VERNAL’S WEAR

CLOTHING LINE

REALENE HERNANDEZ
ANGELINE CAPUNO
JOSHUA MENDOZA
11-ABM
 The company is a new business aimed at providing the
lady and gentleman outfit in order to their fashion taste.

 MISSON
Is to bring its own unique brand of
different style to the unleash
creating that surely change the
definition of fashion on its
different generation and provide
fashionable product at affordable
prices.
 VISION
Is to constantly focus on
development on the products
and to provide suitable taste for
the followers and well users.
 Description of the business

The Vernal’s Wear is a well found of clothing line on the

industry, yes it is expected to be the one of the
recognized company because of the solely focusing on
the style, colors and fits to flatter the male and females
figure to meet the company’s specialty. In additional,
Vernal’s wear offer such as business clothing, casual
wear, jeans and formal wear will be the main staple.

Further on, the company will use the value-based pricing

structure, which measures the value of the products to
the costumers such as easy access, quality, customer
services and styles flattering to the target consumer.

As the company grows and earn a positive reputation,

several opportunities will be open. The company plan to
simultaneously develop an online-sell of the Vernal’s
Wear product.
  The swot analysis
By the help of this “swot analysis” the company will
have or will be more aware on the strengths, weaknesses,
opportunities and threats that may occur all the way long
to the success results.

STRENTHS
 EXPERIENCE AND THE UNDERSTANDING OF THE FASHION
INDUSTRY
 UNIQUE SHOPPING EXPERIENCE WITH EXCEPTIONAL
CUSTOMER SERVICE
 GREAT DOWNTOWN LOCATION
 EXPERTS AND WELL EMPLOYEES
 SEASONAL STYLES AVAILABLE

WEAKNESSES
 MANY COMPETITORS
 JUST AN INTERN

OPPURTUNITIES
 RECOGNISED ONLINE-SELL
 ESTABLISH A CROSS-COUNTRY VERNAL’S WEAR
BRANCHES
THREATS
 NEW CLOTRING LINE COMPANY THAT MAY OR MAY
NOT OPEN ON THE FUTURE

As the sales progresses, the company will include features

such as fashion advice, designer interviews, newsletter and
internet only specials. Eventually, Vernal’s wear plan to
make and nurture an online social community where the
customers can gather and discuss topics of the day,
network and daily fashion outfit secrets.

The target customer

Starting from the mid 90’s untill presents generation is the
clear target customers. However, the company do expect
that most of the younger female catch on the products
because of the fancyness designs.
At the same time all of the buyers will always be the
generation of “buy now, pay later” philosophy.
 Business and target
customers profile
On the go party
Young and girly

Classic

Wild and showy Edgy urban

Vernal’s Wear is mainly located on San Francisco Makati.

The company also has different branches around the Metro
Manila, SM’s on Batangas, Cebu, Davao and Laguna.
Information access:
Facebook: Vernal’s Wear clothing line Page
Instagram: @Vernalswearootd

Or contact on Tel. No : 443-527-590