in many respects, which is acting as a disadvantage to the
growth of the industry.

♦ The technology used in the most of the textile mills is old enough that
they can’t be modified, but there have to be new machineries imported
to give the edge in technological advancements in this sector.

Opportunities

♦ As per available information, the market for processed cotton fabric will increase in the European
and other markets and, therefore, the powerloom industry may benefit and expand substantially. Further
the growth in the export segment will be mainly from cotton made-ups
and garments along with processed fabrics.

♦ Grey fabric export is continuing to grow and will show increasing

trends.

♦ Value added products will have greater demand and, therefore,

processing will play an important role.
♦ India with traditional designs and craftsmanship can command a greater market share for niche
products in made-ups and garments.

♦ Indian companies need to focus on the product development and this could easily be possible as there
is the greater scope in the Indian Market.

♦ As the new generation is keen towards the western culture the training for specially textiles could be
provided to them and they could be encouraged to develop the efficient sector of India.

♦ Increased use of computer aided designing to develop the designing capabilities of the textile. Using
new technologies and softwares ease the use of virtual design on the computer and then choosing from
various alternatives.

Threats

♦ Increased competition in the domestic market yield to the development of the more SMEs which
invest more to survive in the market.

♦ The working area of most of the industries in the textile industries is not hygienic enough to give the
workers more comfortable area to work in. so this condition has to be improved.

♦ Need to revamp consumer consciousness

♦ Chinese goods are cheap as well as the machinery provided by them is also cheap. So the threat
for the export and designing is the Chinese Aggression over the International market.

♦ Continuously quality improvement is needed to make sure that people would rely on Indian goods
not on the foreign goods.

♦ Traditional items like terry towels are manufactured in EOUs all over the country with superior
quality. This has been eroding the traditional markets for powerloom and handloom products forcing
them to go for product diversification.
1 PRODUCT

Embos

Print

Embroidary

Pattern

Uniforms

3 PLACE

Delhi

Mumbai

Ahemdabad

Kolkata

Kanpur

Indore

Bangalore

Surat etc….

4 Promotion

Posters

Sample

Offers

Schemes etc..
Strategies of MSC.

Strategies of other 5 companies

Market opportunities

What changes MSC did