Consumer Behaviour Towards Maggi Noodles

Project Report 2017-2018
CONTENTS
CHAPTER : 1
 INTRODUCTION
 INDUSTRY PROFILE
 COMPANY PROFILE
 PRODUCT PROFILE
CHAPTER : 2
 CONSUMER BEHAVIOUR
CHAPTER : 3
 OBJECTIVES
 RESEARCH METHODOLOGY
 LIMITATIONS
CHAPTER : 4
 DATA ANALYSIS & INTERPRETATION
CHAPTER : 5
 FINDINGS&SUGGESTIONS
CHAPTER : 6
ANNEXURE :
 QUESTIONNAIRE
 BIBILIOGRAPHY
Department of management and commerce S.J.D.C ,Kurnool

CHAPTER – 1
INTRODUCTION

INTRODUCTION TO NOODLES
Noodles are a staple food in many cultures made from unleavened dough which
is stretched, extruded, or rolled flat and cut into one of a variety of shapes.
While long, thin strips may be the most common, many varieties of noodles are
cut into waves, helices, tubes, strings, or shells, or folded over, or cut into other
shapes. Noodles are usually cooked in boiling water, sometimes with cooking
oil or saltadded. They are often pan-fried or deep-fried. Noodles are often
served with an accompanying sauce or in a soup. Noodles can be refrigerated
for short-term storage, or dried and stored for future use.
In American English usage , the word “noodles” is an inclusive term that

denotes flour paste product in various shapes. In British English usage it
generally a food in the form of long , thin strips of flour paste products. The
material composition or geocultural origin must be specifid when discussing
noodles.the word derives from the German word “nudel”

INDUSTRY PROFILE

NOODLES INDUSTRY PROFILE
Indian noodles market (instant noodles) is estimated at INR 1,300 to 1,600

crores (USD 300 –USD 350 mn) in 2010. According to estimates, the market is
expected to reach INR 3,000 -3,500 crore by 2015 clocking a CAGR of 20%.
The market is dominated by instant noodles and nestle’s brand – Maggi (which
was first noodle brand to be introduced in india in mid 1980s). Nestle has
virtually dominated the Indian noodle market till now but lately many large
FMGG players and retail chains have launched their product in this lucrative
space.
Urbanization , rising income levels , working couples, interstate migration and

changing lifestyle of young India are key drivers for the noodles market . The
product was positioned as meal which is filling and can be prepared in just a
few minutes , thus offering both convenience and time saving.
TRENDS IN INDIA NOODLE MARKET
1. Increasing competition : competition in instant noodle category has

intensified with players such as Glaxo Smith Kline(Horlicks foodles),
ITC (sunfeast Yippee noodles ) , capital foods and Hindustan Unilever
launching new product in the market . Private label brands such as Tasty
Treat by Future Group (Big Baazar retail chain ) have also been launched
an it is expected that many more private label brands may hit the market .
2. New product launches and extensive marketing : All players new or

old have been busy launching new products and marketing campaigns .

Maggi has Launched an extensive campaign with their new product

vegetable multigrain noodles. Tasty Treat increased its variants from two
to five . Similarly, foodles is stressing on the health aspect of its products.
3. Stress on health and wellness : As on all other food categories, players

are stressing on health and wellness aspects of their products . Maggi
launched Atta noodles and multigrain noodles to customers while Glaxo’s
Foodles also stresses on the multigrain aspect of their product.
4. Traditional flavours still dominate: Masala , chicken and tomato are

most popular flavours in the market
5. Addressing rural market : Noodles are primarily consumed in urban

India and to expand this market companies such as Nestle have
introduced small sized and low cost products to address the demand of
rural market . The success of this effort is still to be seen.

