Client:

Agency:
Campaign:
Flight Dates:
Sales Rep:
Sales Rep Email:
Sales Rep Phone:

Campaign

Raid AMJ Campaign Campaign

Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign
Raid AMJ Campaign Campaign

Notes, targeting details, etc:

Raid
PHD
Raid (AMJ)
4/29/18-6/30/18
Ben Chesterman
bc@a.ki
248.320.7042

Placement

Aki_Smartphone_Custom Raid A&R Moments + Geo + Kinetic Lean Back Motions_RM Expandable
Aki_Smartphone_ Custom Raid A&R Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_300x250
Aki_Smartphone_Custom Raid A&R Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_320x50
Aki_Smartphone_Custom Raid A&R Moments + Geo + Kinetic On The Go Motions_Standard Banners_PKG
Aki_Smartphone_Custom Raid A&R Moments + Geo + Kinetic On The Go Motions_Standard Banners_300x250
Aki_Smartphone_Custom Raid A&R Moments + Geo + Kinetic On The Go Motions_Standard Banners_320x50
Aki_Smartphone_Custom Raid W&H Moments + Geo + Kinetic Lean Back Motions_RM Expandable
Aki_Smartphone_ Custom Raid W&H Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_300x250
Aki_Smartphone_Custom Raid W&H Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_320x50
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_PKG
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_300x250
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_320x50
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic Lean Back Motions_RM Expandable
Aki_Smartphone_ Custom Raid BB Moments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_300x250
Aki_Smartphone_Custom Raid BBMoments + Geo + Kinetic Lean Back Motions_RM Expandable Banners_320x50
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_PKG
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_300x250
Aki_Smartphone_Custom Raid BB Moments + Geo + Kinetic On The Go Motions_Standard Banners_320x50
AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG
AV_Aki_Smartphone_Run of Moments_Standard Banners_300x250
AV_Aki_Smartphone_Run of Moments_Standard Banners_320x50
AV Creative Production
AV Kinetic Motion + Moment Reporting
AV IRi Sales Lift Study (all products)
AV Visit Conversion Study w/ Real Time Optimizations

Retialer Store Locations Provided By PHD

Frequency cap of 1-2 unique views/week
Aki to accept IAS monitoring tags, SCJ whitelist
 Creative Size(s) Platform Start Date End Date

ack Motions_RM Expandable PKG Smartphone 4/29/2018 6/30/2018

ns_RM Expandable Banners_300x250 300x250> 320x480 Smartphone 4/29/2018 6/30/2018
ns_RM Expandable Banners_320x50 320x50>320x480 Smartphone 4/29/2018 6/30/2018
Motions_Standard Banners_PKG PKG Smartphone 4/16/2018 6/30/2018
otions_Standard Banners_300x250 300x250 Smartphone 4/16/2018 6/30/2018
otions_Standard Banners_320x50 320x50 Smartphone 4/16/2018 6/30/2018
ack Motions_RM Expandable PKG Smartphone 4/29/2018 6/30/2018
ns_RM Expandable Banners_300x250 300x250> 320x480 Smartphone 4/29/2018 6/30/2018
ons_RM Expandable Banners_320x50 320x50>320x480 Smartphone 4/29/2018 6/30/2018
Motions_Standard Banners_PKG PKG Smartphone 4/16/2018 6/30/2018
tions_Standard Banners_300x250 300x250 Smartphone 4/16/2018 6/30/2018
tions_Standard Banners_320x50 320x50 Smartphone 4/16/2018 6/30/2018
ck Motions_RM Expandable PKG Smartphone 4/29/2018 6/30/2018
s_RM Expandable Banners_300x250 300x250> 320x480 Smartphone 4/29/2018 6/30/2018
s_RM Expandable Banners_320x50 320x50>320x480 Smartphone 4/29/2018 6/30/2018
Motions_Standard Banners_PKG PKG Smartphone 4/29/2018 6/30/2018
tions_Standard Banners_300x250 300x250 Smartphone 4/29/2018 6/30/2018
tions_Standard Banners_320x50 320x50 Smartphone 4/29/2018 6/30/2018
nners_PKG PKG Smartphone 4/29/2018 6/30/2018
ers_300x250 300x250 Smartphone 4/29/2018 6/30/2018
ners_320x50 320x50 Smartphone 4/29/2018 6/30/2018
Production Smartphone 4/29/2018 6/30/2018
Reporting Smartphone 4/29/2018 6/30/2018
IRI Study Smartphone 4/29/2018 6/30/2018
ations Reporting Smartphone 4/29/2018 6/30/2018
 CPM Impressions Rate Cost

