Sr No. Chapter Pg. No.

1 Executive Summary 1

2 Introduction 3

3 Research Methodology 32

4 Data Processing And Analysis 36

5 Finding 44

6 Conclusion 48

7 50
Recommendation

8 Bibliography
52

9 Data Sheet 54
 EXECUTIVE SUMMARY:

The project have made on mutual fund awareness among customer. The main
purpose of the project is to create awareness into common people regarding mutual fund.
ICICI has taken an initiative awareness mutual fund for the common people. Scope of this
project is to know what common people think about mutual fund.

Mutual fund is one of the best investment options available in the market. It is
also known as good financial product which is offer by any financial company to the
customer. We also compare mutual fund with other investment option like fixed deposit.
The sampling unit during this research was the retail investors. Categories of Retail
investors are Govt. Employees, private Employees, Businessmen, Retired people and
professionals.

The study concludes that debt scheme are suitable for genuine investors as
there exists a variety of investors needs depending on objective, expectations and risk
taking abilities etc.

In that project I met more than hundred clients of ICICI and give them
presentation about mutual fund and take their feedback about that presentation. There are
mainly three type customer young, middle age and old age people.

We study this type of investors and mention their feedback report. In that
report we study mutual fund investing option. Main problem of research is that mostly
people are not interested or some time they are not aware about that respected topic. Those
who are know about mutual fund they are good with interaction and get more information
about topic.

On the basis of that project report can make a target market for mutual fund product
from many customers. Get to know what type of mutual fund people mostly like. . With the
help of discussion which did with customer we can also know what people think about
company. It makes clear what is image of the company in market. How much people trust
on organization and company care for its customer.
Introduction
Background of the topic:-

Mutual fund is one of the best options for the

investor available into market. A mutual fund is the trust that pools the savings of
a number of investors who share a common financial goal. Anybody with an
investible surplus of as little as a few hundred rupees can invest in Mutual Funds.
The money thus collected is then invested by the fund manager in different types
of securities. These could range from shares to debenture, from Government Bond
to money market instruments, depending upon the scheme’s stated objective. It
gives the market returns and not assured returns. In the long term market returns
have the potential to perform better than other assured return products. Investment
in Mutual Fund is the most cost efficient as it offers the lowest charge to the
investor.

The mutual fund is made up of money pooled

together by a large number of investors who give their money to fund manager to
invest in a large portfolio of stocks and/or bond. There are various funds available
in the market for investments offering different risk and return profile. The
investor has to decide as to which fund he should select for investment that will
minimize his risk and maximize returns to the largest extent. The project compares
and analyses the performance of top rated fund, which will look at the reason of
why the top rated fund is performing better than the other fund. The project will
help the common man to evaluate the performance of the fund and to select the
best fund for investment. The investment proceeds are then passed along to
individual investor .the value of a share of a mutual fund, known as the net asset
value per share (NAV), is calculated daily based on the total value of the fund
dividend by the number of the shares currently issued and outstanding . A mutual
fund is a trust that pools the saving of the number a investor who share a common
financial goal. The money thus collected is them invested in capital market
instrument such as share, debenture and other securities. We can make trust on the
mutual fund but it cannot predictable term which are only depend upon the market
fluctuation. The mutual fund industry in India Started in 1963 with the formation
of Unit Trust of India, at the initiative of the Government of India and Reserve
Bank. The history of mutual funds in India can be broadly divided into four
distinct phases. First part is started 1963 on ward It was set of
reserve bank of India and functioned under the Regulatory and administrative
control of the Reserve Bank of India. After that introduce second phase is started
in 1987 in that first time introduce non-UTI public sector mutual fund set up by
public sector bank and life insurance. SBI was first non-UTI public sector bank.
With the entry of privet sector in 1993 the new era started in the Indian mutual
fund industry.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more

comprehensive and revised Mutual Fund Regulations in 1996. The industry now
functions under the SEBI (Mutual Fund) Regulations 1996. The forth and the last
phase is continue since 2003 February this was end of UTI.
 History of Mutual Funds in India