COMPANY PROFILE


HISTORY OF NESTLE
The history of Nestlé began in Vevey, Switzerland, in1867 when founder Henri
Nestlé created one of the first infant foods in response to the need for a healthy
and affordable product to serve as an alternative for mothers who could not
breastfeed their babies. He called his product Farine Lactée Henri Nestlé.
Within a few years, the Farine Lactée product was marketed in Europe. Nestlé
called his company Société Farine Lactée Henri Nestlé. In 1874, Nestlé
developed its condensed milk product, to contend with the Anglo-Swiss
Condensed Milk Company,
a competitor that was producing cheese, instant formulas and had opened
Europe’s first sweetened condensed milk factory in Cham, Switzerland, to
market the first condensed milk, MILKMAID.
The two companies merged in 1905, the year after Nestlé added chocolate to its
line of foods. The newly formed Nestlé and Anglo- Swiss Milk Company had
factories in the United States, Britain, Spain and Germany. Soon the company
was manufacturing in Australia with warehouses in Singapore, Hong Kong and
Bombay. Most production however still took place in Europe.
The start of World War I made it difficult for Nestlé to buy raw ingredients and
distribute products. Fresh milk was scarce in Europe, and factories had to sell

milk for the public need instead of using it as an ingredient in foods. Nestlé
purchased several factories in the U.S. to keep up with the increasing demand
for condensed milk and dairy products via government contracts. The
company’s production doubled by the end of the war.
When fresh milk became available again after the war, Nestlé suffered and
slipped into debt. The price of ingredients had increased, the economy had
slowed and exchange rates deteriorated because of the war. An expert banker
helped Nestlé find ways to reduce its debt. By the 1920s Nestlé was creating
new chocolate and powdered beverage products. Adding to the product line
once again, Nestlé developed Nescafé in the 1930s and Nestea followed.
Nescafé, a soluble powder, revolutionized coffee drinking and became an
instant hit. With the onset of the Second World War, profits plummeted.
Switzerland was neutral in the war and became increasingly isolated in Europe.
Because of distribution problems in Europe and Asia, Nestlé opened factories in
developing countries in Latin America. Production increased dramatically after
America entered the war and Nescafé became a main beverage for the American
soldiers in Europe and Asia. Total sales increased by $125 million from 1938 to
1945.
After 1945, Nestlé continued to prosper, merging with Alimentana S.A., a

company that manufactured soups and seasonings, in 1947. In the coming years,
Nestlé acquired Cross & Blackwell, Findus frozen foods, and Libby’s fruit
juices. Nescafé instant coffee sales quadrupled from 1960 to 1974, and the new
technology of freeze drying allowed the company to create a new kind of instant
coffee, which they named Taster’s Choice.

Expanding its product line outside of the food market, Nestlé became a major
stockholder in L’Oréal cosmetics in 1974. Soon after, the company suffered
with increasing oil prices and the slowing growth in industrialized countries.
Foreign exchange rates decreased, in turn reducing the value of the sterling
pound, dollar and franc. Prices of coffee beans and cocoa rose radically,
presenting further problems for Nestlé. The company decided to venture into the
pharmaceutical industry by acquiring Alcon Laboratories, Inc.
By the 1980s, in one of the largest takeovers at that time, Nestlé bought
Carnation for $3 billion. International trade barriers diminished in the 1990s,
opening trade with Eastern parts of Europe and China. In the 1990s, Nestlé
acquired San Pellegrino, and Spillers Petfoods of the UK. With the acquisition
of Ralston Purina in 2002, the Nestlé owned pet care businesses joined to form
the industry leader Nestlé Purina PetCare

MAIN BRANDS
BEVERAGES :
Nescafe , Sunrise Premium , Sunrise Special , Sunrise Extra , Teamate ,

Milo.
MILK PRODUCTS :
Lactogen , Nestogen , Nan , Nestle Milk ,Dhai, Everyday Ghee, Butter.
WEANING CEREALS :
Cerelac, Nestum , Growing Up Milk.
CULINARY PRODUCTS :
Maggi soup, Maggi noodles, Maggi cubes, Maggi Pickles

CHOCOLATES :
Kitkat , Milky Bar, Munch , Bar One ,Classic , Chaco Stick , Milky Bar
Chaco.
CONFECTIONERY :
Polo , Eclairs , Milky bar Eclairs, Toffo , Fruitps , Splash , Twins ,

Chews, Soothers.
DESERT MIX :
MILk Maid, GulabJamun , KesarKulfi.
MINERAL WATER :
Pure life.
SPECIALLY IMPORTS :
Fox’s , Sasso , After Eight , Nesquick , Pellignins, Perrier,
Nescafe Gold

