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MAX INSURANCE

IM AGE REBUILDING
Campaign 1
What you see, what you don’t.
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What you see.


Hospitals have an indifferent attitude

What you don’t see.


Increasing number of patients
Higher burden of risk
Sourcing of best equipment
State-of-the-art labs

There’s more to healthcare


than meets the eye.
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What you see.


Doctors are always busy

What you don’t see.


Missed family dinners
Bleak social life
24/7 attention
Planned procedures

There’s more to healthcare


than meets the eye.
Print

What you see.


Lack of transparency

What you don’t see.


Updated reports
Timely monitoring
Regular reviewing
Structuring payments

There’s more to healthcare


than meets the eye.
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What you see.


Expensive medical bills

What you don’t see.


Years of research
Quality control and hygiene
Technology employed
Education, experience and expertise

There’s more to healthcare


than meets the eye.
Print

What you see.


Patients waiting impatiently

What you don’t see.


Doctor-Patient ratio
Amount of medical cases
Complexity of diseases
Streamlined process

There’s more to healthcare


than meets the eye.
Campaign 2
The Humans of Healthcare
The Story of Aruna, Nurse (Film)

“My family complains that I hardly ever spend time with them.
I understand where they’re coming from, I also want to spend
time with them. But when lives are at stake, I have to make a
choice, regardless of how hard it’s for me and the ones who love
me. I do it because it’s part of my job. It’s part of who I am.”
SUPER:
Max Healthcare
#TheHumansofHealthcare
The Story of Ragesh, Pharmacist (Film)
“I’m here at 6 in the morning. I don’t take leaves. I don’t take vaca-
tions. Although it seems like I am just giving out medicines all day,
I believe it's an important job. When I see hundreds of suffering
people waiting in line for their pain to go away, I find meaning
in what I do. I find my purpose.”
SUPER:
Max Healthcare
#TheHumansofHealthcare
The Story of Gayathri, Cleaning Lady (Film)

“They call me Amma. I think because I adore all of them. I feel


what the patients feel. I want them to reach home as soon as
possible. Which is why I try my best to make sure they’re treated
in a neat and clean place. I can’t treat them. But the least I can do
is maintain good hygiene in the hospital.”
SUPER:
Max Healthcare
#TheHumansofHealthcare
Cleanliness Film
The film is about a nurse walking in the hospital premises.
We track her as she walks and talks about cleanliness and hygiene.

The film opens on a nurse entering the hospital campus.

SUPER: Manisha, Nurse


VO: I have been walking in from the same gate for last 8 years. This hospital has taught me everything.

She enters the hospital, a lady is cleaning using a vacuum cleaner.


She notices a strand of hair on the bed and moves it away.

VO: What many people miss, we notice. There is not a speck of dust that our eyes cannot catch.

Then she takes the stairs to the hospital corridors.


Behind her a guy begins to mop the steps, as she reaches the top, she keeps a sign stand that says
“Wet Floor" VO: It’s all about taking precautions.

She walks into a patient ward, there’s a bedsheet which is not tucked properly. She tucks it.
VO: Although everybody does their work perfectly, we always try to make things better.

She is washing her hands and wearing gloves.


VO: To take care of patients, it’s important to take care of everything. As a nurse, my responsibility is
not just to care for my patients, but to maintain cleanliness and hygiene in my hospital.

SUPER:
Max Cleanliness
Max Healthcare
#TheHumansOfHealthcare
Nurse Talk Film

In the video, we show a nurse talking about her work and how she takes
care of her patients. We switch between the nurse speaking to the
camera, and she taking care of her patients and preparing reports.

“Empathy drives me to keep me going as a nurse. Keeping track of a


patient’s health is easier said than done. In between reviewing assign-
ments, taking physician notes, recording their health status, assisting
doctors, and double-checking, I don’t find time for myself. But because I
care about my patients, I can’t take it easy on my job.”
SUPER:
Max Healthcare
#TheHumansofHealthcare
Doctor Talk Film

In the video, we show a doctor talking about his job and what inspires
him to work in the field of healthcare. We switch between the doctor
speaking to the camera, and him working.

“Being a doctor may sound “elite” or “cool”, but frankly this profession
is anything but that. People feel so because of the expenses involved.
They think doctors mint money. However, the truth is many of us have
taken hefty loans for education and made enormous sacrifices to get
here, which translates to a certain amount of fee. We just want to be
a better doctor. That’s all I care about.”

SUPER:
Max Healthcare
#TheHumansofHealthcare
Print

When humans take on


different roles to heal other
humans, we know we’re
doing something right.

Ashima Singh. Intensive Care Unit.


Mother. Sister. Friend. Planner. #THE HUMANS
Timekeeper. Nuturer. Nurse. OF HEALTHCARE
Print

When humans do things


they’ve never done for
others, we know things are
moving the right way.

Ravi Varma. Oncology.


Father. Son. Mentor. Leader. #THE HUMANS
Protector. Caregiver. Doctor. OF HEALTHCARE
Print

When humans go beyond


titles to help someone else,
we know we can always
count on each other.

Shruti Sharma. Pharmaceutics. #THE HUMANS


Daughter. Wife. Provider. Teacher. OF HEALTHCARE
Healer. Motivator. Pharmacist.
Campaign 3
The Story of the Truth
Outdoor

The truth is:


Sometimes, doctors miss their
baby’s birthday to deliver a baby.
So that your family can
celebrate happiness.

maxhealthcare.in 92131 88888


Outdoor

The truth is:


The ER teams hardly get
time to go home.
So you get care on time.

maxhealthcare.in 92131 88888


Outdoor

The truth is:


Medical equipment undergo
stringent QC tests.
So that your treatment
is uncompromised.

maxhealthcare.in 92131 88888


Print

The truth is:


Sometimes, doctors
miss their baby’s birthday
to deliver a baby.
Doctors hardly spend time with their
family, so that you and your family can
sleep soundly. Driven by passion to serve
humanity, they constantly strive to better
themselves to give you the best
healthcare possible. You can always rely
on them to be by your side when you
need them the most.

maxhealthcare.in 92131 88888


Print

The truth is:


The ER teams hardly get
time to go home.
They don’t have the luxury to afford sick leaves
and most of them just get 16 hours of sleep a
week. The specialists are always on standby, even
when they are sleeping at home. The whole team
is highly dedicated and their prime mission is not
just to treat your symptoms, but to provide
holistic care, 24/7.

maxhealthcare.in 92131 88888


Print

The truth is:


is
Medical equipment undergo
You’ll
stringentbe well-informed
QC tests. about
your condition,
even before
Right from a syringeyou ask. medical
to an advanced
machine, all the equipment used are of
premium quality. Every equipment goes
From the time you walk in till you get
through stringent QC tests before they reach
discharged, we diligently record everything
you. Not to forget the nurse who takes utmost
related to your health. You and your caretaker
care while administering it. In a nutshell,
will be well-informed about the condition, the
healthcare’s sole purpose is to make the world
reports and the treatment at every step. Speak
a better and safer place.
to us in case you have any queries or concerns.

maxhealthcare.in 92131 88888


RADIO SCRIPT

Quick quiz. What’s the price of...


... a first-class flight ticket?
... a 5-star hotel?
... how about an independent house?
No doubts about these, right?
So, what's your price for proper healthcare?

At Max Healthcare, we don’t put a price on healthcare. The truth is,


we have highly specialized equipment and over 2300 doctors in all
29 specialities so we can provide the solution for every possible
medical problem. Bringing you the future of medicare comes at a
cost. And the reward is your continued well-being. Max Healthcare.
We are always eager to get you home
THANK YOU