KINGFISHER SCHOOL OF BUSINESS AND FINANCE

McArthur Highway, Lucao District, Dagupan Cuty, Pangasinan

A.D. 2016-2017

Submitted by:

Group 5

Myrasel Badua

Jercy Joann Agajona

Gershey Jessa Mae De Guzman

Block 26

Submitted to:

Mr. Mike Almer Cariño

I.T. 11 Instructor
I. Company Overview
A. Company Name

We choose Food Industry more specifically coffe shop. We come up to

this idea for this business is not seasonal.

The name of the business will be “Jam Cam Café” derived from our initials
since we will be the partners. And from the name itself “Jam Cam” which means
“Cam and Jam”. It will be a snack house since we will not only offer coffee,
breads, and cakes but we will also offer juices, teas, and delicacies.

B. Location
The coffe shop will be located near universities. We are planning to place
it near The University of Luzon here in Dagupan City. It is because the university
is the school which is in the middle of different schools like PAMMA, Dagupan
City National High School, Lyceum Northwestern University, Dominican School,
and Kingfisher School of Business and Finance.

C. Target Market

Our target market are the teens more specifically students for they are fun
of having some refreshments. Teens are fun of having a new experiences in
which our snack can offer and give.

D. Vision Statement
Our vision is to become the leading coffee shop in Pangasinan and soon
to have different branches in the Philippines. Also, to give the customer an
unforgettable experience.

E. Mission Statement
“The Jam Cam Café will provide the best products and will serve customer
with a nice treatment to attain a heavenly one of a kind experience.”

II. Products/Services
A. Features
Our products are unique and surely different from other’s products for we
will be using vegetables as an additive in making breads and cakes. And for the
coffee, we will be giving the customer the chance to make a personalize cup in
which the coffee we will offer for coffees and teas are Captain Americano,
Incredible Cappuccino, Choco Barbell, SeraniTEA, DuterTEA, and Binay
MakaTEA. And for cakes we offer different flavors like Chocolate, White
Chocolate, Vanilla, and Mocha.
The coffee shop will be like a library style in which it will be filled with
books in which the bookshelves will be used as a divider.Customers can also
borrow books to read while staying in the coffee shop. We will also display
different written trivias like the first bread ever made. The environment of the
snack house will make the customers feel at home.
We believe that how we will serve our customers will make Jam Cam Café
unique.

B. Benefits
 Nutritious Products
We care for your health, so we designed our breads to be more nutritious
than the other breads you used to eat.. We added a special ingredient for all of
you, and that is malunggay. No artificial flavorings, all organic.
Not a vegetable lover? No need to worry because you wouldn’t taste the
malunggay in your mouth. You would only taste the delicious flavors of our
breads.

 Location
Want to be at peace? Want to spend time with your friends or have a time
alone? Then you need a place like JAMCAM, the place where you can hangout
with your friends or have a peace of mind while studying alone.

 Serve product on time

 We serve fast, cause yes we value your time.

 Nice treatment of costumers

Costumers are always right. So we hired the best waitresses that are
much patient to handle some costumers with bad attitudes.

 Ambiance
Feel at Home. We designed JAMCAM like your home. There are book
shelves used as a divider. And the bookshelves has books that you can read
while staying and eating.

III. Competitive Advantage

 Cost Advantage
Jam Cam Café will offer delicious and refreshing foods that suit its cost.
With the services we offer, our customers can avail our products faster and more
convenient with a price that’s worth its quality.
 Differentiation advantage
Our advantage over our competitors will be the variety of foods that is
listed on the menu that meet customer’s satisfaction in all seasons. Moreover,
our customer can experience instant yet delicious foods in a flash.