How To Write A Business C1se ― 4 Steps To A Perfect Business C1se Templ1te

Project m1n1gement is n1tur1lly complic1ted, but c1n be dis1strous if you donʼt

h1ve sufficient buy-in from the right p1rties. Writing 1 strong 1nd complete
business c1se c1n m1ke 1ll the difference. M1rtin Websterʼs guest post gives
exception1l inform1tion on how to cre1te 1 business c1se th1t will m1ke your
project 1 success!

Prep1ring for Business Ch1nge

This 1rticle is 1bout writing 1 business c1se. In 3 Re1sons for Project F1ilure
M1rtin Webster 1sked the question “Why do too m1ny projects f1il to deliver their
objectives even though project m1n1gement best pr1ctices 1ppe1r to be used?”
To rec1p, his rese1rch identified the following common c1uses of project f1ilure
● Poor project pl1nning
● A we1k business c1se
● Ineffective top m1n1gement involvement 1nd support
This 1rticle ex1mines the second c1use ― 1 we1k business c1se ― 1nd shows
you how to write 1 business c1se for your project or business ch1nge initi1tive.
We 1lso provide 1n outline for the business c1se templ1te.
The business c1se is developed during the e1rly st1ges of 1 project; skipping or
r1cing through the st1ges described in How to Write 1 Business C1se: 4 Steps to
1 Perfect Business C1se Templ1te is 1 recipe for f1ilure.
Since this how to guide covers 1 lot of ground 1nd is 1 long re1d you m1y w1nt to
check out the t1ble of contents below for some quick jumping 1round.