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Module 1
Introduction and Perspectives on Retailing
Module – 2
Theories of Retailing
1. Explain the theory of wheel of retailing. (Jan 2017)
2. Explainthe retail accordion theory.(June 2017)
Module -3
Retailing strategy for setting up Retail organisation and planning
Module -4
Store management and Visual Merchandising
1. List the Duties and Responsibilities of store manager.(June 2017)
2. Write a note on Store security. (June 2017)
3. Write a note on Store record and accounting system. (Jan 2017)
4. Explain briefly the different Types of store layout. (Jan 2017)
5. What are the different Retail pricing strategies?(June 2017)
6. Explain the different types of advertising.(June 2017)
Module – 5
Relationship marketing and International retailing
1. What is Transaction Marketing? (Jan 2017)
2. Explain the concept of Relationship Strategies in Relationship Marketing.(June 2017)
3. What is Retail Research?(June 2017)
4. Explain the factors influencing the international retailing.(Jan 2017)
Module – 6
Retail Audit and Ethics in Retailing
1. What is Retail Process Audit? (Jan 2017)
2. Explain the Retail audit process (Jan 2017)
3. Write a note on Ethics in Retailing. (June 2017)
4. What is Consumerism? (June 2017)