Vous êtes sur la page 1sur 2

RETAIL MANAGEMENT 16MBAMM302

VTU PREVIOUS YEAR QUESTION BANK

Module 1
Introduction and Perspectives on Retailing

1. What is Retailing? (Jan 2017)


2. Explain the Characteristics of Retailing. (June 2017)
3. Explain the different types of Retailers. (Jan 2017)
4. What is Multichannel Retailing? (June 2017)

Module – 2
Theories of Retailing
1. Explain the theory of wheel of retailing. (Jan 2017)
2. Explainthe retail accordion theory.(June 2017)

Module -3
Retailing strategy for setting up Retail organisation and planning

1. Write a note on Retail market strategy. (June 2017)


2. Explain briefly the steps in Strategic retail planning process. (Jan 2017)
3. Explain the importance of location decision. (Jan 2017)
4. Explain the different type of retail location.(June 2017)

Module -4
Store management and Visual Merchandising
1. List the Duties and Responsibilities of store manager.(June 2017)
2. Write a note on Store security. (June 2017)
3. Write a note on Store record and accounting system. (Jan 2017)
4. Explain briefly the different Types of store layout. (Jan 2017)
5. What are the different Retail pricing strategies?(June 2017)
6. Explain the different types of advertising.(June 2017)

DEPT. OF MBA /SJBIT Page 1


RETAIL MANAGEMENT 16MBAMM302

Module – 5
Relationship marketing and International retailing
1. What is Transaction Marketing? (Jan 2017)
2. Explain the concept of Relationship Strategies in Relationship Marketing.(June 2017)
3. What is Retail Research?(June 2017)
4. Explain the factors influencing the international retailing.(Jan 2017)

Module – 6
Retail Audit and Ethics in Retailing
1. What is Retail Process Audit? (Jan 2017)
2. Explain the Retail audit process (Jan 2017)
3. Write a note on Ethics in Retailing. (June 2017)
4. What is Consumerism? (June 2017)

DEPT. OF MBA /SJBIT Page 2

Vous aimerez peut-être aussi