DISSERTATION SYNOPSIS

ON

LOGISTICS MANAGEMENT IN DHL EXPRESS

Submitted in partial fulfillment of the requirements for the degree of PGDM

Academic Session: PGDM 2016 - 2018

SUBMITTED TO: SUBMITTED BY:

Dr. VISHAL GUPTA NIRMALENDU PATRA

(Assistant Professor – Operations) (Roll No. BM – 016147)

IMS Ghaziabad
 CERTIFICATE
This is to certify that the Dissertation report entitle “Logistics Management in DHL Express”
submitted towards the partial fulfillment of the degree of Post Graduation Diploma in
Management, IMS Ghaziabad by Nirmalendu Patra (Roll no. BM - 016147) is his original work
under my guidance and the results are based on the research done by him.

_____________________

(Faculty Mentor)

Place: Ghaziabad Dr. VISHAL GUPTA

Date: (Assistant Professor- Operations)

IMS Ghaziabad
 DECLARATION

I, Nirmalendu Patra, hereby declare that the Dissertation Project report entitled “Logistics
Management in DHL Express” has been undertaken by me for the award of Post Graduation
Diploma in Management, at IMS Ghaziabad.

Place: Ghaziabad Student Name: Nirmalendu Patra

Date: Roll no: BM - 016147

EXECUTIVE SYNOPSIS:
In the field of management practical work plays a vital role, it is this practical knowledge which
drives one to his or her ultimate desire. In this similar way company can achieve its ultimate goal
only if it has sufficient service which contents prospective workers.

Title of the Project:

Logistics Management in DHL Express.

This fruitful venture was accomplished by undertaking the study at DHL Express, which is well
known for its quality and in time service. The pioneer provides service in goods transportation,
passenger transportation and courier service.

The logistics chain starts from supplier or consigner, the strength of the chain would emerge from
the relationship that are nurtured between the consignee (person to whom the goods are delivered)
and transporter of each line and the flexibility would be a result of the transparency of
communication, speed of reaction and the focus on core competence.

INTRODUCTION TO LOGISTICS:

Logistics is a broad, far-reaching function which has a major impact on a society’s standard of
living. In a modern society, we have come to expect excellent logistics services, and tend to notice
logistics only when there is a problem.

The difficulty in shopping for food, clothing and other items if logistics systems do not
conveniently bring all of those goods or items together in one place such as a single store or mall.

The challenge in locating the proper size or style of an item if logistical systems do not provide for
a wide mix of products, colors, sizes and styles through the assortment process.

The frustration of going to store to purchase an advertised item, only to find out the store’s
shipment is late arriving.

There are only few of the issues for granted which illustrate how logistics touches many facets of
daily lives. Because of the magnitude of the impact of logistics on society and individuals, a macro
approach is taken to understand the logistics management.
Logistics is called by the many names, including the following:

 Business logistics
 Distribution
 Logistical management
 Supply chain management
 Supply management

What these terms have in common is that they deal with the management of the flow of goods or
materials from one point of origin to point of consumption, and in some cases even to point of
disposal.

COMPANY PROFILE:

Originally founded in 1969 to deliver documents between San Francisco and Honolulu, the
company expanded its service throughout the world by the late 1970s. DHL Express is a division
of Deutsche post providing international express mail services. Its supply chain business has been
built largely on acquisitions which have included such names as Danzas, AEI, Airborne, ASG and
most importantly Exel.

In 2016, DHL Supply Chain was primarily competing in strategic Life Sciences & Healthcare,
Automotive and Technology sectors of the market. The Automotive sector, with its Lead Logistics
Provider (LLP) service, has been shifting to China, India and Mexico as those countries become
significant vehicle and parts manufacturers. In Canadian and USA markets DHL Supply Chain
operated under the name Exel until January 2016

The DHL Express financial results are published in the Deutsche Post AG annual report. In 2016,
this division's revenue increased by 2.7 per cent to €14 billion. The earnings before interest and
taxes (EBIT) increased by 11.3% over 2015 to €1.5 billion.
What is DHL Supply Chain?

DHL supply chain offers customized logistics solutions for your entire supply chain. Complete
prospective from manufacturer/ supplier to retailer to consumer enables you to achieve operational
excellence at every stage. Service range from consulting and design to management and execution.

DHL supply chain has two main businesses: its contract logistics business includes ground based
supply chain management services such as warehousing and distribution assembly, and just in time
services. Its freight management business includes airfreight and ocean freight forwarding customs
brokerage and multimodal services.

