Initial Research

Red Bull

The red bull energy drink was created in 1987 by an Austrian man called Dietrich Mateschitz.
Mateschitz was inspired to create the red bull energy drink after a trip to Thailand. The drink that
inspired the creation of red bull was called Krating Daeng. Mateschitz decided to take the idea of the
energy drink and change the taste slightly so it would fit more in line with that of the Europeans.
Mateschitz founded “Austrian Red Bull GmBh” in partnership with a man called Chaleo Yoovidhya.
Now over thirty years and 62 billion cans later Red Bull is still the most popular energy drink in the
world. Today Red Bull is available in 171 countries and over 62 billion cans of Red Bull have been
consumed so far.

The red bull can is a tall slim can that features the company logo and a blue and silver colour
scheme. The red bull name was also taken from the Krating Daeng drink. Krating in Thai meaning red
and Daeng being the name of a bull like animal, slightly larger than a Bison.

Red bull’s famous slogan is “Red Bull Gives You Wings” this slogan is used at the end of all video
advertisements and written on almost all of their products. The company also advertise through
sponsoring a large number of sporting events such as red bull racing and FC red bull Salzburg.
Ingredients and Price

Red bull usually sells for around £1.40 depending on where it is being sold. The ingredients are found
on the back of the can, as shown on the screenshot below.

Monster Energy

Monster Energy is an energy drink introduced by Hansen Natural Company (now Monster Beverage
Corporation (MNST)) in April 2002. The company is also known for supporting many extreme sports
events such as Moto GP UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well
as electronic sports.There are 34 different drinks under the Monster brand in North America,
including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle
Monster.
The Monster Energy Drink logo is widely recognized among major beverages and at sponsored
events. The design was created by McLean Design, a California-based strategic branding firm. The
logo is composed of a vibrant large green ″M″ on a field of black. The ″M″ is stylized in such a way as
to imply that it is formed by the claws of a monster ripping through the can.

Monster Energy is advertised mainly through sponsorship of sporting events, including motocross,
BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through
sponsorship of eSports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a
distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Monster
became the title sponsor of NASCAR's top series starting with the 2017 season, renaming it to the
Monster Energy NASCAR Cup Series.

Ingredient and pricing

Monster energy drinks usually sell for around £1.00 again varying with where they are being sold.
The ingredients are shown on the screenshot below.
RockStar energy drink

Rockstar is an energy drink created in 2001, which in 2008 had 14% of the market. Rockstar is based
in Las Vegas, Nevada. As of January 2013, Rockstar Energy Drink is available in more than twenty
flavors, and is in more than thirty countries.

Founded in 1998 by Russell Weiner,Rockstar launched into what was the fastest-growing segment of
the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients,
which it claimed were "scientifically formulated to speed the recovery time of those who lead active
and exhausting lifestyles—from athletes to rock stars, Rockstar sought to differentiate itself from the
market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing
itself as "twice the size of Red Bull for the same price”

By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155%
growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution[7] and had sold over a
billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over
20 countries, in addition to the United States. Rockstar switched distributors from The Coca-Cola
Company to PepsiCo in the summer of 2009.
The rockstar logo is stylised to have a star symbol represent the “A”. the name Rockstar was chosen
to remind people a sought after lifestyle, and to suggest that having the drink will make them, or is
for a rockstar.

Ingredients and pricing

The rockstar energy drink usually sells for £1.00 in the UK. The ingredients are detailed in image
below.
Essential Items On a Can

The logo of the drink company

The drink company details such as the address and the contact details

The name of the energy drink

Information text such as a brief description of the drink

A clear best before or use by date

Details for how to best store the product

Warnings about who should not consume the product

Warnings about the contents of the product

Logo proving the can is recyclable

Logo showing the can is made from aluminium

The product barcode

The product code

The amount of liquid in the can in millilitres

The number of calories in the product

Recommended serving details

A web address for the company

A buzz line, usually below the logo

Some possible details include information on a competition, a magic or secret ingredient, and the
price of the product