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DEVELOPMENT
Structure
Objectives
Introduction
Entrepreneur andEntrepreneurship
4.2.1 Classification of Entrepreneurs
4.2.2 Essential Qualities of Entrepreneurs
Entrepreneurial Development
4.3.1 Types of Entrepreneurs
Entrepreneurial Management
4.4.1 Essentials of Entrepreneurship
4.4.2 Entrepreneurial Teams (E-Team)
Entrepreneurial Opportunities in Plantation Sector
4.5.1 Diversification in Plantation Sector
4.5.2 Organic Plantation Crops
4.5.3 Venture Technologies
Setting up Enterprises
Let Us Sum Up
Glossary
Check Your Progress: Possible Answers
Suggested Readings
4.0 OBJECTIVES
After studying this unit you should be able to:
define entrepreneur and entrepreneurship;-
identify essential qualities'of entrepreneurship;
formulate entrepreneurial development process;
assess entrepreneurial opportunities in plantation; and
discuss procedures of setting up enterprises.
4.1 INTRODUCTION
Do you know that India is second among all nations in Total Entrepreneurship
Activity as per the Global Entrepreneurship Monitor Report 2002 and that
India is the fifth largest economy in the world (ranking above France, Italy, the
United Kingdom, and Russia) and has the third largest Gross Domestic Product
(GDP) in the entire continent of Asia. It is also the second largest among
emerging nations. The liberalization of the economy in 1990s has paved the
way for huge number of people to become entrepreneurs. This unit on
entrepreneurship will expose you to different enterprises in plantations,
management of enterprises, and spirit of entrepreneurship and to make real
I
entrepreneurs in the field of plantation.
An Overview of the
Plantation Sector 4.2 ENTREPRENEURAND ENTREPRENEURSHIP
Entrepreneur: An entrepreneur is an innovative person who maximizes his
profits by following new strategies or venturing into new products or services.
A good entrepreneur is one who is capable of inspiring confidence in people,
and has the ability to motivate them. He undertakes:
introduction of a new quality in a product,
introduction of a new product,
discover freshY demand and fresh source of supply, and
changes in the organisation and management.
An Entrepreneur is a person who has possession over a company, enterprise,
or venture, and assumes significant accountability for the inherent risks and
the outcome. The term is a loanword from French and was first defined by the
Irish economist Richard Cantillon. Entrepreneur in English is a term applied
to the type of personality who is willing to take upon herself or himself a new
venture of enterprise and accepts full responsibility for the outcome. In common
understanding it is taken as describing a dynamic personality. (Wikipedia)
Entrepreneurs perform one or more of the following activities:
Perceive opportunities for profitable investments;
Explore the prospects of starting such a manufacturing enterprise;
Obtain necessary industrial licenses;
Arrange initial capital;
Provide personal guarantees to the financial institutions;
Promise to meet the shortfalls in the capital; and
Supply technical know-how.
Entrepreneurship: Entrepreneurship means "the process of the entrepreneur".
It is an attempt to create value through recognition of business opportunity. It
is basically communicative and management functions to mobilize financial
and material resources.
Entrepreneurship is the practice of starting new organizations or revitalizing
mature organizations particularly new businesses, generally in response to
identified opportunities. (Wikipedia)
The entrepreneurial activity is governed by varying combination of socio-
economic, psychological, cultural and ten other factors: Castelreligion, Family
background, Level of education, Level of perception, Occupational background,
Migratory character, Entry into entrepreneurship, Nature of enterprise,
Investment capacity and Ambition/moderation.
How to Differentiate Entrepreneur and Entrepreneurship?
Entrepreneur Entrepreneurship
Refers to a Person Refers to a Process
=sualiser Vision
Creator Creation
Organiser Organisation
Decision maker Decision
Entrepreneurship
4.2.1 Classification of Entrepreneurs Development
Planning: Entrepreneurs set a goal for them and make systematic plans to
achieve that goal within a certain time limit.
Please check whether you have the essential qualities listed here under and try
to adopt the essential qualities to become a successful entrepreneur.
Self motivation, Time orientation, Risk taking capability, learning from Failure
and mistakes, Decision making skill, empathetically thinking, Family history
and Relationship management.
