IG 209 – International Business Planning Import Feasibility Study

A.Kondor (Updated 2016) 25% of course mark

Task and Due Dates

This assignment includes an in-class survey, extensive research and a comprehensive written import feasibility study
for the import of a product of your choice into Canada for sale by your own entrepreneurial venture.

 CLASS 3: You must submit your choice of product and expected target market(s) on Discussion Board. To
complete this assignment, your product must have at least two potential foreign suppliers. Note: No two
students may select the same product.

 CLASS 5: Your concept test and buying intention survey must be administered in class.

 CLASS 8: You must submit your import feasibility study. Note: Assignments are due at the time class is
scheduled to begin on the date specified. Assignments are not accepted after this time (except due to
extenuating circumstances approved in advance in writing by the instructor).

Requirements
1 Introduction:
 Name of your proposed entrepreneurial venture
 Description of the proposed import opportunity
 One paragraph summary of the venture

2 Product Feasibility.
 Product desirability – Concept test and results
 Product demand – Buying intention survey and results

3 Industry and Target Market Feasibility

 Industry attractiveness
 Target market attractiveness
 Timeliness of target market entry

4 Product Sourcing
 Identity of two potential suppliers and their contact information
 Evaluation of both suppliers (based on available information and criteria you develop) – Critical component
 Recommendation of the preferred supplier and rationale – Critical component

5 Financial and Legal Feasibility

 Legal/import regulation issues (if any), including the appropriate harmonized code, a listing of any applicable
trade agreements and related tariffs and taxes, licenses, documents and labels required.
 Landed cost projections (including details of all assumptions made, itemised list of the total cost of importing
the product).
 Break even calculation.

6 Summary and Conclusion:

1
IG 209 – International Business Planning Import Feasibility Study
A.Kondor (Updated 2016) 25% of course mark

Assignment Evaluation

The rubric provided will be used for evaluation of all aspects of this assignment. They are aligned with the evaluation
standards of the College:

 Outstanding achievement 80-100%

 Exceeds normal achievement 70-79%
 Meets normal achievement levels 60-69%
 Minimum acceptable level of achievement 50-59%
 Failure to meet minimum level of achievement 0-49%

Evaluation of Content

Please refer to the appropriate rubric for details.

Evaluation of professionalism – Written Assignments

Following the evaluation of the assignment content, reductions will be made for deficiencies in professionalism in
written communications. A maximum of 30% may be deducted from the content score for these deficiencies. It is
recommended that you proofread the document carefully well in advance of the due date and again each time the
document is edited. These guidelines will be followed in evaluating professionalism:
1. A few errors will be ignored. Generally, this is one major and one minor error per full page of double-spaced
content.
2. From one to five percent (1-5%) will be deducted for each of the following: failure to sequence the content
logically; unprofessional appearance/format; poorly constructed paragraphs; each failure in the application of
the APA format (to a maximum loss of 10%); improper font size and/or style; line spacing errors; missing title
page; incomplete title page; and unbound (or improperly bound) documents.
3. One percent (1%) will be deducted for each major error. Major errors include mistakes in: spelling;
adjective/adverb usage; placement of modifiers; parallel structure; verb tense; preposition usage; pronoun
usage or reference; verb form; sentence structure (including incomplete sentences, awkward construction,
and lack of clarity); use of singular/plural nouns; subject-verb agreement; word use; paragraph structure; and
errors of a similar nature.
4. One percent (1%) will be deducted for each missing page number.
5. One-half of a percent (1/2%) will be deducted for each minor error. Minor errors include mistakes in:
punctuation; capitalization; use of italics/underlining; and other errors of a similar nature.

NOTE: Please note that plagiarism will result in no credit for the assignment and no re-submissions are permitted.
All information resources must be properly cited throughout your report, including quotation marks for direct quotes,
and a reference list must be included. All should follow APA format. Quoted content must be used sparingly; more
than 10% in any sub-section or in the overall document will not be considered for credit.

2
IG 209 – International Business Planning Import Feasibility Study
A.Kondor (Updated 2016) 25% of course mark

Additional Notes

1. Any evidence of inappropriate collaboration will result in a reduction in the assignment marks (up to and
including a loss of all credit for all students involved).
2. The written assignments must be well-organized with sub-sections clearly identified (i.e., sub-section
headers).
3. The written submission must be double-spaced (font size: 11-12; font style: Arial, Calibri, or Times New
Roman) and follow the APA format.
4. The reports should be bound in an inexpensive report cover for submission.
5. Students must use a wide range of professional/academic, authoritative resources for research. (Note:
Information from Wikipedia, blogs, or similar resources is not acceptable.)
6. You are encouraged to date each version of your written assignments and keep back-up electronic copies (on
multiple computers, a flash drive, DVD/CD, etc.). This will help you in the event of computer problems and
should eliminate the possibility of submitting a version that is not the final one.
7. Your content must be specific and thorough and well-focused on the assignment.
8. If you fail to complete the assignment on time, it is recommended you submit the portions you have
completed on time to receive possible partial credit (rather than submit the assignment late and receive no
credit).
9. If you need assistance at any time, you should consult with the professor.

Assignment prepared April 29, 2015 (JKD)