Académique Documents
Professionnel Documents
Culture Documents
Introduction
b. Performance (operations-oriented)
• Operating hours (including days)
Is it effective and efficient or very beneficial for the business?
• Shifting of employees
PRODUCTS
• Raw Materials/Ingredients: Supplier
• Processing: unique style of producing products
• Quality of food from raw materials to processing (normal or high quality)
MACHINERIES USED
• kinds of equipment or machineries used for preparing/processing, storing food
• what should be done if there’s power shortage?
TARGET MARKET
• Who?
• Reason
POLICIES
• Customer complaints
• Employee theft/fraud
LOGISTICS
• the process of obtaining and storing the raw ingredients
• how frequent do you meet up with the supplier to get fresh ingredients?
PROMOTION
• method of advertisement
B. Overview/State of Industry
As a business owner, you must understand what is going on not just in your own business but
also in your entire industry. The factors that are hurting and helping other players in the industry will
also impact your business. While you probably can't control all of these external factors, you can control
how your business will respond to them. In fact, the way your business responds to them might
constitute part of its competitive advantage.
b. COMPETITORS
- Largest competitor
- Other competitors
- List of market leaders and their competitive share
- their products, competitive advantage and disadvantage
c. Opportunity
- what gives your business a competitive advantage?
- unique products and customer service (or what large businesses can’t offer)
- what percentage can you mark up your products and still be competitive?
- which types of discounts can you profitably offer during sales? ***
- what your employees expect to be paid?
d. Risks
- identified risks
- if have, how did you resolve it?
f. Technology
- which aspects of your business are most sensitive to changes in technology?
- how can you position your business to stay in touch with current, emerging, and future
technology?
1. What is your view or opinion about the following factors that affects your business?
A. Political (legislations rendered by commissions and agencies, actual and potential restriction)
B. Economic (interest rates, exchange rates, recession, inflation, taxes, demand, supply)
C. Social (Attitude, feelings, thoughts, customs)
D. Technological (improved communication, better management information, information abuse)
E. Customers and Clients (changing tastes, preferences, lifestyle)
F. Suppliers (ensuring steady flow of needed inputs at lowest price available)
G. Competitors (better pricing, new products, quality services)
H. Pressure Groups (influence the actions of the company)
OTHER
1. Existing strategic plan
CORPORATE STRATEGIES
1. What are other critical success factors that would be vital to your business’ success as well
as would benefit the business?
2. How about other areas for concern?
1. Unit sales
2. Pricing
3. Unit cost
4. Fixed costs (rent, payroll)
5. Variable costs (advertising, promotional expenses)
6. Cash flow (returns)
7. Income projections
8. Assets and liabilities
9. Break even point
10. Increase in sales (for next year, and next 2 years)
11. Increase in expenses (Fixed and Variable Cost)
12. Increase in Pricing