2017

in

C o f f ee
n
nadia
a new sub-category was created

Ca
A report presented by to recognize Non-Espresso-Based
the Coffee Association Beverages (N-EBB) within the
2017 of Canada specialty coffee category. N-EBB

n
consists of frozen blended coffee,
p t i o
nsum
cold brew and nitro coffee.

Co
Percent Canadians
Aged 18-79 Who 8%
Drank N-EBB
Yesterday 2017:

71%
1.0
0.8
0.6
0.4
0.2
0.0

85%
Past-Year
SINGLE-CUP BREWER
PENETRATION STAGNATES
Percent Canadians Aged 18-79 Who Own A Single-Cup System
Percent of Canadians 2012 15%
Aged 18-79 Who Drank
Coffee Yesterday 81% 2013 20%
Past-Week
2014 27%
Method of Preparation Among 2015 38%
Canadian Past-Day Coffee
Drinkers Aged 18-79
2016 38%
Among past-day coffee drinkers, Caucasians are most likely to use a drip 2017 36%
coffee maker, while instant and RTD

Place of
skew towards South Asians. Strong in-home preparation
is driven by Caucasians
Caucasian: 45% 26% 9% 2% Prepa ration
South Asian: 30% 12% 22% 12% Among Past-
East/Southeast Asian: 28% 27% 10% 4% Day Canadian In-home Out-of-home

Coffee
%
Canadians Aged 18-79
Caucasian: 82% Caucasian:
37%
Who Drank Coffee 63%
Drinkers
South Asian:
South Asian: 56%
Types Yesterday East/Southeast 57%
Aged 18-79 58%
East/Southeast
Asian: Asian:
Total Coffee Traditional Coffee
Caucasian: 71%
South Asian: 67%
East/Southeast Asian: 70%
Caucasian: 56%
South Asian: 39%
East/Southeast Asian: 41%
% Place of Consumption
Among Past-Day Canadian
Coffee Drinkers Aged 18-79
Coffee consumption shifts in favour of out-of-home

Non-Espresso- Espresso-Based In-home

Based Beverages Beverages Out-of-home
79% 79% 76%
Caucasian: 21%
Caucasian: 7%
South Asian: 30% 44%
South Asian: 20% 38% 39%
East/Southeast Asian: 31%
East/Southeast Asian: 7%

2015 2016 2017 2015 2016 2017

Espresso-Based Beverages Growing
Percent Canadians Aged 18-79 Who Drank EBB Yesterday Percent Canadians Aged 18-79 Percent Canadians Aged 18-79
Who Drank Espresso-Based Who Drank Non-Espresso-
Beverages Yesterday Based Beverages Yesterday

18-24 25% 18-24 11%

13% 14% 16% 17% 23% 25-34 24% 25-34 12%
35-49 27% 35-49 8%
2013 2014 2015 2016 2017 50-64
65-79
21% 50-64
65-79
5%
18% 4%

Coffee and Tap water Are the most commonly consumed beverages
Percent Canadians Aged 18-79 Drinking Yesterday

71% 67% 44% 48% 43% 43% 32% 29% 3% 3%

Coffee Tap Bottled Tea Alcohol Milk/Milk Juice Pop Sports Energy
Water Water Beverages Drinks Drinks

Prepared by DIG Insights