Académique Documents
Professionnel Documents
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Ward
email: dr4ward@me.com
Web: www.dr4ward.com
Twitter: @DR4WARD
LinkedIn: dr4ward
Phone: 616-915-8138
Education:
Doctor of Philosophy, Media & Information Studies (Advertising), Michigan State University, 2007
Dissertation: The Heuristic and Systematic Processing of Brand Attributes and Neutral
Information Sources in the Decision To See A Film At The Theatre.
Academic Experience:
S.I. Newhouse School of Public Communications, Syracuse University (AEJMC)
Department of Communications, Syracuse University Fall 2011
Grand Valley State University, Seidman College of Business (AACSB), Department of Marketing,
Grand Rapids, Michigan
Adjunct Professor of Marketing, Fall 2010
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China University of Geosciences, College of Information Management (AACSB), Wuhan, China
Visiting Professor of Marketing, Summer 2007
University of Michigan, Ross School of Business (AACSB), Department of Marketing, Ann Arbor,
Michigan Adjunct Lecturer of Marketing, Spring 2006
Michigan State University, Department of Advertising, Public Relations and Retailing, College of
Communication Arts and Sciences, East Lansing, MI
Visiting Instructor of Advertising and Public Relations / Study Abroad Program Leader Fall 2000 –
Fall 2005
MKTG 499, MKTG 425 and CAP 400 Class Client and Community Projects Include:
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Professional Experience:
DR4WARD / 4-Ward Communications Grand Rapids, MI
President / Senior Consultant 1993 – Present http://www.dr4ward.com/
Providing consulting for diagnosis and prognosis of integrated marketing communications and 360 degree
branding. including: strategic marketing management, primary and secondary market research, public
relations, advertising, fund development and grant writing, strategic planning, creative development,
media planning, budgeting, database development, production and project management. Clients include:
• Jack Loeks Theatres / Celebration Cinema / Imax Theatre, Grand Rapids, Michigan
Clients include:
• D&W Food Centers, Grand Rapids, Michigan
• Grand Rapids / Kent County Visitor and Convention Bureau, Grand Rapids, Michigan
• Cannon-Muskegon, a subsidiary of SPS Technologies, Muskegon, Michigan
• Ameribank, Muskegon, Michigan
• Asgrow, Kalamazoo, Michigan
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Publications, Conference, Presentations & Panels:
DR4WARD.com covers Digital, Innovation, Creativity, Marketing, Advertising, Public Relations, Social
Media and Higher Ed and averages over 5,000 views per month / 60,000 visits per year.
Innovative use of Web 2.0 Digital Tools and Social Media for the delivery of face-to-face, blended(hybrid)
and online classes will provide a steady stream of pedagogical research and grant opportunities.
Example: Marketing Management - MKT 350.
Currently ranked #23 globally among marketing professors teaching students digital marketing, social
networking, blogging, search optimization, Google and more in my classes by Social Media Marketing
Magazine.