PRODUCT PROFILE

MAGGI 2-Minute Noodles

Brand MAGGI has started
“Simply Good” initiative, in line
with Nestlé’s global
commitment which is firmly
embedded in our Purpose and
Values which is to enhance
quality of life and contribute to a
healthier future.
In India the Simply Good
journey has started with
everyone’s
favourite MAGGI 2-Minute
Masala Noodlesfortified with
iron which will now provide
consumers 15% of their daily
Iron requirement.
Iron deficiency is one of the
leading micronutrient
deficiencies in our country.

MAGGI PRODUCT PROFILE
Type - Aktiengesellschaft; subsidiary of NESTLE
Industry : Food
Founded : 1890
Founder(s) : Julius Maggi
Headquarters : Cham, Switzerland
Key people : Alain Pedersen
Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand

is popular in Australia, India, South Africa, Brazil, New
Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh,Pakistan, Fiji and
the Philippines. In several countries, it is also known as "maggi mee" (mee is
Indonesian/Malay/Hokkien for noodles).
Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups,
stocks, and noodles. In Malaysia, there are fried noodles made from maggi
noodles known as Maggi goreng. Maggi noodles recently introduced a new
variety of its noodles, to cater for the health conscious like 'No MSG', 'Less
Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed
by the name "Vegetable Atta Noodles" has been introduced in India.

Following are Range of Maggi Products:-
Noodles :-
MAGGI noodles is one of the largest and most loved food brands
that defines Instant Noodles in India.
Continuing to spread joy as it has done for the last 25 years, your favourite
MAGGI Noodles is as tasty as ever and even provide essential nutrients for all
age group.with the goodness of protein and calcium ,MAGGI Noodles is
available in 4 delectable flavours –MASALA , CHICKEN-TOMATO-and
CURRY.
Sauces:-
MAGGI Sauces have been in integral part of the India

consumers household for decades now.

To carter to the diverse Indian palate ,MAGGI has a host of variants like :
The quintessential Rich Tomato Ketchup and Rich Tomato sauces (no onion no
garlic) The unique Hot & SweetTomato Chilli sauces and oriental chilli garlic
sauces the Indian style tomato chatpat sauces maggi pichku-pichkoo is a small
pack which makes MAGGI tomato ketchup affordable to a host of new
consumers . and now , MAGGI makes the delight “bigger”by introducing a
badapichkoo, which is a large tomato ketchup pack which ensures that the fun
goes on and on.
The growing popularity of asian in the united states has given rise to an array of
convenient new food products that makes preparing authentic Asian cuisine
easier than ever before .
MAGGI is also an ingredient deeply –rooted in traditional cooking

throughout latin American and the caribbean , due to its convenience and a wide
range of products , MAGGI has been passed down from generation to
generation as the secret to enlivening any dish with that special latino flavour .

When looking for helpful meal ideas to bring to your table , Maggi will help
you enhances any dish by adding a savory authentic taste.
MAGGI has a vast product range . Some of the products of maggi are
worldwide known like maggi noodles and maggi soup while there are also some
products of maggi like maggibhuna masala which are not much known as
compare to other products of maggi

CHAPTER – 2
CONSUMER
BEHAVIOUR

CONSUMER BEHAVIOUR
Consumer orientation stems from the company’s adoption and

implementation of the marketing concept – a philosophy of every business unit
which has triple implications namely :
1) The victory of any business unit rests on consumers who are willing to
accept and play for the product or services.
2) The firm must be aware of what the market want well in advance of
production and
3) Consumer wants must be monitored continuously for assured success

over competitors .
The consumer are the arbiters of fortune in business in highly

competitive Economics system , the success , survival and growth of
firm warrants accurate knowledge about – the consumer is the crucial
task of every marketing manager.
DEFINITION :
Professor walter C.G and professor paul G.W it is “ the process where
by individual decide whether , what , when , where , how and from whom
to purchase goods and services.