The first Indian mutual fund was set up in 1963,

when the Government of India created the Unit Trust of India (UTI). Until 1987,
UTI enjoyed a monopoly in the Indian mutual fund market and sold a range of
mutual funds through a network of financial intermediaries.
At the end of 1988 UTI had Rs. 6,700 cores of assets
under management. In 1987, the Government of India permitted public sector
banks and the Life Insurance Corporation of India (LIC) and General Insurance
Corporation of India (GIC) to enter the mutual fund industry.
The State Bank of India's SBI Mutual Fund was the
first such mutual fund to be established in 1987. Canara Bank set up Canbank
Mutual Fund shortly after in the same year, followed by funds from Punjab
National Bank and Indian Bank in 1989, Bank of India in 1990 and Bank of
Baroda in 1992.
The LIC established its mutual fund in 1989 and the
GIC in 1990. At the end of 1993, the mutual fund industry had assets under
management of Rs. 47,004 corers. In 1993, with the creation of SEBI and better
regulation, transparency and liberalization of capital markets (which included the
creation of the NSE and the NSDL), the private sector was allowed to enter the
mutual fund industry. Kothari Pioneer Mutual Fund (now merged into Franklin
Templeton Investments) was the first private sector mutual fund to be registered in
July 1993.
In the following years, international giants in the
industry as well as Indian corporate and industrial families setting up their own
mutual funds, purchasing existing fund companies or merging with them. At the
end of January 2003, there were 33 mutual funds with assets totaling Rs. 1,
21,805 corers.
The UTI still led the pack with Rs. 44,541 corers
worth of assets. In February 2003, faced with financial mismanagement, opaque
bookkeeping and huge, growing liabilities at the UTI, the Government of India
suspended redemptions, guaranteed the assets, unveiled a comprehensive suite of
reforms and repealed the Unit Trust of India Act 1963.
 The UTI was split into two parts. One was called the
"Specified Undertaking of the Unit Trust of India" with Rs. 29,835 corers of assets
largely belonging to the UTI's Unit 64 fund. The fund was rumored to own
property, commodities and a whole range of unconventional and often
undocumented assets. The fund would attract millions of investors by promising
generous annual dividends that were far in excess of the returns on its actual
portfolio.
This Specified Undertaking of Unit Trust of India
functioned under an administrator appointed by Government of India, outside of
SEBI's purview, until it was eventually liquidated in 2008. The Government asked
the SBI, PNB, BOB and LIC to step in as sponsors of the second part, now called
UTI Mutual Fund (in addition to being sponsors of their own mutual funds) under
SEBI's regulation. As of 30 June 2013, the Indian mutual fund industry manages
assets worth approximately Rs.847, 000 corers.
 CONCEPT

A Mutual Fund is a trust that pools the savings of a number of investors who
share a common financial goal. The money thus collected is then invested in capital
market instruments such as shares, debentures and other securities. The income
earned through these investments and the capital appreciation realized is shared by its
unit holders in proportion to the number of units owned by them. Thus, a Mutual
Fund is the most suitable investment for the common man as it offers an opportunity
to invest in a diversified, professionally managed basket of securities at a relatively
low cost. The flow chart below describes broadly the working of a mutual fund:
ADVANTAGES OF MUTUAL FUNDS

The advantages of investing in a Mutual Fund are:

 Professional Management

 Diversification

 Convenient Administration

 Return Potential

 Low Costs

 Liquidity

 Transparency

 Flexibility

 Choice of schemes

 Tax benefits

 Well regulated
Different types of mutual fund schemes:

There are a wide variety of Mutual Fund schemes that cater to your needs, whatever your age,
financial position, risk tolerance and return expectation. Whether as the foundation of your
investment programmers or as a supplement. Mutual fund sche mes can help you to meet tour
financial goal.

(A) By Structure

Open-Ended Schemes

These do not have a fixed maturity. You deal directly with the Mutual Fund for your
investments and redemptions. The key feature is liquidity. You can conveniently buy and sell
your units at net asset value ("NAV") related prices.
Close-Ended Schemes

Schemes that have a stipulated maturity period (ranging from 2 to 15 years) are called close-
ended schemes. You can invest directly in the scheme at the time of the initial issue and
thereafter you can buy or sell the units of the scheme on the stock exchanges where they are
listed. The market price at the stock exchange could vary from the scheme's NAV on account of
demand and supply situation, unitholders' expectations and other market factors. One of the
characteristics of the close-ended schemes is that they are generally traded at a discount to NAV;
but closer to maturity, the discount narrows.