Keynote Speaker – New Digital Tools for Student Teaching & Faculty Research – Twitter, LinkedIn
& Google. Western Michigan University, College of Business, Faculty Workshop February 11, 2011
Guest Columnist - “Will Social Media Courses Enable A Cultural Shift in Higher Ed?” Social Media
Marketing Magazine, Issue 3, December 7th, 2010
Keynote Speaker – How to Use Twitter Professionally and How to Use LinkedIn Professionally
Michigan State University Marketing Association, November 16, 2010
Co-presenter at the event included John Hill, Director Alumni Career Services
Keynote Speaker – Why Now is the Best Time to Get Into Marketing & Advertising ** Update**
(Ideas From Around the Worth Sharing) Michigan State University Marketing Mix, October 27, 2010
Keynote Speaker – Wish I Thought of That (Ideas From Around The World Worth Sharing) - Why
Now Is The Best Time To Get Into Advertising & The Power of Social Media Western Michigan
University, April 9, 2010 Inaugural Advertising Career Development Night
Co-presenters at the event included speakers from DIGITAS, DONER, Leo Burnett, MLive, & TMP
Speaker - Teaching With Twitter? Michigan K-12 Teachers at the West Central Tech Partnership
Conference, Oct. 16, 2009. Presentation has had over 1,500 views on Slideshare.net and was featured
on what's "Hot on Twitter"
Presenter - “What’s all the Twitter About” presented at the Ferris State University, Spring Learning
Institute, Mar 31 – April 1st, 2009
Presenter - “Involvement and Movie-going Behavior” presented paper at The Sixth Wuhan
International Conference on e-business, Wuhan, China, May 26, 2007
Developed and hosted “The Global Leaders In Innovation” Speaker Series, Alfred University, New
York 2007-2008
Featuring industry thought leaders on innovation and emerging technologies from Nike, Kodak, Marvel
Entertainment Inc., Ogilvy, Jet-Blue, and Global Search Strategies International. Topics included:
"Digital Game Changer for Marketing," "Innovations in Market Research," "The Turnaround of a Super
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Brand," "The Evolution of Digital," “360 Degree Branding and Crisis Management" and “Search Marketing
2.0.”
Guest Editorial - “Hollywood promotion…at Church? Movie product placement and cross-
promotion go too far. It’s time to set limits on marketing’s reach.” Christian Science Monitor –
December 21, 2006
Paper - “I Had to Look, Having Read the Book: Determinants of Film Attendance in the Information Age.”
Association for Education in Journalism and Mass Communication Conference, July 31, 2003
Paper / Panel - "Film - The Movie-Going Experience" panel and paper presented on "Motivations
of Movie-Going Behavior." Midwest Popular Culture Association, Annual Conference, Milwaukee, Wis.
Oct. 4-6, 2002
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Recognition / Awards:
• American Marketing Association Hugh G. Wales Outstanding Faculty Advisor of the Year
AMA International Collegiate Conference, New Orleans, LA 2007 - 2008
• American Marketing Association Revitalized Collegiate Chapter of the Year
2007 –
2008
• Outstanding Achievement in Advertising Education, Michigan State University April 22, 2003
• $3,000 Service Learning Grant for working w/ Not-for-Profit community projects. 1999 - 2000
• Two ADDY Award winners and five ADDY Citations of Excellence
Grand Rapids Advertising Federation 1994 -1995
• National Finalist Retail Advertising Conference 1994 -1995
Professional Service:
• Reviewer - American Journal of Business,
Special Issue on New Media / Emerging Technologies Fall 2009
• Reviewer - Association for Education in Journalism and Mass Communication,
Advertising Division, Special Topics on New Media / Emerging Technologies August 2010
• Reviewer - The Sixth Wuhan International Conference on e-business,
Wuhan, China May 2007
• Board Member – Collegiate Relations Chair, West Michigan American Marketing Association,
Grand Rapids, Michigan (West MI AMA) 2008 – 2010
• Board Member – Collegiate Relations Chair, Rochester American Marketing Association
Rochester, New York (RAMA) 2007 – 2008
• Judge - American Marketing Association International Collegiate Conference,
New Orleans, LA Collegiate Chapter Competition
2007
• Judge - Best of the Web, Rochester Business Journal, New York 2008
• Judge - Marketer of the Year for Western and Central New York,
Rochester American Marketing Association / Rochester Business Journal
2008
Departmental Service:
• Faculty Advisor – Collegiate Chapter of the American Marketing Association 2006 – 2008
College Service:
• Member - Curriculum Committee 2007 – 2008
• Member – Assessment Committee 2007 – 2008
• Member – Strategic Committee 2007 - 2008
University Service:
• NCAA / Empire 8 Faculty Athletics Representative 2007 - 2008
• Member - University Assessment Committee 2007 - 2008
• Member - University Leadership Team 2007 - 2008