One of the first decisions an entrepreneur faces while starting a new business
is selecting the form of ownership for the new business venture. Understanding
of ownership is very important for better entrepreneurial process. Entrepreneurs
have a wider choice of forms of ownership. The most common forms of
ownership are sole proprietorship, partnership, family ventures and corporation.
Backward
integration
I@ ~ h e c k~ o u Progress
r 3
- -
Mixed fanning sector should gradually diversify its farming with short duration
high value commodities, vegetables, livestock, non-farming entrepreneurs
activities, value addition, process based unit, etc., to minimizethe risk. Production
of vegetables and livestock products has increased remarkably high income Entrepreneurship
Development
due to awareness and prediction skill on market demand. Authentic reports
suggests that diversification in favour of varied enterprises was more
pronounced as a successful parameter than very high diversification in single
enterprises under crisis situations.
4) Check Your Progress 4
Note: a) Use the space below for writing your answer.
b) Compare your answer with that given at the end of the unit.
1 ) Indicate the crop combination which gives highest net returns and
annual man days?
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4.5.2 Organic plantation crops
Organic products come under speciality or niche product category. Customers
are ready to pay premium price for the above products. Entrepreneurs can
identify the potential organic growing areas, certify, brand and market. This
section will help you to understand importance of organic market, certification,
branding, etc. Organic farm produce enjoys a good demand in European Union
(EU) market and according to research, exports amount to 53 per cent of the
organic food produced in India. This is considerably high when compared to
percentage of agricultural products exported (6-7 per cent).
Organic farming in India: According to the International Fund for
Agriculture and Development (IFAD), about 2.5 million hectares of land
was under organic farming in India in 2004. Further, there are over 15,000
certified organic farms in India. Therefore, India is one of the most
important suppliers of organic food to the developed nations.
Organic food in India: Organic food products in India are priced about
20-30 per cent higher than non-organic food products. Rs. 100 crore was
allocated during the Tenth Five Year Plan for promoting sustainable
agriculture in India. Organic food production costs are higher in the
developed countries as organic farming is labour intensive and labour is
costly in these countries. In India where labour is abundant and is relatively
cheap, organic farming is seen as a good cost effective solution to the
increasing costs involved in chemical farming.
Organic market: Health benefits of organic food are yet to be proved
but consumers are willing to pay higher premium. Many farmers in India
are shifting to organic farming due to the domestic and international
demand for organic food. Stringent standards for non-organic food in
European and US markets have led its to rejection. In India, more demand
is for organic marmalade, organic strawberry, organic tea, organic honey,
organic cashew butter and various organic flours.
An Overview of the 4.5.3 Venture technologies
Plantation Sector
Traditionally, more importance was given only for main economic products.
For example, incase of rubber, rubber latex was the economic product. However,
additional income can be generated from rubber seeds, rubber honey, pineapple
which is grown as intercrop during immature period.
Rubber
Rubber seed oil: India is an importer of edible oil and hence the focus is non-
edible oil like Jatropha, Rubber seed oil, Karanja, Mahua for the production of
bio-diesel. Bio-diesel is a renewal fuel made by transesterification of any edible
or on-edible oil. It has many environmental benefits, is harmless and
completely biodegradable.
Tea
India is producing mainly black tea and to some extent green tea. In recent
times, tea has been promoted as health drink in the market. There is a scope for
entrepreneurial activities in manufacturing white tea, Yellow tea and red tea.
Tea harvested during a particular season gives unique flavour and taste. For
example, spring tea harvested during March and April give bright colour and
floral scent. Entrepreneurs can form groups (E-Teams), Pool the teas, adopt
community processing, brand and market. Technical aspects of these types of
teas are given below.
Red Tea or Oolong Tea: Less Fermented tea (114th of normal fermentation),
between black and green tea and has more medicinal value.
White Tea: Withered teas with white hairy growth. Only withering and drying
process is done. Least processed teas contain high polyphenol antioxidants.
Yellow Tea: Fermentation up to yellowing of the leaves till the infusion turn
bright yellow. Geographical factors have influence on these teas.
Varietial coffees: Unique varieties like Kent, Agaro and Cloccie possess good
inherent quality coffee. Berries from such varieties can be grown based on
market demand.