STEPS IN CONSUMER BUYING PROCESS
The following are the five steps generally followed by the consumer while
buying a product .
1) Need recognition :
Need recognition is the awareness of the want or a desire or a

consumption problem with out whose satisfaction the consumer feels
restless and tension – charged .
2) Information search :
Consumer interested is indicated in the consumer’s willingness to speak

further information about the product or service . since there are varieties
of product and he seeks to have maximum satisfaction , he searches
relevant information .
3) Evaluation and intension :
The evaluation stage is the stage of mental trial of the produce or a

service.

4) Purchase Decision :
decision to purchase implies consumer commitment for a produce or a

service . practically , it is the last stage in the buying process because , it
completes the exchange process.
5) Post Purchasing Reaction :
The post purchase experience may be a set of positive or negative feeling.

Positive feeling or satisfaction will result is repeat sales or at least
recommending the product or services to others : on the other hand ,
dissatisfaction or negative feeling creating anxiety and doubts .

CHAPTER – 3
OBJECTIVES

OBJECTIVES
1) To know consumer’s behaviour towards maggi 2 minute noodles

2) To find out level of satisfaction of the consumer towards maggi 2minute
noodles.
3) To know the consumers perception regarding the price of maggi noodles
4) To understand the stimulus magi noodles as a brand on consumer mind
set .
5) To understand the perception of the people about maggi.

RESERARCH
METHODOLOGY

RESEARCH METHODOLOGY
“ To collect the information , marketing research is taken into consideration

.marketing research has been define as”The Systematic gathering and services
from producer to the consumer”.
DATA SOURCES :
There are two sources of collection data:
1) Primary sources
2) Secondary source
In the survey being conducted both primary and secondary sources of
data has been in collection of relevant information.
Primary and Secondary Sources :
Researchers need to consider the sources on which to base and confirm their
research and findings. They have a choice between primary data and secondary
sources and the use of both, which is termed triangulation, or dual methodology.
Primary data is the data collected by the researcher themselves, i.e.
1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research
8. longitudinal studies

Secondary sources are data that already exists
1. Previous research
2. Official statistics
3. Mass media products
4. Diaries
5. Letters
6. Government reports
7. Web information
8. Historical data and information
APPROACH SURVEY :
Survey is best suited for the descriptive research . They are undertaken to
learn about peoples’s knowledge , beliefs , preferences and satisfaction.
INSTRUMENT :
Questionaire :
This consist of a set of questions presented to respondents for their

answers .Questionaires need to be carefully developed and tested before using it
for data collection.

FORM OF INSTRUMENT
Closed ended questions :
The form used here is closed ended question with all the possible answer
to make the respondents feel comfortable.
Open ended question are useful in knowing the ideas of the respondents
in their own words.
Types of questions asked:
A question offering two answer choices

Multiple choice : A question offering three or more choices.
Rating Scale :
A scale rates some attributes from excellent to poor
Sample : The sample size selected is 50
Sampling procedure :
The procedure is simple random sampling . Ever member of the population

has an equal chance of selection .

LIMITATIONS

LIMITATIONS
Through ever effort has been made the project study comprensive
there has been limitations.
1) The study restricts to Kurnool city only.

2) Sample size of 50 respondents has been taken which is too small to
generalize trend.
3) Research time was limited so in depth analysis could not be done
4) The method used in this project are random sampling method and
results obtained may not be fully accurate and reliable

CHAPTER – 4

DATA ANALYSIS
&
INTERPRETATION

TABLE SHOWING THE TYPE OF FOOD PREFERRED

BY CONSUMERS
Types No. Of respondents Percentage

Fast food 7 14%
Homemade food 38 76%
Packed food 2 4%
Ready made food 3 6%
Inference:-
From the above table , it is clear that
14% of consumers preferred” fast food”
76% of comsumers preferred” homemade food”
4% of consumers preferred” packed food”
6% of consumers preferred” ready made food”
Source : questionnaire

GRAPH SHOWING THE TYPE OF FOOD

PREFERRED BY CONSUMERS
preference
4% 6% 13%
fast food
homemade food
packed food
76% ready made food

TABLE SHOWING THE TYPE OF FAST FOOD

Types No . of respondents Percentage

In fast food center 15 30%
Homemade fast food 35 70%
Inference:-
From the above table it is clear that
30% of consumer preferred towards in fast food centers
70% of consumers preferred towards homemade fast food
Source : questionnaire

