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EPISODE 1

Fashion Ins

 FlashDance/Off Shoulders
 Flair sleeves
 Flair pants
 Tassal earrings
 Tinted brows
 Backpacks
 Red Bags
 Colours
Louis Vuitton LV, is a fashion house and luxury retail company founded in 1854 by Louis
Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks
and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and
books. Louis Vuitton is one of the world's leading international fashion houses; it sells its
products through standalone boutiques, lease departments in high-end department stores, and
through the e-commerce section of its website.[5][6] For six consecutive years (2006–2012), Louis
Vuitton was named the world's most valuable luxury brand. The company operates in 50
countries with more than 460 stores worldwide.[9]
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris,
France.[10] Louis Vuitton had observed that the HJ Cave Osilite[11] trunk could be easily stacked
and in 1858, Vuitton introduced his flat-bottom trunks with trianon canvas, making them
lightweight and airtight.[10] Before the introduction of Vuitton's trunks, rounded-top trunks were
used, generally to promote water run off, and thus could not be stacked. It was Vuitton's gray
Trianon canvas flat trunk that allowed the ability to stack with ease for voyages. Many other
luggagemakers imitated LV's style and design.[6]
The company participated in the 1867 Universal Exhibition in Paris.[10] To protect against the
duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design
in 1876.[6] By 1885, the company opened its first store in London on Oxford Street.[10]Soon there
after, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas
pattern, which bore a logo that reads "marque L. Vuitton déposée", which translates into "L.
Vuitton registered trademark". In 1892, Louis Vuitton died, and the company's management
passed to his son.[6][10]

During this period, Louis Vuitton began to incorporate leather into most of its products, which
ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the
company revamped its signature Monogram Canvas in 1959[10] to make it more supple, allowing it
to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned
as a greater issue to continue on into the 21st century.[6] In 1966, the Papillon was launched (a
cylindrical bag that is still popular today). By 1977 with annual revenue up to
70 million Francs ($14.27 million US$).[15] A year later, the label opened its first stores in Japan: in
Tokyo and Osaka. In 1983, the company joined with America's Cup to form the Louis Vuitton
Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton
later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983
and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was
introduced.[10]
1987 saw the creation of LVMH.[10] Moët et Chandon and Hennessy, leading manufacturers of
champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods
conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By
1989, Louis Vuitton came to operate 130 stores worldwide.[10] Entering the 1990s, Yves Carcelle
was named president of LV, and in 1992, his brand opened its first Chinese location at the
Palace Hotel in Beijing. Further products became introduced such as the Taiga leather line in
1993, and the literature collection of Voyager Avec... in 1994. In 1996, the celebration of the
Centennial of the Monogram Canvas was held in seven cities worldwide.[10]
In 1997, Louis Vuitton made Marc Jacobs its Artistic Director.[16] In March of the following year, he
designed and introduced the company's first "prêt-à-porter" line of clothing for men and women.
Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and
the Louis Vuitton City Guide.[10]
The last events in the 20th century were the release of the mini monogram line in 1999, the
opening of the first store in Africa in Marrakech, Morocco in 2000, and finally the auction at the
International Film Festival in Venice, Italy, where the vanity case "amfAR" designed by Sharon
Stone was sold with the proceeds going to The Foundation for AIDS Research (also in 2000).[10]

Louis Vuitton VIP room in Vienna for ordering custom designed goods.

By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of
Vuitton bags[10] that featured graffiti written over the monogram pattern. The graffiti read Louis
Vuitton and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces,
which featured the graffiti without the Monogram Canvas background, were only available on
Louis Vuitton's V.I.P. customer list. Jacobs also created the charm bracelet, the first ever piece of
jewelry from LV, within the same year.[10]
In 2002, the Tambour watch collection was introduced.[10] During this year, the LV building in
Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas
windows scenography. In 2003, Takashi Murakami,[10] in collaboration with Marc Jacobs,
masterminded the new Monogram Multicolore canvas range of handbags and accessories. This
range included the monograms of the standard Monogram Canvas, but in 33 different colors on
either a white or black background. (The classic canvas features gold monograms on a brown
background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces
in the middle of pink and yellow flowers were sporadically placed atop the Monogram Canvas.
This pattern appeared on a limited number of pieces.

Louis Vuitton on Briggate, Leeds.

In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in
New York City (on Fifth Avenue), São Paulo, Mexico City, Cancun and Johannesburg. It also
opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-
Élysées store in Paris designed by the American Architect Eric Carlson, and released the
Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th
floor.[10] In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the
classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in
2008, Pharrell Williams co-designed a series of jewelry ("Blason") and glasses for Louis
Vuitton.[17]
In 2010, Louis Vuitton opened what it described as their most luxurious store in London.[18]
In early 2011, Louis Vuitton hired Kim Jones as its "Men Ready-to-Wear Studio and Style
Director". He became the lead designer of menswear while working under the company-wide
artistic directorship of Marc Jacobs.[19]
On 17 September 2011, Louis Vuitton opened its first Island Maison (island mansion) in
Singapore, the first 'maison' to be opened in South-east Asia.

2012 to present[edit]
As of September 2013, the company hired Darren Spaziani to lead its accessory collection.[20]
On 4 November 2013, the company confirmed that Nicolas Ghesquière had been hired to
replace Marc Jacobs as artistic director of women's collections. Ghesquière's first line for the
company was shown in Paris in March 2014.[21]
On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis
Vuitton under Frédéric Winckler, who is Vuitton's communications and events director.[22]
On March 17, 2017, Louis Vuitton opened its second store in the Philippines in the Solaire Resort
and Casino.
EPISODE 2
Coco Chanel
From modest beginnings to international acclaim as one of the most iconic and visionary fashion
designers of all time, Coco Chanel’s rags-to-riches story is one of intrigue, power and steely
determination. Renowned for her quilted handbag, androgynous suit, Chanel N°5 fragrance, and
of course, the little black dress.
N 5 – poor people like me can just smell it at the pharmacy or Myers
Gabrielle was just 12 when she lost her mother and was then abandoned by her father. She
ended up in an orphanage.
It wasn’t until Chanel turned 18 that the name she is most famous for came to be. Following her
time at the convent she easily found work as a seamstress, fixing breeches for cavalry officers at
a local tailor’s. Outgoing and charming, she befriended the officers and together they frequented
a local pavillion, ‘La Rotonde’, in Moulins Park, attending decadent cabarets and concerts.
Chanel soon secured a regular spot on stage, and though she only sang two songs, ‘Ko Ko Ri
Ko’ and ‘Qui qu'a vu Coco’, she was a huge hit. 1909In typical Coco fashion, she turned a
difficult situation to her advantage, with both men eventually agreeing to fund her new business
venture. Chanel’s empire had begun.

Chanel’s keen eye for simplistic elegance soon brought her recognition from the rich
and famous, with trendsetting French actress Gabrielle Dorziat wearing her designs
and causing a sensation amongst Paris’ elite. Her reputation grew and sales
blossomed, and the ever-ambitious Chanel saw this as the perfect opportunity to
grow her business; this time, into womenswear.

An innovative fabric and thrifty business prowess saw Coco’s fashion flourish. Jersey, a stretchy
knit fabric, which was then most commonly used for men’s underwear, was adopted by Chanel
for its elegant drape and comfortable feel, whilst its low cost was an added bonus. Against the
standard decorative Edwardian wardrobe, the casual designs seen in Chanel’s boutique were
new and exciting for a generation of women raised in restrictive corsets, and genuinely
revolutionised the way women lived their lives. Chanel herself became the epitome of what
women strove to be: independent, dynamic, slim and sporty. Her cropped hair and boyish figure
became the ideal for young women, and her collection, featuring clean lines, simple silhouettes,
and classic shades of black, white and beiges, were instant wardrobe staples.