CPM 6,176,471 $ 8.50 $ 52,500.00

CPM
CPM
CPM 9,280,000 $ 7.00 $ 52,500.00
CPM
CPM
CPM 1,323,529 $ 8.50 $ 11,250.00
CPM
CPM
CPM 9,280,000 $ 7.00 $ 11,250.00
CPM
CPM
CPM 1,323,529 $ 8.50 $ 11,250.00
CPM
CPM
CPM 9,280,000 $ 7.00 $ 11,250.00
CPM
CPM
Free 3,666,353 $ - $ -
Free
Free
Free - $ - $ -
Free - $ - $ -
Free - $ - $ -
Free - $ - $ -
Total: 40,329,882 $ 3.72 $ 150,000.00
 Creative Site Responsible for
Placement Platform Asset & Tags Due Date
Size(s) Build

Rich Media Expandable

Banner_320x480 320x480 Smartphone14 buisness days prior to launcAki

Rich Media Interstitial 320x480 Smartphone14 buisness days prior to launcAki

Standard Banner_300x250 300x250 Smartphone5 business days prior to launchAgency
Standard Banner_320x50 320x50 Smartphone5 business days prior to launchAgency
 Serving File Format Accepted/Assets Required Max File Size Looping

3rd Party Assets required to build: layered PSDs, Social elements, fonts, branded guidelines100k 3x

Site Served Assets required to build: layered PSDs, Social elements, fonts, branded guidelines100k 3x
3rd Party JPEG/GIF 25k 3x
3rd Party JPEG/GIF 25k 3x
 Additional Notes

https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t

https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t
https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t
https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t
Raid Pest Product Moments
Receptive Get on the List Moments
Shopping for Home Moment
First Impression Moment
Weekend Downtime Moment
Morning Coffee At Home Moment
Insomnia Moment
Pre-Bed Read Moment
Night In Moment
Prime Time TV Moment
Relaxing After Work Moment

Relevant On-The-Go Moments

Running Errands Moment
On My Way Moment
Night Out Moment
Grocery Shopping Moment
Savvy Shopper Moment
Shopping for Home Moment
Fun in the Sun Moment
Great Outdoors Moment
Reading the News Moment

Point Of Purchase Moments

Delhaize Moment
Target Moment
Walmart Moment
CVS Moment
Dollar General Moment
Family Dollar Moment
Walgreens Moment
Kroger Moment
Meijer Moment
Publix Moment
 Description
List Moments
Reach shoppers while they are doing some shopping for the house or online shopping from home.
Target shoppers when they first use their phone for the day - keeping Raid Pest Products top-of-mind.
Reach shoppers while they are enjoying some leisure time after a long week, and often hanging out with family
Reach shoppers while they are having coffee in the morning.
Reach shoppers when they are having trouble sleeping late at night.
Target shoppers when they are reading in the morning whether they are catching up on news or sports highligh
Target shoppers on Friday and weekend nights when they stay in to relax or catch up on housework.
Reach shoppers at home during prime time when the user is enjoying their favorite TV show.
Reach shoppers while they are at home for a well deserved moment of relaxation after a long, busy day of work

Target shoppers who are running errands whether they are at the post office or pharmacy.
Reach shoppers while they are on their way while taking public transportation.
Reach shoppers late night at bars and nightclubs, concerts, hookah lounges, dance clubs or other nightlife locat
Reach shoppers shopping for groceries
Engage with savvy shopping while they are out shopping and looking for deals
Target shoppers shopping for home goods
Engage with shoppers enjoying fun water sports moments like when they are at the pool.
Engage with shoppers during outdoor moments such as while they are at the beaches or camping.
Reach shoppers catching up on the news during their workday.

