Unit 53 – LO4 - Pitch Presentation Feedback Sheet

Name of presenter(s) Matthew Pickett

Comments on the proposal information
Title, synopsis, running time, originality of idea
The title and logo of your show was introduced perfectly during your pitch before you then explained the
reason behind this title and how it represented your radio broadcast. Creating a broadcast which not only
entertains but also informs and educates is an intriguing idea and one you should explore further when
analysing how to achieve this in a regular broadcast.
Comments on the budget
Budget summary feasibility, budget based on professional rates
Although you have completed in-depth research into the cost of equipment and recording studios, you have
failed to take into account the cost of licensing and promotion. In addition you needed to discuss how you
intended to raise money to cover these costs through advertising and funding.
Comments on the production schedule and launch date
Dates, timings, activities, location, personnel, resources, contingency plans etc.
You have carefully selected an appropriate launch date and explained what work will be completed before this
to show that this is feasible. You have also included an in-depth contingency plan which would ease my worries
if there was technical issue or a fault with equipment.
Comments on proposed cast/stars
Profile of leading cast and their unique selling point
Despite stating who would appear on your show you need to go into more detail about what they would offer
to the broadcast and how they would help attract listeners.
Comments on the target audience.
Profile and size of intended target audience and the programme’s appeal to them
You have examined the demographics of radio broadcast and analysed how you will target students to be your
initial listeners. However you need to focus more on how intend to maintain these listeners whilst attracting
new ones. In addition you need to conduct more research into secondary and tertiary audiences.
Comments on sample materials
Talk/music/sound effects/dialogue/interviews etc.
Your sample audio materials were extremely effective as you elaborated and discussed each one in detail. You
also demonstrated knowledge on how radio elements such as call-ins and competitions can not only
demonstrate how radio broadcasts can include public participation but also how it can attract new listeners
who wish to voice their opinion.
Additional comments
A fantastic and detailed pitch where you demonstrated confidence and enthusiasm throughout.