Chanel loved adding masculine elements to her feminine designs because, she said,
it empowered women. In 1916 she created what she described as the “fashion
statement of the century”, and what went on to become one of the most iconic pieces
in the Chanel dynasty. She fused tweed (associated with hunting and masculine
sports) with a well-fitted skirt and boxy collar-less jacket. The result? The timeless
Chanel suit, endorsed by Vogue, and immortalised forever in 1963 when Jackie
Kennedy wore it the day her husband, US president John F Kennedy, was killed by
her side.

1921CHANEL N°5
By 1921, Coco had a series of successful boutiques in Paris, Deauville and Biarritz; she owned
a villa in the south of France and drove a dashing blue Rolls Royce. It was while holidaying in
the Cote d’Azur with one of her many lovers – this time, Russian Grand Duke Dmitri Pavlovich
– that she met the sophisticated and well-read ‘nose’ Ernest Beaux, former perfumer to the
Tsars. Together, they launched the world’s first ‘abstract’ scent (meaning it’s impossible to
summarise in one note) that was named after the fifth sample Beaux presented to her, and
which she knew would be timeless because “a number needs no translation”. Three decades
later, Marilyn Monroe famously claimed that the only thing she wore to bed was, “five drops of
Chanel N°5”, whilst almost a century on, Chanel N°5 is still the most iconic perfume of all time.
Endorsed by a plethora of stars including Nicole Kidman, Catherine Deneuve and Gisele
Bündchen, a bottle of Chanel N°5 is sold every 55 seconds.

In 1926, Coco Chanel recreated the little black dress as we know it today when she designed a
simple, short black dress that was published in Vogue. Prior to the 1920s, black was strictly
reserved for times of mourning. The fashion bible described the dress as “Chanel’s Ford” after
the Model T, because like Henry Ford’s popular car of that time, Chanel’s LBD was accessible to
women of all social classes. Vogue described it as “the frock that all the world will wear” and boy,
were they right.
Despite her success (Greta Garbo and Marlene Dietrich were both private clients), Chanel’s
penchant for the elegant and understated meant she never really understood Hollywood and
decided to leave, declaring it “vulgar and infantile” and “the capital of bad taste”.

1939 WORLD WAR II

When France fell to Nazi Germany, Chanel shut up shop, as in her own words, “war
is no time for fashion”. She took a new lover in the form of Baron Hans Gunther von
Dincklage, a senior officer in the German Military Intelligence, and during this time
she became entangled with the German authorities, even running a mission to
Madrid for them. As a collaborator, she was the only French occupant allowed to
keep her apartment at the Ritz.