Some close-ended schemes give you an additional option of selling your units directly to the
Mutual Fund through periodic repurchase at NAV related prices. SEBI Regulations ensure that at
least one of the two exit routes are provided to the investor.

Interval Schemes

These combine the features of open-ended and close- ended schemes. They may be traded on the
stock exchange or may be open for sale or redemption during pre-determined intervals at NAV
related prices.

(B) By Investment Objective

Growth Schemes

Aim to provide capital appreciation over the medium to long term. These schemes normally
invest a majority of their funds in equities and are willing to bear short- term decline in value
for possible future appreciation.

These schemes are not for investors seeking regular income or needing their money back in the
short-term.
Income Schemes
Aim to provide regular and steady income to investors. These schemes generally invest
in fixed income securities such as bonds and corporate debentures. Capital appreciation in such
schemes may be limited.

Ideal for:

* Retired people and others with a need for capital stability and regular income.

* Investors who need some income to supplement their earnings.

Balanced Schemes

Aim to provide both growth and income by periodically distributing a part of the income and
capital gains they earn. They invest in both shares and fixed income securities in the
proportion indicated in their offer documents. In a rising stock market, the NAV of these
schemes may not normally keep pace, or fall equally when the market falls. Ideal for:

What is Net Asset Value (NAV)

Net Asset Value is the market value of the assets of the scheme minus its liabilities. Per unit
NAV is the net asset value of the scheme divided by the number of units outstanding on the
Valuation Date.
Sale Price

Is the price you pay when you invest in a scheme. Also called Offer Price. It may include a
sales load.

Repurchase Price

Is the price at which a close-ended scheme repurchases its units and it may include a back-end
load. This is also called Bid Price.
Redemption Price

Is the price at which open-ended schemes repurchase their units and close-ended
schemes redeem their units on maturity. Such prices are NAV related.

Sales Load

Is a charge collected by a scheme when it sells the units. Also called, 'Front-end' load. Schemes
that do not charge a load are called 'No Load' schemes.

Repurchase or 'Back-end' Load

Is a charge collected by a scheme when it buys back the units from the unit holders.

Indexation

•Under Indexation, you are allowed by law to inflate the cost of your asset by a government
notified inflation factor.

•This factor is called the ‘Cost Inflation Index’, from which the word ‘Indexation’ has been
derived.

•This inflation index is used to artificially inflate your asset price.

•This helps to counter erosion of value in the price of an asset and brings the value of an asset
SECTOR INFORMATION

In finance and economics, a financial institution is an institution that providesfinancial

services for its clients or members. One of the most important financial services provided
by a financial institution is acting as a financial intermediary. Most financial institutions are
regulated by the government.

An establishment that focuses on dealing with financial transactions, such as

investments, loans and deposits. Conventionally, financial institutions are composed of
organizations such as banks, trust companies, insurance companies and investment dealers.
Almost everyone has deal with a financial institution on a regular basis. Everything from
depositing money to taking out loans and exchange currencies must be done through
financial institutions.

FUNCTION:

Financial institutions provide services as intermediaries of financial markets.

Broadly speaking, there are three major types of financial institutions:

Depositary institutions – deposit-taking institutions that accept and manage deposits and make
loans, including banks, building societies, credit unions, trust companies, and mortgage loan
companies;

1. Contractual institutions – insurance companies and pension funds; and

2. Investment institutions – investment banks, underwriters, brokerage firms.

Some experts see a trend toward homogenisation of financial institutions, meaning a

tendency to invest in similar areas and have similar business strategies. A consequence of
this might be fewer banks serving specific target groups, for example small-scale producers
could be under served.
STANDARD SETTLEMENT INSTRUCTIONS:

Standard Settlement Instructions (SSIs) are the agreements between two financial
institutions which fix the receiving agents of each counterparty in ordinary trades of some
type. These agreements allow traders to make faster trades since the time used to settle the
receiving agents is conserved. Limiting the trader to an SSI also lowers the likelihood of a
fraud. SSIs are used by financial institutions to facilitate fast and accurate cross-border
payments

India‟s financial sector is diversified and expanding rapidly. It comprises commercial

banks, insurance companies, non-banking financial companies, cooperatives, pensions
funds, mutual funds and other smaller financial entities.

CURRENT REGULATORS OF THE FINANCIAL SYSTEM

The regulation and supervision of the financial system in India is carried out by different
regulatory authorities. The Reserve Bank of India (RBI) regulates and supervises the major
part of the financial system. The supervisory role of the RBI covers commercial banks,
urban cooperative banks (UCBs), some financial institutions and non-banking finance
companies (NBFCs). Some of the financial institutions, in turn, regulate or supervise other
institutions in the financial sector, for instance, Regional Rural Banks and the Co-operative
banks are supervised by National Bank for Agriculture and Rural Development
(NABARD); and housing finance companies by National Housing Bank(NHB).
TOP 10 FINANCIAL SERVICES COMPANIES IN INDIA

The financial system of a country has a great impact on the economy with financial
services companies responsible for the robust economic growth. There has to be a direct
link between the regulatory institutions and the intermediary institutions while determining
the financial system of a country. Financial services provided by finance companies
include insurance, housing
financing, mutual funds, credit reporting, debt collection, stock broking, portfolio
management,and investment advisory.

1. SBI Capital Markets Limited

2. Bajaj Capital Limited

3. DSP Merrill Lynch Limited

4. Birla Global Finance Limited

5. Housing Development Finance Corporation

6. PNB Housing Finance Limited

7. ICICI Group

8. LIC Finance Limited

9. L & T Finance Limited

10. Karvy Group

 COMPANY INFORMATION:-

ICICI(Industrial credit and investment corporation of India) is an Indian multinational

banking and financial services company headquartered in Mumbai, Maharashtra, India. As of
2014, it is the second largest bank in India in terms of assets and market capitalization. It offers a
wide range of banking products and financial services for corporate and retail customers through
a variety of delivery channels and specialized subsidiaries in the areas of investment banking,
life, non-life insurance, venture capital and asset management. The Bank has a network of 4,050
branches and 12,642 ATMs in India, and has a presence in 17 countries including India.ICICI
Bank is one of the Big Four banks of India, along with State Bank of India, Punjab National
Bank and Bank of Baroda. The bank has subsidiaries in the United Kingdom and Canada;
branches inUnited States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Dubai International
Finance Centre and China; and representative offices in United Arab Emirates, South Africa,
Bangladesh, Malaysia and Indonesia.

Mr. M . K. Sharma

Chairman, ICICI Bank Limited Ms. Chanda Kochhar

Managing Director and Chief

Executive

Officer, ICICI Bank Limited

 HISTORY OF ICICI
ICICI Bank was established by the Industrial Credit and
Investment Corporation of India (ICICI) , an Indian financial institution, as a wholly owned
subsidiary in 1994. The parent company was formed in 1955 as a joint- venture of the World
Bank, India's public-sector banks and public-sector insurance companies to provide project
financing to Indian industry. The bank was initially known as the Industrial Credit and
Investment Corporation of India Bank, before it changed its name to the abbreviated ICICI Bank.
The parent company was later merged with the bank. ICICI Bank launched internet banking
operations in 1998. ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a
public offering of shares in India in 1998, followed by an equity offering in the form of American
Depositary Receipts on the NYSE in 2000. [16] ICICI Bank acquired the Bank of Madura Limited
in an all-stock deal in 2001 and sold additional stakes to institutional investors during 2001-02.
In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group, offering a wide variety of products
and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In
1999, ICICI become the first Indian company and the first bank or financial institution from non-
Japan Asia to be listed on the NYSE. In 2000, ICICI Bank became the first Indian bank to list on
the New York Stock Exchange with its five million American depository shares issue generating
a demand book 13 times the offer s ize. In October 2001, the Boards of Directors of ICICI and
ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance
subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with
ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January
2002, by the High Court of Gujarat at Ahmedabad in March 2002 and by the High Court of
Judicature at Mumbai and the Reserve Bank of India in April 2002. In 2008, following the 2008
financial crisis, customers rushed to ICICI ATMs and branches in some locations due to rumors
of adverse financial position of ICICI Bank. The Reserve Bank of India issued a clarification on
the financial strength of ICICI Bank to dispel the rumors.
Role in Indian financial infrastructure