Reach shoppers when they are shopping at Delhaize.

Reach shoppers when they are shopping at Target.
Reach shoppers when they are shopping at Walmart.
Reach shoppers when they are shopping at CVS.
Reach shoppers when they are shopping at Dollar General.
Reach shoppers when they are shopping at Family Dollar.
Reach shoppers when they are shopping at Walgreens.
Reach shoppers when they are shopping at Kroger.
Reach shoppers when they are shopping at Meijer.
Reach shoppers when they are shopping at Publix.
Location History

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Work

N/A
Home/Work
N/A
N/A
N/A
N/A
N/A
N/A
N/A

N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Cur

Ho
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Ho

Gas
Tra
Bar
Butcher, Supermarket, Wine Shop, Liquor Store, Kosher Food Store, Health and Diet Food, Grocery Store, Gour

Fle
Hom
Swi
Out
Wor

Del
Ta
Wa
CV
Do
Fa
Wa
Kr
Me
Pu
Target Audience

Adults 25-54, Pri

Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri

Adults 25-54, Pri

Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri

Adults 25-54, Pri

Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Adults 25-54, Pri
Content

Shopping, Lifestyle, Social apps

News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Music, Health/Fitness, Gaming, Shopping apps

News, Weather, Sports, Lifestyle, Music, Shopping apps

News, Weather, Sports, Lifestyle, Music, Shopping apps
News, Weather, Sports, Lifestyle apps
News, Weather, Recipe, Sports, Lifestyle, Music, Shopping apps
News, Weather, Recipe, Sports, Lifestyle, Music, Shopping apps
News, Weather, Sports, Lifestyle, Music, Shopping apps
News, Weather, Sports, Lifestyle apps
News, Weather, Sports, Lifestyle apps
News, Finance, Weather, Sports, Business apps

Shopping, Lifestyle, News apps

Shopping, Lifestyle, News apps
Shopping, Lifestyle, News apps
Shopping, Lifestyle, News apps
Shopping, Lifestyle, News apps
Shopping, Lifestyle, News apps
Shopping, Lifestyle, News apps
Shopping, Recipe, News, Weather, Sports apps
Shopping, Recipe, News, Weather, Sports apps
Shopping, Recipe, News, Weather, Sports apps
 Phase of Day Time Connection Device

All Day 6am-11pm 3G/4G/Wi-Fi Smartphone

Mornings 5am-9am 3G/4G/Wi-Fi Smartphone
Weekends 9am-11pm 3G/4G/Wi-Fi Smartphone
Weekend Mornings 9am-3pm 3G/4G/Wi-Fi Smartphone
Late Night 10pm-5am 3G/4G/Wi-Fi Smartphone
Mornings 6am-11am 3G/4G/Wi-Fi Smartphone
Friday-Sunday Evenings 6pm-11pm 3G/4G/Wi-Fi Smartphone
Evenings 9pm-11pm 3G/4G/Wi-Fi Smartphone
Weekday Evenings 5pm-11pm 3G/4G/Wi-Fi Smartphone

All Day 6am-11pm 3G/4G Smartphone

Weekdays 12am-12am 3G/4G Smartphone
Evening/Late Night 4pm-3am 3G/4G Smartphone
All Day 9am-11pm 3G/4G Smartphone
All Day 9am-11pm 3G/4G Smartphone
All Day 9am-11pm 3G/4G Smartphone
All Day 5am-11pm 3G/4G Smartphone
All Day 8am-2am 3G/4G Smartphone
Weekdays 6am-7pm 3G/4G/Wi-Fi Smartphone

All Day 9a-8pm 3G/4G Smartphone

All Day 9a-8pm 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone
All Day 6a-11pm 3G/4G Smartphone
All Day 6a-11pm 3G/4G Smartphone
All Day 6a-11pm 3G/4G Smartphone
All Day 6a-11pm 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone