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Revenue
67,000,000,000,000
66,750,317,000,000
66,500,000,000,000
66,000,000,000,000
65,500,000,000,000
65,000,000,000,000
64,500,000,000,000
64,000,000,000,000 64,061,947,000,000
63,500,000,000,000 63,594,452,000,000
63,000,000,000,000
62,500,000,000,000
62,000,000,000,000
2014 2015 2016
Revenue
Net Income
5,000,000,000,000
4,980,000,000,000 4,984,305,000,000
4,960,000,000,000
4,940,000,000,000
4,920,000,000,000
4,900,000,000,000
4,880,000,000,000
4,860,000,000,000 4,866,097,000,000 4,867,347,000,000
4,840,000,000,000
4,820,000,000,000
4,800,000,000,000
2014 2015 2016
Net Income
Profitability Ratio
14
12
10
8
6
4
2
0
2015 2016
The company has brands that are in the heart of the The substance of noodles is not good for health to be
consumer. The largest market share in Indonesia, reaches consumed everyday
around 70.7%, shows the reputation superiority that
reflects the corporate strength and brand image of the
company.
S2: Variety of Product W2: The innovation does not match with the demand.
The company offers the variety of product for the Sometimes the variety product does not fulfill the
customer. The product of company is not only noodles, demand of customer. For example, the company offers
but also beverage, snack, and many more. the taste that is not familiar with the costumer’s
tongue.
S3: Strong Research and Development division
The Lifestyle of people in this era need simple, fast, The competitor can offer different taste just like Mie
instant, taste and not expensive. So, the demand of Sedap Ayam Bawang when the customers feel boring
noodles is increasing. with Indomie
O2: International expansion T2: The substitute product is high
Foreigners like the taste of Indomie which means can be There are many substitute product for noodles, just
new market for company (not just in Indonesia). like bread or rice.
O3: There are many business using Noodles
In this era, there are many business that the core business
offers noodles to the customer. For example is Warunk
Upnormal.
From SWOT Analysis, PT Indofood can analyze the strategies that suitable for the condition of
the company
Strategy SO (Strength-Opportunities) Strategy WO (Weakness-Opportunities)
- International expansion - Diverse product with healthier noodles
Expand the selling of product around the world Create new healthier noodles
- B2B marketing - Managing portfolio products better
Create new market to the business (company) Create new product that suitable and fit with
that need noodles as core business. customer’s tongue
- Diversification new product
Create new product
Based on the strategies above, PT Indofood has to create strategies such as:
- International expansion
Based on the Financial Statement, information concerning by location of customers is:
Indonesia has the largest customers that generate Rp 31,656,229,000,000 in the year 2016.
Then, there are some countries that has generate large amount of revenue: Saudi Arabia
(Rp 934,081,000,000), Nigeria (Rp 370,755,000,000), Australia (Rp 180,043,000,000),
and many more.
- B2B Marketing
PT Indofood establish entrepreneurial cooperation program or deal the partnership with the
restaurant that need Indomie as the core business. This can be good for the revenue of
company.
- Create New Product
The highlight was the introduction of premium instant noodles with real meat toppings,
which was very well received by the consumers.
In order to achieve the strategies above, PT Indofood has to achieve Key Success Factors:
- International License Business
PT Indofood has to ensure the license trade the product to the international market. If there
is no license business, the stragegies that has been made cannot be done.
http://www.indofood.com/product/noodles
http://www.idx.co.id/Portals/0/StaticData/ListedCompanies/Corporate_Actions/New_Info_JSX/Jenis
_Informasi/01_Laporan_Keuangan/04_Annual%20Report//2016/INDF/INDF_Annual%20Report_2016.
pdf
http://www.wingscorp.com/content/product/product_list.php?c=22&l=1&b=4&h=1
https://databoks.katadata.co.id/datapublish/2017/01/30/indofood-kuasai-71-pasar-mi-instan-
indonesia