INTRODUCTION OF DAIRY INDUSTRY

Industries whereby milk and milk products are handled are known as Dairy Industry.
Dairy Industry includes all the firms dealing with the processing of milk and manufacturing
of milk products and their marketing in industrial scale. Dairy Industry is a very important
and the basic industry for country like India. Nearly 70% of the people in India is based on
agriculture and most of them have cattle's (cows and buffaloes) in their houses. Indian Dairy
Industry is dominated by cooperative sectors for so many years. Indian dairying is emerging
as a sunrise industry. India represents one of the world's largest and fastest growing markets
for milk and milk products. World focus on India for this industry are because of low cost
economy, liberalization process, low inflation rate, inexpensive labor, largest democracy, no
government interference, etc.

On the peasant milk producers of Khaira district, Gujarat the NDDB (National Dairy
Development Board) was set up under the chairmanship of Dr. Verghese Kuriene in 1970
under the programmed, the Anand Dairy of Khaira was developed first. Khaira is one of the
India's flushest milk tracts and is distinguished by a famous dairy procurement, processing
and marketing co-operative established at Anand in 1946.

India has a long tradition of keeping milk animals as a part of the farming household.
Animals are cared for highly rated milk and milk products are also greatly valued in the
society as a source of good nutrition. Cow is considered to be a sacred animal since time
immemorial. Milk is used in most of the rituals. Milk production and consumption is always
been a part of Indian culture.

Milk is complete a food. Though widely used per capita milk consumption in India was much
less than the developed countries the dairymen were also not developed on commercial lines.
In 1965, in order to support the farm economy by developing dairy sector on the request by
peasant milk producers of Khaira district, Gujarat the NDDB (National Dairy Development
Board) was set up under the chairmanship of Dr. Verghese Kuriene.
 1.1 INTRODUCTION OF AMUL DAIRY

Amul is nothing but an experiment. The Kaira District Co-operative Milk Producers union
selected the board name ‘AMUL’ for its product range in 1995.

Amul means ‘priceless’ in Sanskrit. The brand name ‘AMUL’ is from the Sanskrit
‘AMULYA’ was suggested by the quality control ‘priceless’ are found in several Indian
languages.

Amul is situated at Anand in Gujarat. The chairman of Amul Dairy is Shri Ratan Singh A
Rathod. Also there are many partners in the organization. It is a large -scale unit, so it
requires a large number of employees. It has a co-operative society. It is also an association of
personnel who joins together in a solvantary basis for further increase of their common
economic interests.

Amul is an experiment, successful run since last 56 years with the objective of up liftment of
rural economy.

Amul word is derived from the Sanskrit word ‘AMULYA’ which means priceless. In other
words precious or which is price is not evaluated.
Amul is a co-operative unit established on 14th December 1946 at Anand. The union was
established under ‘Kaira District Milk Product Limited’.
 1.2 COMPANY PROFILE

NAME OF THE COMPANY:-

Amul Dairy Industry

Marketed By:
GCCMMF Ltd.
Anand – 388001
Gujarat.

REGISTERED OFFICE:-
Amul Dairy IndustrY
Anand – 388001
Gujarat.
PHONE NO. :- (079)6587373
FAX NO. :- (079) 6580950

FACTORY:-
Banashkatha district
Co-operative milk producer union ltd.
Palanpur – 385001

Form of the Organisation:

Co-operative society.

DATE OF ESTABLISHMENT:-
1973

Executive President:
S.K. Bansal

BANKRES:-
HDFC & UTI
 1.3 GROWTH & DEVELOPMENT OF AMUL

In beginning there were just a few farmers supplying about 250 litters of milk a day. Soon the
number increased to 400 farmers and quantity of milk handled rise to 5000 litters a day.

The capacity was raised to 350000 liters a day in 1974. The same year the Kaira union set up
a plant to produce high protein weaving food, chocolate & malted food at Mogar about 8 km,
south of Anand.