DHL India has an outstanding reputation in the market for providing a reliable, fast and easy to
use service. DHL offers:

 Highly trained and professional staff, committed to being responsive to all customers’
needs.
 Customer service agents, available round the clock, 365 days of the year, to serve
customers whenever and wherever they need them.
 Electronic pre clearance of shipments through customers.
 Five international gateways providing direct to air networks and faster sorting of inbound
outbound shipments.

DHL India is a proven facilitator of trade, across the globe. His strength lies in our global network
and the know- how of our people. Backed by strategies alliances with world class partners and the
innovative use of technology, they strive to continuously improve the quality of our service.

Products and services of DHL:

In the Supply Chain business, DHL Supply Chain provides customers in many industry sectors
with logistics services along the entire supply chain – from planning,
sourcing, production, storage and delivery to returns logistics and value-added services – in order
to ensure logistics flow.

DHL Supply Chain offers warehousing, distribution, managed transport and value-added
services as well as business process outsourcing, supply chain
management and consulting solutions. DHL Supply Chain's goal is to ensure that their customers’
products and information reach their markets quickly and efficiently, thus securing
them competitive advantages.

Some of the key DHL Supply Chain products include: Lead Logistics Provider, Packaging
Services, Integrated Logistics Procurement, Technical Services, Service Parts Logistics, e-
Fulfillment, Airline Business Solutions.

OBJECTIVE OF THE STUDY:

PRIMARY OBJECTIVE:

 To know the effectiveness of logistic management of DHL and to bench mark the
organization with respect to the industry.
 To have a thorough understanding of how logistics system works in DHL.

SECONDARY OBJECTIVE:

 To know about logistics industries.

 To understand the value of each organization.
 To know whether the customers are satisfied with the existing range of service pattern.

SCOPE OF THE STUDY:

In order to understand the concepts of logistics in term of practical usage and to glimpse into the
how a real company or organization uses logistics as a formidable tool to gain customer
satisfaction, reduce overall cost and increase efficiency I selected DHL the world’s leading courier
service company. The study is done only how DHL use logistics system effectively.

LITERATURE REVIEW:

 According to Johnson and Scholes (2002), strategic decisions are normally meant to try
and achieve some sort of advantage for the organization in the face of competition. Every
organization aims at positioning itself in the market in relation to its competitors so as to
achieve a competitive edge. This can only happen if the said 10 strategies can help the
organization provide better products/ services to the market than its competitors.
Considering that one cannot compete with whom they don‟t know, organizations must first
understand who its competitors are and what strategies they use. A good knowledge of the
 strategies that the competitors use will help an organization to come up with strategies that
will help it compete and position itself well in the market.
 According to Wambugu (2011), strategic planning faces a great challenge in the face of
individuals or sub-group of organization actors who may pursue their own diverse goals
and promote their own interests which more than often are conflicting in nature. When this
happens, strategic planning becomes irrelevant and as a result it becomes hard to come up
with a common strategy that befits the entire organization. Agreeing on the choice of
strategy presented by the group of planners may take a lot of time thus leading to delays of
approving important strategies.

RESEARCH METHODOLOGY:

It’s not only data, it is the way in which we collect the data. So methodology is the sequence in
which the data are collected. The tools for collection of data for the present project work are the
secondary data.

The information furnished in this report has been collected mainly secondary data and case study
analysis. The secondary data has been collected from annual reports and company website. This
investigative study employed a case study design which involved an in-depth collection of
information at DHL Express. A case study is a very powerful form of qualitative analysis that
involves a careful and complete observation of a social unit which may be that a person, a family,
an institution or entire community.

EXPECTED OUTCOMES:

 The effective pricing strategy of DHL Express.

 The various kinds of services offered by them.
 The material handling process.
 The capacity of the warehouse.
 The strategies of the DHL Express.
 Factors affecting road transportation.
REFERENCES:

Johnson, G. & Scholes, K. (2002), Exploring Corporate Strategy. 8th Ed, Harlow: Prentice-Hall.

Kothari, C.R. (1990), Research methodology: Methods and Techniques. 2nd Ed. New Delhi: new
Age International CPS Limited.

https://en.wikipedia.org/wiki/DHL_Supply_Chain

http://www.dhl.com/en/logistics/industry_sector_solutions/automotive_logistics/case_studies.ht
ml#.Wf8MeVuCx0w

https://www.logistics.dhl/in-en/home.html