1926
It was said that women used to wear black dresses while
mourning...until the age of Coco Chanel, that is. She didn't create the
concept, but it wasn't until Vogue published a sketch of the
visionary's simple-yet-elegant design that it became popular.
Throughout her life, Coco always strived to design pieces that freed women from convention,
both in style and in life, and the bag that she launched in 1955 was no exception. Featuring a
hand-stitched quilted leather exterior and a burgundy interior lining, the revolutionary feature of
the original 2.55 Chanel bag was its lengthy gold chain, which allowed women to wear it over the
shoulder, freeing their two hands. The classic bag has remained one of the most popular Chanel
products of all time; seen over the shoulders of the most stylish women in the world, including
Audrey Hepburn in Breakfast at Tiffany’s, Princess Diana and Alexa Chung. It was subtly
redesigned in the 1980s by Karl Lagerfeld to include the interlocking House of Chanel CC logo
on the twist lock.
Chanel passed away in 1971, while putting the finishing touches on her latest collection. Her
funeral stopped traffic as hundreds of mourners turned out, including Yves St Laurent, Paco
Rabanne and many of the leading figures in fashion of that time. Her last collection, released two
weeks after her funeral, was the epitome of her elegant signature style. Not surprisingly, the ivory
tweed suits and pure white evening dresses were met with a standing ovation. Although Coco’s
time had passed, her revolutionary style and presence lives on. Today, Coco’s portrait watches
over current creative director Karl Lagerfeld as he sits at his desk in the Chanel design studio..
Most importantly though, her legacy lives on through women’s wardrobes around the world,
thanks to her pioneering creations that have genuinely helped liberate women and influence
fashion, to this very day.
EPISODE 3
Mughal clothing refers to clothing developed by the Mughals in the 16th, 17th and 18th centuries
throughout the extent of their empire in the Indian subcontinent. It was characterized by luxurious
styles and was made with muslin, silk, velvet and brocade.[1] Elaborate patterns including dots,
checks, and waves were used with colors from various dyes including cochineal, sulfate of iron,
sulfate of copper and sulfate of antimony were used.
Men wore long and short robes and coats including the chogha (clothing), a long sleeved coat. A
"pagri" (turban) was worn on the head and "patka", an adorned sash, was worn on the waist.
"Paijama" style pants were worn (leg coverings that gave the English word pajama). Other
clothing types included: "peshwaz" style robes and "yalek" robes. Women wore
"shalwar", churidar", "dhilja", "garara", and "farshi". They wore lots of jewelry including earrings,
nose jewelry, necklaces, bangles, belts, and anklets.[2]
Pagri styles included: "Chau-goshia", in four segments, the dome shaped "qubbedar", "kashiti",
"dupalli", embroidered "nukka dar", and embroidered and velvet "mandil".[2] Shoe styles included
jhuti", "kafsh", "charhvan", "salim shahi" and "khurd nau" and were curved up at the front.
Lucknow was known for its shoes and threading embroidery with gold and silver aughi during the
era.[2] Mughal emperor turbans usually had turban ornaments on them. They were made of gold
and precious gems such as rubies, diamonds ,emeralds and sapphire.

Beauty routine
Women of the imperial court practiced an elaborate beauty ritual consisting of the 16 celebrated
items of Indian women’s toilet: Solah singar. With the help of servants, noble women bathed,
anointed themselves with special perfumes and sandalwood paste, cleansed the eyes
using Collyrium, and wore various ornaments about the body. Their hair was often elaborately
dressed in plaits at the nape, and decorated with fragrant flowers, borrowing from the influence of
the Hindu wives and concubines added to the harem life.[3] Eyebrows were arched
symmetrically, Kajal applied to eyelids, the teeth were blackened with missi. Nath worn on the
nose, studded with diamonds, was usually gifted to a bride by her husband. Betel leaf was used
to redden the lips, sweeten breath and as deodorant. Princesses always decorated hands and
feet red with mehendi, despite the obscene cost as it was also used as a remedy for skin
irritations.[4][5]