ORGANIZATION STRUCTURE
Organization Structure is divided into two parts:
1. External Organization Structure
2. Internal Organization Structure

1. EXTERNAL ORGANIZATION STRUCTURE:

External Organization Structure is the organization structure which affects the
organization from the out side.
State Level Marketing Federation

District Milk Product Union Ltd.

Village Milk Product Union Ltd.

Villagers

2.INTERNAL ORGANIZATION STRUCTURE

 Internal Organization Structure is the organization structure which affects the
organization from the inside.
Chairman

Managing Director

General Manager

Ass. General Manager

Finance Production Marketing Sales & Purchase Personnel

Dept. Dept. Dept. Dept. Dept.

Senior Senior Senior Senior Senior

Manager Manager Manager Manager Manager

Finance Production Marketing Sales Personnel

Manager Manager Manager Manager Manager

A/C.tant Office Marketing Office P.R.F.

Executive

Officers Supervisor F.S.R. Salesmen Executive

Staff

1.4 MISSION & VISION OF THE COMPANY

 MISSION:

AMUL is a development-oriented and environmentally aware business enterprise

grounded on a healthy economic foundation and which focuses on the development,

manufacture and marketing of high-tech and high-quality products.

VISION:
The vision of the company is to cover the maximum country of the world globally

for our products through leveraging costs, improved quality & strategic ways of

action.

1.5 MARKET SIZE AND GROWTH

 Market size for milk is estimated to be 36mn MT valued at Rs.470billion. The market
is currently growing at round 4% p.a. in volume terms. The milk surplus states in India are
U.P., Punjab, Haryana, Rajasthan, Gujarat, Maharashtra, A.P., Karnataka, and Tamil Nadu.
The manufacturing of milk products is concentrating Tamil Nadu d in these milk surplus
states. The top 6 states are U.P, Punjab, Rajasthan, Gujarat, Tamil Nadu, and A.P together
account for 58% of national production.

MAJOR PLAYERS

The packaged milk segment is dominated by the dairy cooperatives. GCMMF is the
largest player. All other local dairy cooperatives have their local brands. e.g. Warana in
Maharashtra, Saras in Rajasthan, Vijaya in A.P etc. other private players include J K Dairy,
Heritage Foods, Indian Dairy etc.

OTHER VARIOUS BRANCHES:

(1) The “Amul Dairy” Dist. Co-operative milk producer’s union Ltd. (A’bad)

(2) The Mehsana Dist. Co-operative milk producer’s union Ltd. (Mehsana)

(3) The sabarkantha Dist. Co-operative milk producer’s union Ltd. (Himmatnagar)

(4) The Banaskantha Dist. Co-operative milk producer’s union Ltd.

(5) The Surat Dist. Co-operative milk producer’s union Ltd. (Surat)

(6) The Panchmahal Dist. Co-operative milk producer’s union Ltd. (Panchmahal)

(7) The Rajkot Dist. Co-operative milk producer’s union Ltd.

(8) The Bharuch Dist. Co-operative milk producer’s union Ltd. (Bharuch)

(9) The Gandhinagar Dist. Co-operative milk producer’s union Ltd. (G-nagar)

(10) The Adipur Dist. Co-operative milk producer’s union Ltd. (Adipur)

2.1 SOURCES OF RAW MATERIAL

The one and only raw materials on which the dairy plant function is milk. And as Gujarat has
abundant livestock especially cows & Buffalos, availability of the raw material.

Lower level or primary level milk producer’s co-operative make a collection of milk from
members producers. members producers are the farmers owing cows or buffalos. They bring
milk to primary level societies. The picture on the next page shows the collection of milk
through member producers standing in queue. An account of every member producer is
maintained which contains the details regarding the fat content, quality and quantity of goods
time of collection& the payment due or outstanding.

This milk is proportionally distributed and brought to various milk processing plant
GCMMF is also the same.

2.2 PRODUCTION PROCESS

The core of production system is its conversion subsystem where in workers materials are to
covert inputs in to products and services. This production department is at heart of the firm’s
workers and capital assets are engaged and it is able to produce low cost products and
superior quality in timely manners.