Monsoon coffee: Coffee beans are kept in godowns open to the sea breeze to Entrepreneurship
act on or cure them for at least six months, mainly in Mangalore. This is chiefly Development
meant for the European market.
High Grown coffee: Coffees with dense beans grown at higher elevation above
1000 MSL give high quality coffee with dense beans. It has unique flavour
with acidity due to slower development of beans.
a Check Your Progress 6
Note: a) Use the space below for writing your answer.
b) Compare your answer with those given at the end of the unit.
1) Indicate the Entrepreneurial opportunities in plantations.
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2) Licensing
The new Industrial Policy has done away with pre-investment approvals for
industries except in a few specified sectors (which include Alcoholic drinks,
sugar and Animal FatsIoiI). M e d i u d a r g e units exempted from licensing
requirement need to file only an Industrial Entrepreneur's Memorandum with
the Secretariat for Industrial Approvals (SIA) in the Ministry of Industry at
New Delhi. Units not covered by the exemption from industrial licensing have
to apply to the SIA for a licenselletter of intent.
For setting up a unit for the manufacture of any other items or any substantial
expansion in its manufacture (provided its manufacture is permissible for the
category to which the entrepreneur belongs) the entrepreneur has to submit a
"Industrial Entrepreneurs Memorandum' in the prescribed form in requisite
number of copies to Ministry of Industry, Government of India.
3) Registration
Small Scale and ancillary units (i.e. undertaking with investment in plant and
in machinery of less than Rs. 60 lakh and Rs. 75 lakh respectively, should seek
registration with the Director of Industries of the concerned State Government.
In the case of small scale units that undertake to export at least 30 per cent of
the annual production by the end of the third year from the date of
commencement of commercial production, the limit of investment in fixed
assets in plant and machinery has been fixed at Rs.75 lakh.
4) Source of funds Entrepreneurship
Development
An enterprise in India has access to varions types of short term and long term
financing. Short term financing mainly for working capital purposes, is usually
provided by the commercial banks as a mix of cash credit and bills discounting
facilities.
The main sources of long term debt are development finance by the all India
and state financial institutions, who lend mainly for investment in priority
sector, and debentures (cumulative and non-cumulative), which is a capital
market instrument. A debt-equity norm of 1.5:1 is generally acceptable. A
minimum level of promoter's contribution is also required, which is non-
transferable during a lock-in period of 5 years. Medium term finance for non
priority sectors is also provided by commercial banks who also participate
with the financial institutions in financing priority sector projects. Foreign
currency loans may also be accessed through lines of credit available to banks
and financial institutions. Direct access to overseas lenders is regulated under
foreign exchange controls. Foreign currency requirements are often met through
supplier's credit or through loans from the foreign collaborator. Venture capital
finance is not available extensively. A few units, mostly in the public sector,
have been set up which provide equitylloan support to companies entering
high-technologyhigh-risk areas. The total amount of capital available through
this route to date is insignificant. The Government of India have issued
guidelines for venture capital companies.
8.5
An Overview of the The National Bank for Agriculture and Rural Development (NABARD):
Plantation Sector
The National Bank for Agriculture and Rural Development (NABARD) in
keeping with its role as an apex institution in the organised rural credit structure,
provides refinance facilities to various financial intermediaries. NABARD
devises suitable policies and operational arrangements, from time to time, in
order to vitalize the rural credit delivery system and to augment the flow of
credit for rural development.
NABARD provides finance for seasonal agricultural operations.
Refinance assistance to Regional Rural Banks for enabling them to
conduct their various activities including assistance under minor irrigation,
grant of loans under IRDP, dairy development, farm mechanisation, etc.
In so far as commercial banks are concerned, NABARD provides only
refinance against the term loans issued by them under schematic landing
for agriculture and for certain specific non-agricultural purposes as
commercial banks are expected to meet their short-term requirements
out of their own resources.
5) Regulation of Enterprises
There is a marked change in government policy and attitude towards regulation
of industry and business which has resulted in substantive deregulation and
simplification of procedures, both for setting up and operating a business.
Industrial licensing requirement has been dispensed with for most industries.
An automatic approval process has been set up for foreign financial and
technical collaborations in identified high priority industrial sectors as:
Imports and exports are freely allowed except for short negative lists.
Foreign exchange controls have been eased.
Use of foreign brand names is now allowed even for sales in the domestic
market.