Jewelry
The Mughal period was one of the most opulent eras of jewelry making, which is well-
documented through chronicles and paintings. In fact the earlier Mughal paintings indicate that
the era of Akbar's reign gave anew life into the art, crafting a range of exotic designs. The
Mughals contributed in almost all fields of development of jewelry. The use of jewelry was an
integral part of the lifestyle, be it the king,men or women or even the king's horse. Women were
known to have as many as 8 complete sets of jewelry. Popular ornaments included 2 inch wide
armlets worn above the elbows, bracelets or pearls at the wrist stacked high enough to impede
access to the pulse, lots of rings (with the mirror ring worn on the right thumb customary for
nearly all the inhabitants of the Zenana), strings of pearls (as many as 15 strings at a time), metal
bands or strings of pearls at the bottom of their legs, and ornaments hanging in the middle of the
head in the shape of star, sun, moon, or a flower.[4]
Turban jewelry was considered a privilege of the Emperor. The constant change in the influences
from Europe can be clearly witnessed in the design of the turban jewelry. Akbar stuck to Iranian
trends of the time by keeping a feather plume upright at the very front of the turban. Jahangir
initiated his own softer style with the weighed down plume with a large pearl. By the time of
Aurangzeb, this form became more ubiquitous. Turbans were usually heavily set with jewels and
fixed firmly with a gem set kalangi or aigrette. Some of the popular head ornaments worn by men
were Jigha and Sarpatti, Sarpech, Kalgi, Mukut, Turra and Kalangi. Women also adorned a
variety of head ornaments such as Binduli, Kotbiladar, Sekra, Siphul, Tikka and Jhumar. In
addition to these, the braid ornaments constituted an important part of women's head
ornaments.[6]
Ear ornaments were also quite popular during the Mughal times. Mughal paintings have
represented earrings quite often. Ear ornaments were worn by both men and women. Mor-
Bhanwar, Bali, Jhumkas, Kanphool and Pipal patra or papal patti are some of the known earrings
from the period.Neck ornaments of different kinds of pearls and precious stones were worn by
men and women. Some of the neck ornaments for men included Latkan, amala necklace as well
as Mala. Neck ornaments formed an important part of jewelry of women also and included
Guluband, Hans, Har and Hasuli. Nose ornaments were worn solely by women. It appears that
nose ornaments appeared in India around the last part of the 16th century initiated by Mughals.
The variety of nose ornaments worn by women during the Mughal times constituted phul, besar,
laung, balu, nath and Phuli[6].

Dress
Owing to the relative isolation of the ladies in court, due to the Purdah, fashion in the early days
of the empire adhered to traditional dress of Khurasan and Persia. In time, the social and
diplomatic relationships between the Mughal Dynasty and the rest of India (Rajputana in
particular), led to more exchange in accoutrements.[3] Noble women in the court
of Babur or Humayun would have begun their outfits with wide loose pants, painted or stripped.
Their upper body was covered in loose garments fastened at the neck or with "V" shaped
necklines. Other articles of clothing included the Yalek: a tight fitting nearly floor length vest,
buttoned in the front, with the chest accentuated, in both short and long sleeve varieties.
With the addition of Rajput princesses during the reign of Akbar, Hindu clothing came to
influence the court. The wives and consorts began to dress similarly, regardless of religion. Often
the ladies wore multiple layers of clothing, with a tight fitting bodice that stopped short of the
navel. The peshwaz, fashionable as a men's garment for a time and later adopted by the women,
was added on top. The length hit the knees or lower, the waist fastened closely, and the neckline
was in a "V" shape. The opening at the front of the peshwaz would have been decorated in gold.
Their lower half were covered either in tight pants (tunban or izar), or in la hengu, which itself
was styled like a lungi attached at the ends and a band sewn into the top. Muslim women favored
the pants style, and Hindu women, the skirt. In either style, the drawstrings were decorated at
length with pearls and jewels.[3]
Only the costliest clothes of cotton, silk or wool were used. In the zenana, there were multiple
costume changes a day, and often an outfit would be worn only once and then given away. The
garments themselves were very thin, weighing less than an ounce each, with gold lace added
and “muslin so fine as to be almost transparent.”[4] This may account for the breasts occasionally
seen in Mughal miniature painting. The head was covered with gold cloths or turbans with
feathers. Long gowns (qaba) or kashmiri shawl were used in cold weather.[5] Jamawars were
suits of wool with flowers interwoven with wool or silk. Patterned and bejeweled shoes, with
distinctively sharp upward curling points and worn down heels were fashionable.[4]
Heavy silks such as kinkhwabs utilize ornate and contrasting patterns and are used
in many sarees. Jamawar silk, introduced from China, is still worn in Pakistan – but it
originated in the Mughal empire, where emperors loved the bold, singular symbols
that stood out against a plain cloth background.