Thus there arises enormous need of giving rise to this department as whole and function as an
individual with strong concrete base being foundation pillars of a manufacturing organization
if the intention is to succeed nationally and internationally.

2.3 MILK PROCESSING CHART

 Collection of Raw-Milk
Electronic Milk Test

Methyline Blue Reduction Test

Purchasing And Standardizing Process

Separation Process

Quality Check

Packaging Process

Cold Storage

MILK
The milk being perishable items has to be taken good care of as a slight mistake in

the process can turn milk sour and unfit for consumption so in order to increase the

life of perishable items like milk. The production process of milk has the following

steps.

COLLECTION OF RAW-MILK
The dairy collected the raw-milk from the surrounding villages. Many villages near

the anand. SO dairy collected the milk on time and they have on required more milk.

CHILLING
Here the milk taken out of the tankers if brought by pipes.While cool the milk to

prevent it from getting sour as the milk is perishable items. It has to be taken

special care.

STORAGE
  Pasteurized, standardized milk cream are stored in insulated tank.

 There are 12 standing tanks are used for filling of milk capacity

10 lakhs liters.

 For filling of cream & standing tank are situated capacities.

 Standardized milk is used for making milk powder & bages for

filling of milk.

PASTEURISATION

Heat is milk up to 80’c & after immediate cool it because of this it became

microbes free. Do this process twice. After words cream is removed from it & stores

it.

PACKING
 In this section the milk pouch of 500 milliliters are filled.

 Each machine can fill 60 pouches per minute.

 The arrange pouches are placed in the cold storage.

 The pouches in the cold storage are sending to district head

quarters & to Ahmedabad for sale for morning & evening. Canes are washed with

cane washer.

AMUL FRESH MILK

 Composition

Variety Fat(%) SNF(%)

AMUL GOLD 6 9

(Whole milk )
AMUL SHAKTI 4.5 8.5

(Standardised

milk)
AMUL TAAZA 3 8.5

(Toned milk )
AMUL LITE 1.5 8.5

(Double toned

milk)

Special Features:

Amul Milk is the most hygienic liquid milk available in the market. It is

pasteurized.

PRODUCT SPECIFICATION:

Amul milk meets the PFA standerds for the respectives type of milk.

AMUL GOLD MILK

AMUL GOLD is long life standardized milk. It is fresh and only fresh milk,

which has been processed with a technology called UHT ( Ultra High

Temperature ) ,hence also known as UHT milk. The aseptic packaging system

protects the product from air and light and guarantees long life of 180 days

without refrigeration.

AMUL GOLD contains 4.5% fat and 8.5% SNF minimum and is ideal for

making sweet dishes and for setting curds. It also ideal for drinking straight

from the pack for kids. It is available in 1 liter and 500ml packs.

NUTRAMUL POWDER

Nutramul malted milk powder is made from malt extract ,milk solid, sugar ,

cocoa powder , sodium bicarbonate and added flavor.

COMPOSITION

Milk fat 6.5%, Carbohydrate 70%, Moisture 2%, Protein 11.5%.

FEATURES

Amul Nutramul has the hughest protein content among all the brown leverages

powders sold in india and is the only one in india with BIS certification.

AMUL SKIMMED MILK POWDER

COMPOSITION

Milk fat 1% , Milk protein 35% , Carbohydrates 51% , Minerals 7%, Moisture

3.5%.

CALORIFIC VALUE

350 kcal / 100gm

SPECIAL FEATURES

The product is readily soluble in lukewarm water, it is especially useful for

use by people on low calories and high protein.

PRODUCT SPECIFICATION

Meets ADPI extra grade and BIS extra grade IS :13334 (Part-2) :1992

specification.

AMUL MASTI SPICED BUTTERMILK

Amul introduces the Best Thirst Quenching Drink which is Free of Colour, Preservatives,

Acids and Sucrose Sugar (unlike Cola drinks)

Product Details:

 Product - Amul Masti Spiced Buttermilk

 Pack - 200ml Tetra, 500ml Tetra, 1 ltr Tetra

 MRP - Rs. 8, Rs. 15, Rs. 30 respectively

Ingredients -

Salt, Spices and Condiments, Contains permitted stabilizer

Most importantly,

 Unlike carbonated soft drinks, Amul Masti Spiced Buttermilk is 100% Natural and

Sucrose Free without any color or preservative added.

