Started by Richard and Maurice McDonald in1937,

Today, serves 70 million people across the globe.

Started up with the famous
15 cent hamburger which
emerged out as the reason
of success for McDonald’s
Now a very popular fast food brand worldwide!!!
To understand McDonald’s as a BRAND

First, We need to define BRAND!!!

A Brand is a promise between
The firm and The customer.

Branding refers to a process of

endowing products and services
with the power of a brand.
Brand equity is the added values
Endowed to product and
Services With consumers.
 Elements in McDonald’s Brand equity

LOGOS
McDonald’s Introduced
“Ronald Donald”
As there official mascot in
1974,Which Is know a worldwide
McDonald’s brand equity.
This McDonald’s commercial released
In India under tagline “Hum hai Different
Different But Together”
McDonald’s Core Brand Values
McDonald’s keep on Innovating its products And services.
Today, McDonald’s is a
Multibillion Brand dealing over
A variety of food products.

And one of the two company’s

Whose market increased during
Recession.

McDonald’s marketing strategy

Helped to increase its market.
RISKS
SUMMARY
 DISCLAIMER

Created by Shikhar Mishra, NIT

Raipur, during marketing internship
Under Prof. Sameer Mathur, IIM Lucknow