Dress Styles

The common styles of Mughal bridal clothing are lehengas, long cholis,
and pishwas – a floor-length, flowing dress worn with tight shalwars.
EPISODE 4
Make-up Art Cosmetics, or M.A.C as it's more commonly known, was founded in
1984 by two Canadian chaps named Frank - make-up artist and photographer Frank
Toskan and beauty salon owner Frank Angelo. Born from a desire to create make-up
which held its own under the glare and heat of photography studio lights, it was
originally created for professionals but soon gained such a popularity that it was
launched to the general public soon after. In 1995, Estée Lauder Companies
purchased 51% of the company and then in 1998, after the death of one of the
founding Franks, they bought the remaining share. Estée Lauder, being the massive
global beauty company it is, helped M.A.C grow even further and there are now a
whopping 1500 locations selling the brand in 78 different countries worldwide.

It's probably their attitude as much as anything. M.A.C's motto is 'All ages. All races.
All sexes' and so their make-up is designed to be accessible for all. I'd argue that the
majority of their seasonal launches are a little, well, 'out there'. But they're fun and
often full of colour giving M.A.C an edgy yet playful feel appealing to a younger
crowd. M.A.C also pay a lot of attention to the whole spectrum of skin shades making
them a hugely popular brand for women (and men - see 'all sexes') with darker skin.
On top of this, they are big on charity – particularly their Viva Glam campaigns
which have helped raise $224 million for the M.A.C AIDS Fund.

As a serious proponent of black eyeliner, I have spent years on the hunt for the
perfect eyeliner. Having tried umpteen pencils, pens and liquids I can now proudly
announce that the search is over. For me, the M.A.C fluidline (£13.50,
maccosmetics.co.uk) is the perfect product. It's a gel eyeliner in a little pot that may
seem a tad daunting at first but applying a smooth line along the lids with a brush is
surprisingly easy. It even passed the applying-it-to-a-friend-on-a-moving-train test
last weekend. Brilliant.

1984 : Frank Angelo e Frank Toshan founded MAC in Toronto

 The inspiration for the first makeup line came from the need to
have shades of every colors to suit different photo shoots

 The line was created originally for professional . Cosmetics were prepared by F &
F in their kitchen and were initially sold in the beauty salon of Frank Angelo;

 1994 the MAC AIDS FUND was founded to support AIDS, this is the reason why
they launch the VIVA GLAM collections

 VIVA GLAM campaigns are a line of some particular product like lipstick and
nail polish, created in collaboration with star to support the foundation
 1995 Estée Lauder acquires the company

 1998 Estée Lauder Completes Acquisition and John Densey is the chairman;

 2003 Mac Cosmetics opened the first store in New York

 M.A.C stands for Make-up Art Cosmetics

 Do you know MAC PRO? Subscribers have access to discounts, participation in


events and makeup Master Class

Over the years, Mac Cosmetics has been characterized by its simple and sophisticated

package, from the wide range of colors, if you think about any brand offers so many

shades of each color for different products: eye shadows, lipsticks, blushes.

Mac Cosmetics was the first brand to invest in employee training, you may have noticed that

even sellers in shops have attended courses so they are professional makeup artist!

Mac Cosmetics is also present in the backstage of fashion collections running the makeup of

the models.

Today Mac Cosmetics is sold in 70 countries and is part of Estée Lauder Companies, but

has kept all of its quality characteristics that have made it the industry leader. We all have at

least one MAC makeup product from MAC. MAC stores are in major cities but thanks to the

e-commerce site is now easier to find the products and we don’t have to wait for to visit a

capital and look for a Mac Store to finally have our favorite products
If neutral skin tone concealers aren’t getting the job done for you, chances are you need
colour correctors. They cover a multitude of sins, from a late night out to pesky, unsightly
blemishes, pigmentation and beyond. Finding the right corrector for you depends on colour
and consistency you require. If you have an extreme case of discouloration, you’ll need a
heavier product with a more intense hue. To even out mild to moderate discouloration you’ll
want a sheerer formula in a softer hue. For colours you can always refer to the colour wheel
or this simplified chart we’ve laid down for you. Whichever corrector you use, make sure to
press in your neutral concealer over it, otherwise it might show through.

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