 It is a low fat product with lower sodium salt content.

 It contains protein with almost 50% lower calorie than soft drinks.

 The spices and condiments added to the product enhance its taste and flavour.

MASTI DAHI
AMUL MASTI DAHI is made from Pasteurized Toned Milk

Composition:

 Fat 3.5%

 SNF 8.5%

Special Features:

Only Packed curd available in market, made in the hygienic way in modern processing plant.

Made with special culture to give a smooth, mild acidic taste and pleasant flavour

consistently.

2.4 RESEARCH & DEVELOPMENT

This department is very important for any company. It helps not only in meeting the

set standards of the product but also to meet the changing requirement of the society

by continuously improvement of the quality of and producing new and better product.

Constant quality improvement is the key to keep pace with changing world. It plays

vital role in the acceptance of the product is the market. The key to excel by

continuous R & D demands special attention and can be done by many way.

2.5 QUALITY AND QUANTITY

The main aim of every company is to produce good Quality products. Every customer

purchases only those good, which are good in quality and quantity. The AMUL

produce good quality and good amount of quantity, which is affortable for the all type

of customers than any other company’s product.

3.1 MARKETING ASPECTS OF DAIRY

INDUSTRY
 India’s diary market is multi-layered, shaped like as pyramid with the base made up of vast
market for low cost milk. The narrow tip at the top is a small but affluent market for western
type milk products. Presently, its milk distribution network serves hardly 778 out of 3700
cities and towns, dispensing hygienically segment would double in the next five years.

Marketing Chart

STATE LEVEL MARKETING FEDERATION

MILK&MILK Revenue from Sales

District Milk Products Union Ltd

Input like seeds, cattle

Raw Material food,
education

Village Milk Co-operative Society

Village 1
Members: 12 district cooperative milk producers'
Union
No. of Producer Members: 2.28 million

No. of Village Societies: 11,132

Total Milk handling capacity: 6.7 million litres per day

Milk collection (Total – 2002-03): 1.86 billion litres

Milk collection (Daily Average 2002- 5.08 million litres

03):
Milk Drying Capacity: 510 metric Tons per day

Cattlefeed manufacturing Capacity: 1450 Mts per day

SLOGAN
“Amul The Taste Of India”

“Utterly, Amul Delicious”

“Real Milk Real Ice-cream”

PLACE
Retailers often cite three critical factors in retailing success. Location, location and location?
A retailers locations is key to its ability to attract customer. The cost of building on leasing
facilities have a major impact on the retailers’ profits. Thus, building on leasing facilities
have a major impact on retailers profit. Small retailers may have to settle for whatever
location they can finally afford. Long retailers usually employ specialists who select location
using advanced method.

PROMOTION
Sales Promotion is a key ingredient in marketing campaigns. Where advertising offers a
reason to buy, sales promotion offers an incentive to buy.

ADVERTISING
GCMMF success lies in its excellence advertisements in the market. In the beginning
GCMMF was nothing that much important on advertisement. But after some time it
understand that if it was to enter in the Indian market, it would have to advertisement its
product largely in the market so it stated advertisements its products in different media.

3.4 DISTRIBUTION CHANNEL

Distribution channels are sets of interdependent organizations involved in the process of
making a product or service available for use or consumption.So Amul dairy industry has two
level distribution channel in which there are a wholesaler, retailer to final customer.