GRAPH SHOWING THE TYPE OF FAST FOOD

peference
30%
fast food Center

Home made fast food
70%

TABLE SHOWING THE DIFFERENT

BRANDS OF NOODLES PREFERRED BY
CONSUMERS
Brands No.of respondents percentage

Maggi 31 62%
Yippee 14 28%
Horlicks 2 4%
Top ramen 3 6%
Inference :
From the above table, it is clear that
62% of market occupied by Maggi
28% of market occupied by Yippee
But only 4% and 6% of market occupied horlicks and top ramen
Source : Questionnaire

GRAPH SHOWING THE DIFFERENT BRANDS OF

NOODLES PREFERRED BY CONSUMERS
BRAND
100%
80%
62%
60%
40% 28%
20% 6%
4%
0%
Maggi Yippee Horlicks Top ramen

TABLE SHOWING THAT VARIOUS RESPONDENTS

USING DEFFERENT VARIETIES OF MAGGI
NOODLES
Percentage
Varieties No .of respondents
Vegetable atta noodles 20 40%

2 minute noodles 22 44%
Hungroo noodles 1 0.5%
Chicken noodles 7 7.5%
Inference :
From the above table ,it is clear that
40% of respondents using vegetable atta noodles
44% of respondents using 2 minutes noodles
0.5 % and 7.5% of respondents are using chicken and hungroo noodle

GRAPH SHOWING THAT VARIOUS RESPONDENTS

USING DEFFERENT VARIETIES OF MAGGI
NOODLES
varieties of maggi noodles

varieties of maggi noodles
100%
80%
60% 40% 44%
40%
20% 7.50%
0.50%
0%
vegetable 2 minute hungroo chicken
atta nooldes noodles noodles noodles

TABLE SHOWING THE CONSUMERS PERCEPTION

TOWARDS MAGGI PRODUCTS
Good for health 10%

Ready to eat 32%
Junk food tasty 30%
Fun eating 28%
Inference:
10% of consumers perception about maggi products are Good for health
32% of consumers perception about maggi products are Ready to eat
30% of consumers perception about maggi products are Junk food tasty
28% of consumers perception about maggi products are Fun eating
Source: Questionnaire

GRAPH SHOWING THE CONSUMERS PERCEPTION

TOWARDS MAGGI PRODUCTS
perception
100%
80%
60%
32% 30% 28%
40%
20% 10%
0%
Good for ready to eat junk food fun eating
health

TABLE SHOWING THAT HOW FREQUENTLY CONSUMERS BUY

MAGGI 2 MINUTE NOODLES
Daily 5%
Rarely 34%
Once a week 39%
Once a month 22%
Inference:
From the above table,it is clear that
5% of consumers purchasing Maggi 2 minute noodes ‘ Daily,
34% of consumers purchasing Maggi 2 minute noodles ‘Rarely,
39% of consumers purchasing Maggi 2 minute noodles ‘Once a week,
22% of consumers purchasing Maggi 2 minute noodles ‘ Once a month.

GRAPH SHOWING THAT HOW FREQUENTLY CONSUMERS BUY

MAGGI 2 MINUTE NOODLES :
100%
80%
60%
39%
40% 34%
22%
20% 5%
0%
Daily Rarely Once a week Once a month

TABLE SHOWING THE CONSUMERS PERCEPTION TOWARDS

MAGGI NOODLES AS A HEALTHY PRODUCT
YES 52%
NO 48%
Inference :
From the above table it is clear that
52% of consumers opinion that Maggi noodles is healthy product
48% of consumers opinion that Maggi noodles is not healthy product

GRAPH SHOWING THE CONSUMERS PERCEPTION TOWARDS

MAGGI NOODLES AS A HEALTHY PRODUCT
Yes No
48% 52%

TABLE SHOWING THE PERIOD OF

CONSUMPTION
Period Percentage
When you hungry 28%
Evening as snacks
58%
Break fast 14%
Dinner 0%
Inference :
28% of respondents takes as when they Hungry,
58% of respondents takes as evening as Snacks,
14% of respondents takes as Break fast ,
so there is no one takes as Dinner.

GRAPH SHOWING THE PERIOD OF

CONSUMPTION
100%
90%
80%
70%
60%
Respondents
50%
40%
30%
20%
10%
0%
When you Evening as
Break fast Dinner
hungry snacks
period of consumption 28% 58% 14% 0%

TABLE SHOWING THE FACTORS INFLUENCING

CONSUMERS TO PURCHASE MAGGI NOODLES
Factors No. Of respondents percentage

Moderate price 3 6%
Availability 4 8%
Easy to cook 40 80%
Brand image 3 6%
Inference :
From the above table , it is clear that
6% of respondents influenced by Moderate price
8% of respondents influenced by Availability
80% of respondents influenced by Easy to cook
6% of respondents influenced by Brand image

GRAPH SHOWING THE FACTORS INFLUENCING

CONSUMERS TO PURCHASE MAGGI NOODLES
Factors
6% 6%
8%
80%
moderate availability easy to cook brand image

TABLE SHOWING THE CONSUMERS VIEW

REGARDING PRICE
Price No .of respondents Percentage

Very high 3 6%
High 5 10%
Reasonable 37 74%
Low 5 10%
Inference :
From the above table it is clear that ,
6% of respondents feel Very high ,
10% of respondents feel High ,
74% of respondents feel Reasonable ,
10% of respondents feel Low.

GRAPH SHOWING THE CONSUMERS VIEW

REGARDING PRICE
Price Values
74%
6% 10%
10%
very high
high
reasonable
low

TABLE SHOWING THE CONSUMERS LEVEL OF
SATISFACTION TOWARDS MAGGI 2 MINUTE

NOODLES
Level of satisfaction No .of respondents percentage
Excellent 7 14%
Good 23 46%
Satisfied 17 34%
Not satisfied 3 6%
Inference :
14% of respondents says that Excellent ,
46% is Good ,
34% is satisfied,
6% are not satisfied towards maggi 2 minute noodles

GRAPH SHOWING THE CONSUMERS LEVEL OF

SATISFACTION TOWARDS MAGGI 2 MINUTE
NOODLES
LEVEL OF SATISFACTION
excellent good satisfied not satisfied
6%
14%
34%
46%

TABLE SHOWING THE CONSUMERS USING OTHER

PRODUCTS OF NESTLE
Yes 80%
No 20%
Inference :
80% of respondents using other products of Nestle ,
20% of respondents are not using other products of Nestle.

GRAPH SHOWING THE CONSUMERS USING

OTHER PRODUCTS OF NESTLE
No
20%
Yes
80%

CHAPTER- 5

FINDINGS
AND
SUGGESTIONS

FINDINGS
 From the study it is evident that majority of respondents prefer home

made fast food.
 From the study it is evident that majority of respondents use brand of

maggi.
 From the study it is evident that majority of respondents feel easy to

cook.
 From the study it is evident that majority of respondents using other

products of Nestle.
 People are very satisfied price of the maggi noodles

Suggestions
 To increase the quality of masala and increase the size of the

product .
 Give more adds (or) advertisements for the product
 Decrease the price and increase the quality .
 To bring more variable flavours .
 Maggi has to increase the varieties of ingrediants to attract

various types of customers .

CHAPTER – 6

QUESTIONNAIRE

Questionnaire
Hello , I am v.prashant currently studying final BBA in St. joseph’s degree college , doing project
on“consumer behaviour towards maggi 2minutes noodles” . I request you to give your valuable
opinion on the product by filling the questionnaire.
NAME : AGE :
Gender : OCCUPATION :
1) Which type of food do you prefer to eat ?
a)Fast food b)Homemade food c)Packed food d)Ready made food
2) If you like to eat fast food which one do you prefer to eat?
a)In fast food center b)Home made fast food

3) If you like home made fast food which one do you prefer?
a)Noodles b) Masala oats c)Pasta d)Mcain

4) If you prefer noodles which brand do you like most?
a)Maggi noodles b)Yippee noodles c)Horlicks noodles d)Top rammen