Applicability of price and distribution controls is being reduced.
Requirement for clearances for expansion and diversification under
monopoly legislation on basis of size have been removed.
Interest rates have been largely deregulated.
a) Regulatory agencies
The principal regulatory agencies are: The Secretariat of Industrial Approvals
(SIA), Ministry of Commerce, Government of India
The Reserve Bank of India,
Directorate General of Foreign Trade,
The Company Law Board,
The Securities and Exchange Board of India,and
The Stock Exchange authorities.
b) Compulsory legislations Entrepreneurship
Development
Prevention of Food Adulteration Act, 1954: The Act is the basic statute
intended to protect the common consumer against supply of adulterated food
and specifies different standards on various articles of food. The standards are
of minimum quality level intended for ensuring safety in the consumption of
these food items and for safeguarding against harmful impurities, adulteration
etc. The Central Committee for Food Standards under the Directorate General
of Health Services, Ministry of Health and Family Welfare is responsible for
operation of this Act. Provisions of the Act are mandatory and contravention
of the Rules can lead to both fine and imprisonment.
Essential Commodities Act, 1954: A number of Control Orders have been
formulated under the provisions of this Act, main objectives of which are to
regulate manufacture, commerce and distribution of essential commodities
including food Schedules. The Directorate also regulates the price of vanaspati
under the Order. B2(c) Meat Products Control order, 1973.
This Order regulates manufacture, quality and sale of all meat products and is
operated by the Directorage of Marketing and Inspection. B2(d) Milk and Milk
Product Order, 1992
This Order provides for setting up an advisory board to advise the Government
on the production, sale, purchase and distribution of milk powder. Units with
an installed capacity for handling milk of over 10,000 litres per day or milk
products containing milk solids excess of 500 tonnes per year are required to
obtain registration under this order from the Department of Animal Husbandry.
Standards on Weightsand Measures (Packaged Commodities) Rules, 1977
These Rules lay down certain obligatory conditions for all commodities in the
packed form with respect to their quantity declaration. These Rules are operated
by the Directorate of Weights and Measures under the Ministry of Food and
Civil Supplies.
Export (Quality Control and Inspection) Act, 1963: The Export Inspection
Council is responsible for operation of this Act under which a large number of
exportable commodities have been notified for compulsory pre-shipment
inspection.
a
4.7 LET US SUM UP
Entrepreneurs are basically innovative, risk taking persons who try to take
advantage of new technologies. Entrepreneurs are classified based on expertise,
motivation level and type of business. Government support is high for group
approach. Therefore, entrepreneurs should form "E-teams" at village level,
associations at district level and federations in state level. Until now growers
were concentrating only on production and value addition and marketing was
done by middlemenlexternal sources. Middlemen were earning 40 to 50 per
cent of the profit from farm, Entrepreneurial activities with respect to
processing, value addition and marketing will definitely reduce the flow of
money to non-stakeholders (middlemen). Moreover, Entrepreneurial
opportunities are observed in diversification, organic products and venture
88 technologies.
Entrepreneurship
4.8 GLOSSARY Development
@ SUGGESTED READINGS
Chakraborti, T, 2003. Introducing Entrepreneurship Development. Modem
Book agency Private limited. Calcutta. pp 3 -37.
Desai, V. 2003. Dynamics of Entrepreneurial Development and Management.
Himalaya Publishing House. Mumbai.
Dhanakumar,V.G. 2006. Production and Operation Managementfor Plantation
and Agri-business. Anmol Publications. pp 107-127.
Hisrich R.D. and P. Michael, 2002, Entrepreneurship. Tata McGraw Hill.
New Delhi. pp 37-42.
Rajagopal, 2001, Agri-business and Entrepreneurship.Anmol Publications Pvt.
Ltd. New Delhi. pp-53-90
S h m a , D.D, S.K, Dhameja. and B.R,Gujar.,1999. Entrepreneurship,Strategic
Management and Globalisation. Rawat Publications. New Delhi. pp 91.
Sridhar, M.K., and M.V, Ravikumar,, 2003. Entrepreneurial Innovativeness
in the Team Formation. Proc of 3"' International Entrepreneurship Forum.
pp 203-205
www.mofpi.com
http:en.wikipedia.org
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NOTES