RESEARCH METHODOLOGY

METHODOLOGY

Research is a common language refers to a search of knowledge. Research is scientific &

systematic search for pertinent information on a pacific topic, infect research is an art of

scientific investigation. Research methodology is a scientific way to solve research problem. It

may be understood as a science of studying how research is doing scientifically. In it we study

various steps that are generally adopted by research by research in studying hair research

problem it is necessary for researchers to know not only know research method techniques but

also technology.

The scope of Research Methodology is wider than of research methods.

The research problem consists of series of closely related activities. At a times. The first

step determines the native of the last step to be undertaken, why a research has been defined

what data has been collected and what a particular methods have been adopted and a host of

similar other questions are usually answered when we talk of research methodology concerning a

research problem or study. The project is a study where focus is on the following points:

Research Design

A research design is defined, as the specification of methods and procedures for acquiring

the information needed. It is a plant or organizing framework for doing the study and collecting

the data. Designing a research plan requires decision all the data sources, research approaches,

Research instruments, sampling plan and contact methods.

Research design is mainly of following types:-

 Exploratory research

 Descriptive studies

 Casual studies

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the identification of problems, the

more precise formulation of problems and the formulation of new alternative courses of

action. The design of exploratory studies us characterized by a great amount of flexibility

and ad – hoc veracity.

DESCRIPTIVE RESEARCH

Descriptive research in contrast to exploratory research is marked by the prior

formulation of specific research Questions. The investigator already knows a substantial

amount about the research problem, perhaps as a Result of an exploratory study, before

the project is initiated; Descriptive research is also characterized by a preplanned and

structured design.

CASUAL OR EXERIMENTAL RESEARCH

A casual design investigates the cause and effect relationships between two or

more variables. The hypothesis is tested and the experiment is done. There are

following types of casual designs:

 I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design

VI. Consumer panel design

PRIMARY DATA- These data are collected first time as original data. The data is

recorded as observed or encountered. Essentially they are raw

materials. They may be combined, totaled but they have not

extensively been statistically processed. For example, data

obtained by the peoples.

SECONDARY DATA- Sources of Secondary Data . Following are the main

sources of secondary data:

Period of Study: This study has been carried out for a maximum period of 8 weeks.

Area of study: The study is exclusively done in the area of finance. It is a process

requiring care, sophistication, experience, business judgment, and

imagination for which there can be no mechanical substitutes.

Sampling Design: The convenience sampling is done because any probability sampling

procedure would require detailed information about the universe, which

is not easily available further, it being an exploratory research.

Sample Procedure: In this study “judgmental sampling procedure is used. Judgmental

sampling is preferred because of some limitation and the complexity of

the random sampling. Area sampling is used in combination with

convenience sampling so as to collect the data from different regions of

the city and to increase reliability.