DISTRIBUTION CHART

Products

Agents

Wholesaler

Retailer

Consumer

3.5 COMPETITORS
 Gandhinager Union’s Madhur dairy

 Ahmedabad Union’s Uttam dairy

 Rajkot Union’s Gopal dairy

 Bharuch Union’s Dudhdhara dairy

 Panchmahal Union’s Panchamrut dairy

 Valsad Union’s Vasudhara dairy

4.1 FINANCE DEPARTMENT

 Financial management is that managerial activity which is concerned with the
planning and controlling of the firm’s financial resources. Finance is nothing to other but the
money. Money is necessary input for economic activities. In the other wards “Finance is the
common denominator the vast range of corporate objectives. The major part of any corporate
plant must be expressed in financial term”.

This unit is co-operative, so the finance is raised from members by a way to share capital. In
this share capital is limited. This unit has invested so many rupees in the structure of
organization. Finance for this unit based on share capital they are given 15% dividend to the
share holders. Amul has a long term finance project.

NAME OF BANKERS

 The Kaira district

 State Bank of India

 State Bank of Saurashtra

 UTI Bank Ltd

 Corporation Bank
 4.2 HIGHLIGHTS OF TRADING AND P & L
ACCOUNT

PARTICULARS 2001-2002 2000-2001

Purchases 2863073762 3127610687

Sales 4687806783 5091812736

Processing expenses 12473006 17433143

Packing expenses 267523189 337660231

Power & Fuel expenses 233990391 295347066

Salary & wages 132527532 127628470

Repair & maintenance 33726844 37935798

Raw material consumption 800117555 873255754

Marketing expenses 2596396 3195280

Miscellaneous expenses 2223598 2688325

INTERPRETATION:

The proportion of the capital is reduced. Because of increasing the loan. So that the
company is to pay higher interest rate. The debt of the company is increased. The reserve &
surplus of the company is reducing. The proportion of the liability of the company is reducing
from 34.04 to 21.25. The company has efficiently used fix assets to augment sales. Half of
the capital is invested in fix assets. The proportion of the inventory is moderate. The recovery
of the bill receivable is fast. Company is trying to reduce the fix cost.
4.3 SALES TURNOVER OF THE AMULS

Sales Turnover Rs. (Million) Us $ (Million)

1994-95 11140.00 355.00
1995-96 13790.00 400.00
1996-97 15540.00 450.00
1997-98 18840.00 455.00
1998-99 22192.00 493.00
1999-00 22185.00 493.00
2000-01 22588.00 500.00
2001-02 23365.00 500.00
 4.4 BALANCE SHEET
1-3-2007 Liabilities Rs. 31-3-2008
Authorized Share Capital
2500000 shares of Rs100 each 25,00,00,000
25,00,00,000
18,26,51,000 Shares Capital (Fully Paid up) 18,29,43,200
Reserve Fund
9,64,00,581 Reserve Fund (As per sch A) 10,52,46,176
4,88,67,157 Other Funds (As per sch A) 5,77,78,675
10,26,91,984 NDDB Grand 10,26,91,928
24,79,59,722 26,57,16,835
Loans
Secured
15,06,07,532 Bank of Baroda Cash Credit 41,18,86,167
(Hypothecation Against Bock Debt)
28,29,59,657 Bank of India Cash Credit 35,62,73,083
------ HDFC Bank Cash Credit 46,59,98,907
(Hypothecation against stock)
22,77,00,000 State Bank of India term loan
(Hypothecation against stock)
Unsecured
13,65,16,100 Convertible Debentures 13,65,16,100
----- Debenture Redemption Premium 1,02,38,708
20,00,00,000 Bank Short Term Loan 50,00,00,000
99,77,83,289 2,13,42,70,965
Current Liabilities & Provisions
34,05,19,961 Deposits 31,46,12,337
5,367 Unpaid Dividend 5,634
85,83,34,868 Due to Milk Societies 1,22,34,74,127
6,73,28,255 Outstanding Against Exp. 7,20,32,031
7,27,18,308 Outstanding Against purchases 11,29,72,951
67,96,34,284 Miscellaneous Debts 7,75,58,291
5,01,62,554 Provision for I.T 5,01,62,554
2,06,87,03,597 1,85,08,17,925

