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TABLE No. 1 – Responses of customers towards duration of using Century Textiles &
Industries Producst?
DURATION OF USE
10
BELOW 1YRS
35
1-2YRS
27 2-3YRS
MORE THAN3YRS
28
Fig No. 1 – Responses of customers towards duration of using Century Textiles &
Industries Products.
INTERPRETATION:
Out of 100 customers, maximum number of customers are using Samsung mobile phone for
1year,and minimum number of customers are using Century Textiles & Industries Products for
more then 3 years.
yes
20
no
can not say
70
INTERPRETATION
Out of 100 customers maximum number of customers are satisfied with after sale services. This
means after sale services of Century Textiles & Industries Products are satisfactory.
(3) Are you satisfied with the prices in context to features available?
21
YES
NO
CAN NOT SAY
73
INTERPRETATION
Out of 100 customers, maximum number of customers are in favor of price w.r.t features
available. So it is clearly seen that price of Century Textiles & Industries Products is also a
motivational factor for customers.
(4)Are you satisfied with variety of Century Textiles & Industries Products available?
TABLE No. 4- Responses of customers towards satisfaction level of variety of Century
Textiles & Industries Products available.
Yes 37 37%
No 51 51%
37 yes
no
can not say
51
Fig No. 4- Responses of customers towards satisfaction level of variety of Century Textiles
& Industries Products available.
INTERPRETATION
Out of the response of 100 customers, it is clear that maximum number of customers are not
happy with the variety of Century Textiles & Industries Products available in the market. It
means that Samsung is lacking behind in this field till now.
yes
no
can not say
87
INTERPRETATION
It is clearly shown that out of 100 customers, maximum number of customers are not aware
about the newly launched Century Textiles & Industries Products, . It implies customer
awareness about new sets is very low. This means they have to work on their promotional
strategies.
(6) Will you suggest other to use Century Textiles & Industries product’s?
TABLE No. 6- Responses of customers for suggestion to others to use Century Textiles &
Industries product’s.
Yes 67 67%
No 17 17%
Can’t say 16 16%
suggestion to others
16
yes
no
17 can not say
67
Fig No. 6- Responses of customers for suggestion to others to use Century Textiles &
Industries product’s.
INTERPRETATION
Out of 100 customers, maximum number of customers seems ready for suggesting others to use
Century Textiles & Industries product’s. This means customers are having positive attitude
towards Century Textiles & Industries product’s.
Yes 73 73%
No 27 27%
Can not say 0 0%
27
yes
no
can not say
73
Fig No. 7- Responses of customers towards facing problems while using other product’s.
INTERPRETATION
Out of 100 customers, maximum number of customers do not face any problems and few of
them faces some technical problems. This shows that Century Textiles & Industries Produc’ts
can be easily operated.
(8) Are you satisfied with the performance of Century Textiles & Industries Product’s on
following parameter?
TABLE No.8- Responses of customers towards satisfaction level with the performance of
Century Textiles & Industries Product’s on different parameter.
Yes 63 63%
No 30 30%
80
70
60
50
yes
40
no
30 can not say
20
10
0
battery backup features can not say
Fig No. 8- Responses of customers towards satisfaction level with the performance Century
Textiles & Industries Product’s on different parameter.
INTERPRETATION
IN CASE OF FEATURES
Out of 100 customers, maximum customers seem satisfied. few customers are not satisfied.
advertising media
28 27
T.V
Hoarding
newspaper
magazine
2 other (specify)
37
INTERPRETATION
Out of 100 customers, maximum number of Century Textiles & Industries Product’s customers
are influenced by the television mode of advertisement media. So they have to work on other
modes also.
change product's
23
35
yes
no
can not say
42
INTERPRETATION
Out of 100 customers, maximum number of customers seems ready to continue with product’s,
So we can say that the Samsung mobile phones are up to the satisfactory level of customers.