5) If you like maggi noodles which type of it do you like ?
a)Vegetable atta noodles b)2 minutes noodles c)Hungroo noodles

d)Chicken noodles
6) What comes first in your mind when you hear the word Maggi ?
a)Noodles b) Fast food c)Snacks d)None of these

7) How do you perceive Maggi products?
a)Good for health b)Ready to eat c)Junk food Tasty d) Fun eating
8) How frequent l y do you bu y m aggi 2 m inut e noodl es?
a)Daily b)Rarely c)Once a week d)Once a month

9) Do you perceive Maggi noodles as a healthy product?
a)Yes b)No
10) When do you like to eat maggi 2 minutes noodles ?
a)When you hungry b)Evening times c)Breakfast d)Dinner

11) What factors influence you to purchase maggi noodles again & again?
a)Moderate price b)Availability c)Easy to cook d)Brand image

12) How do you feel about price of the product ?
a)Very high b) High c) Reasonable d) Low

13) Rate your satisfaction levels ?
a)Excellent b)good c)Satisfied d) Not satisfied

14) Are you using any product of NESTLE ?
a) Yes b) No
15) Give your valuable suggestions if any :

BIBLIOGRAPHY

BIBLIOGRAPHY
Marketing management - Philip kotler
Company website - www.nestle.com
Other websites - https://en.wikipedia.org/wiki/Maggi

Consumer Behaviour Towards Maggi Noodles

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Project Report 2017-2018

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

In American English usage , the word “noodles” is an inclusive term that

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

NOODLES INDUSTRY PROFILE

Indian noodles market (instant noodles) is estimated at INR 1,300 to 1,600

Urbanization , rising income levels , working couples, interstate migration and

TRENDS IN INDIA NOODLE MARKET

1. Increasing competition : competition in instant noodle category has

2. New product launches and extensive marketing : All players new or

Department of management and commerce S.J.D.C ,Kurnool

Maggi has Launched an extensive campaign with their new product

3. Stress on health and wellness : As on all other food categories, players

4. Traditional flavours still dominate: Masala , chicken and tomato are

5. Addressing rural market : Noodles are primarily consumed in urban

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

After 1945, Nestlé continued to prosper, merging with Alimentana S.A., a

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

Nescafe , Sunrise Premium , Sunrise Special , Sunrise Extra , Teamate ,

Lactogen , Nestogen , Nan , Nestle Milk ,Dhai, Everyday Ghee, Butter.

Cerelac, Nestum , Growing Up Milk.

Maggi soup, Maggi noodles, Maggi cubes, Maggi Pickles

Department of management and commerce S.J.D.C ,Kurnool

Polo , Eclairs , Milky bar Eclairs, Toffo , Fruitps , Splash , Twins ,

MILk Maid, GulabJamun , KesarKulfi.

Fox’s , Sasso , After Eight , Nesquick , Pellignins, Perrier,

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

MAGGI 2-Minute Noodles

Department of management and commerce S.J.D.C ,Kurnool

MAGGI PRODUCT PROFILE

Type - Aktiengesellschaft; subsidiary of NESTLE

Founder(s) : Julius Maggi

Headquarters : Cham, Switzerland

Key people : Alain Pedersen

Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand

Department of management and commerce S.J.D.C ,Kurnool

Following are Range of Maggi Products:-

MAGGI Sauces have been in integral part of the India

Department of management and commerce S.J.D.C ,Kurnool

MAGGI is also an ingredient deeply –rooted in traditional cooking

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

Department of management and commerce S.J.D.C ,Kurnool

Consumer orientation stems from the company’s adoption and

3) Consumer wants must be monitored continuously for assured success

The consumer are the arbiters of fortune in business in highly

Department of management and commerce S.J.D.C ,Kurnool

STEPS IN CONSUMER BUYING PROCESS

Need recognition is the awareness of the want or a desire or a

Consumer interested is indicated in the consumer’s willingness to speak

3) Evaluation and intension :

The evaluation stage is the stage of mental trial of the produce or a

Department of management and commerce S.J.D.C ,Kurnool

decision to purchase implies consumer commitment for a produce or a

5) Post Purchasing Reaction :

The post purchase experience may be a set of positive or negative feeling.