3,53,82,381 Profit & Loss A/C 3,73,30,960

3,53,24,79,989 Total….. 4,47,10,79,885

31-03-06 Rs Assets Rs. 31-03-07 Rs

Fixed Assets
1,24,89,01,147 Gross Block As Per (Sch B) 1,82,65,92,907
88,28,31,404 Less: Depreciation fund (Sch B) 99,46,35,215
 36,60,69,743 Net Block 83,19,57,692
37,48,05,913 Plant & Machinery Development 96,95,503
(WIP)
1,41,98,215 Pre Operative Exp. -----
Investment (at face value)
7,70,33,920 Investment in Shares 7,70,26,920
16,000 National Saving certificate 16,000
7,70,49,920 7,70,42,920
Stock
1,05,12,98,582 Finish Goods 76,21,83,626
16,10,73,409 Semi Finish Goods 11,81,43,040
3,33,92,648 Milk Stock 4,90,43,885
11,41,75,093 Store Stock 11,59,80,241
5,89,80,738 Raw Material stock 8,46,75,742
1,41,89,20,470 1,13,00,26,534
Sundry Debtors
24,43,324 Amount Receivable of more than 6th 2,26,59,871
month
57,71,10,934 Other Debtors 60,58,26,739
57,95,54,258 62,84,86,610
Loan Advance
80,91,437 Deposits 1,04,19,263
6,58,918 Due from Societies 4,53,583
4,01,54,772 Advances 6,15,29,293
1,14,24,431 Sundry Debtors 2,45,47,578
12,79,48,609 Advances I.T. 18,13,47,058
18,82,78,167 27,82,96,775
Cash & Bank Balance
71,087 Cash on Hand & Equivalent Cash 2,22,318
Schedules Bank Balance
1,76,75,194 Current Account 50,84,889
48,97,48,118 Bank Deposits 1,50,76,39,177
Co-operative Bank Balance
61,08,904 Current Account 26,27,467
51,36,03,303 1,51,55,73,851
3,53,24,79,989 Total….. 4,47,10,79,885
 5.1 INTRODUCTION
The success to any industrial unit, depend upon their effective personnel department.
Personnel department is basically commercial with human resource of an enterprise and it
also continue procurement, development, non monetary comparison, integration and
maintenance of the personnel purpose of contribution towards the accomplishment of the
organization’s major goal and objectives. Personnel management in opinion of many author
is true management. So sometimes it’s told that management means to manage human
behavior. Personnel management is that phase of management which deals with the effective
control of use of manpower as distinguished from other source of power.
 5.2 RECRUITMENT
Amul’s recruitment and selection process is very systematic and comprehensive. All
division head in inform about their manpower requirements. According to the requirement of
the personnel division they get require employees by resources like postal services
employment exchange education institution and advertisement.

SOURCE OF RECRUITMENT
1. By giving advertisement in news papers
2. Private Employment Agency
3. Government Employment Exchange
4. School, Colleges, Universities and Professional Institutes
5. Recommendation of present Employee
6. Recruitment as Temporary Workers
 5.3 SELECTION

In Amul rating are noted for general knowledge experience knowledge that particular field
etc. from these forms then highest marks are selected and send for medical examination. The
applicant which are physically fit are sent appointment letter which contains some terms and
conditions of the candidate. The candidate will have to sign to this letter that he is ready to
strictly obey these terms and conditions. Higher level is to be directly recruited and selected
by the committee. The employee has to inform the date of joining the organization on such
date specific period of training is adjusted.

5.4TRAINING & DEVELOPMENT

There are two type of training methods:

 On the job Training Methods:

1. On Specific job
- Experience
- Coaching
- Understood
2. Position Rotation
3. Special Projects
4. Selective Reading
5. Apprenticeship
 Off the job Training Methods
1. Special course and lecture
2. Conference
3. Case Studies
4. Role playing method
5. Management Games

5.5 PROMOTION & TRANSFER POLICY

Promotion

A promote on the transfer of an employee do a job. which play more money are one that
carries some preferred status. In Amul mainly two promotions policy are taken.
1. Automatic promotion
2. Merit cum seniority

Transfer
Transfer is the pre-relative right of the mgt. Transfer is done if it is necessary for the
organization. Transfer is generally affected to build up a more satisfactory work team & to
achievement some purpose. In Amul for transfer take place in flash season. Transfers are also
to adjust the work forces of one plant with the another.

5.6 WAGE & SALARY ADMINISTRATION

Attendance is considered to be one of the major & important factor responsible for the Wage
& Salary Administration. Common method is followed for the Wage & Salary Administration
the present catalogue record received from the time keeping office. The present record is
maintained to each employee in the register, which is known as master roll.

The wages are paid in cash & also credited in corporate salary a/c. Employee wages are
deducted according to grades of workers. Amul has A, B, C, D, E, F grade of workers.

5.7 JOB DESCRIPTION

In Amul those who are at senior Level make job description regarding managerial position.
These are some limitation regarding job description in future one may say that, I have to done
what is mention in job description to avoid this problems. They are not providing job
description to all except managerial levels.
As well as job description is helpful because one is clear about their work. No problem arise
in future.

5.8 SOCIAL & WELFARE ACTIVITIES

Every units success depends upon the regulatory and sincerity of the employees. The
GCMMF is already regular in paying amount of salaries to employee’s satisfactorily for their
contribution in unit. The GCMMF has taken many efforts in the welfare activities provided to
their staff and employees are as mentions.
 Hospital Facility
 Canteen Facility
  Uniform Facility
 Leave Facility
 Loan Facility
 Accident Benefits Scheme
 Quarter Facility
 Bonus
 Transportation
 Rest Intervals
 Cleaning, Washing, Sweeping

5.9 TOTAL EMPLOYEES AND TIME KEEPING

SYSTEM
Total Employee:
The success of the Amul depends upon their excellent team spirit and confidence of people in
the personnel dept. The total employee of GCMMF is 750.
Working Hours
In Amul dairy there are three shifts in one day. All the shifts have eight hours. So the work of
this union of the milk product is continuously and never stops. Therefore the union has
produced maximum stock of these products. The timing of three shifts and office time are as
follows:
1st Shift : 8:00a.m. To 4:00 p.m.
2nd Shift : 4:00p.m. To 12:00 mid night
3rd Shift : 12:00 mid night to 8:00 a.m.
GCMMF office Time :
8:00a.m. To
5:00 p.m.
 CONCLUSION

After studying the detail of Promact Plastic Ltd and Amul Dairy. I reached at conclusion
that PPL and Amul Dairy have archived its entire desire goal with its hard work and unique
idea. PPL and Amul Dairy, having a good manpower and provides good facilities to their
employees. As we see that demand of the product of Promact Plastic Ltd. Is more than it's
supply. And same way the Amul Dairy is well known with its products. So we can say that
company is growing gradually, this company adopts more and more new technology as per
the time and demand of the product so it is a useful to nation to increase income. Marketing
of GCMMF made it so popular. Under the guidance of Dr. Vergees Kurein Mother Dairy is
growing day by day. They are also trying to improve the quality of products so we can say
that in small fort Promact Plastic Ltd. Can get biggest advantages. Hope and wise that the
success story of AMUL going forever and other industries should take inspiration from this
successfully story.

I will be vary hopeful the success of Promact Plastic Ltd, and all it's subsidiary company my
best wishes in all ways in all ways with "PROMACT PLASTIC LTD. In present Amul is
become popular as The Taste of India. 50 years is a very big time for any brand to establish
itself successfully in the market. This gives us golden opportunity to know all functional area
of amul. We know about the products of GCMMF, their quality, packaging and price.

We are sure and confident that successor capable and innovative my best wishes for future
success of both the industry are an important part of our visit.

BIBLIOGRAPHY

 WWW.PROMACTPLASTIC.COM

 WWW.GOOGLE.COM

 WWW.MONEYCONTROL.COM

 WWW.SATYAM.IN

 WWW.GCCMF.COM

REFERENCE BOOK:
 Growth &structure of Industries – F. A. Saiyed

 Principles of Management – B. S. Shah