The bank has contributed to the set-up of a number of Indian institutions to establish financial
infrastructure in the country over the years:

 National Stock Exchange - The National Stock Exchange was promoted by India's
leading financial institutions (including ICICI Ltd.) in 1992 on behalf of the Government
of India with the objective of establishing a nationwide trading facility for equities, debt
instruments and hybrids, by ensuring equal access to investors all over the country
through an appropriate communication network.[30]

 Credit Rating Information Services of India Limited (CRISIL) - In 1987, ICICI Ltd along
with UTI set up CRISIL as India's first professional credit rating agency. CRISIL offers a
comprehensive range of integrated products and service offerings which include credit
ratings, capital market information, industry analysis and detailed reports.[31]

 National Commodities and Derivatives Exchange Limited - NCDEX is an online multi-

commodity exchange, set up in 2003, by ICICI Bank Ltd, LIC, NABARD, NSE, Canara
Bank, CRISIL, Goldman Sachs, Indian Farmers Fertiliser Cooperative Limited (IFFCO)
and Punjab National Bank.[32]

 Financial Innovation Network and Operations Pvt Ltd. - ICICI Bank has facilitated
setting up of "FINO Cross Link to Case Link Study" in 2006, as a company that would
provide technology solutions and services to reach the underserved and under banked
population of the country. Using technologies like smart cards, biometrics and a basket of
support services, FINO enables financial institutions to conceptualize, develop and
operationalize projects to support sector initiatives in microfinance and livelihoods.

 Entrepreneurship Development Institute of India - Entrepreneurship Development

Institute of India (EDII), an autonomous body and not- for-profit society, was set up in
1983, by the erstwhile apex financial institutions like IDBI, ICICI, IFCI and SBI with the
support of the Government of Gujarat as a national resource organization committed to
entrepreneurship development, education, training and research.
 North Eastern Development Finance Corporation - North Eastern Development Finance
Corporation (NEDFI) was promoted by national level financial institutions like ICICI Ltd
in 1995 at Guwahati, Assam for the development of industries, infrastructure, animal
husbandry, agric- horticulture plantation, medicinal plants, sericulture, aquaculture,
poultry and dairy in the North Eastern states of India. NEDFI is the premier financial and
development institution for the North East region.

 Asset Reconstruction Company India Limited - Following the enactment of the

Securitization Act in 2002, ICICI Bank, together with other institutions, set up Asset
Reconstruction Company India Limited (ARCIL) in 2003, to create a facilitative
environment for the resolution of distressed debt in India. ARCIL was established to
acquire non-performing assets (NPAs) from financial institutions and banks with a view
to enhance the management of these assets and help in the maximization of recovery. This
would relieve institutions and banks from the burden of pursuing NPAs, and allow them
to focus on core banking activities.

 Credit Information Bureau of India Limited - ICICI Bank has also helped in setting up
Credit Information Bureau of India Limited (CIBIL), India's first national credit bureau in
2000. CIBIL provides a repository of information (which contains the credit history of
commercial and consumer borrowers) to its members in the form of credit information
reports. The members of CIBIL include banks, financial institutions, state financial
corporations, non-banking financial companies, housing finance companies and credit
card companies.

 Institutional Investor Advisory Services India Limited (IiAS) – ICICI Bank has indirectly
invested in Institutional Investor Advisory Services, through ICICI Prudential Life
Insurance Company, in IiAS. IiAS is a voting advisory firm aka proxy firm, dedicated to
providing participants in the Indian market with data, research and commentary. It
provides recommendations on resolutions placed before shareholders of over 300
companies.
Subsidiaries

Domestic

 ICICI Prudential Life Insurance Company Limited

 ICICI Lombard General Insurance Company Limited

 ICICI Prudential Asset Management Company Limited

 ICICI Prudential Trust Limited

 ICICI Securities Limited

 ICICI Securities Primary Dealership Limited

 ICICI Venture Funds Management Company Limited

 ICICI Home Finance Company Limited

 ICICI Investment Management Company Limited

 ICICI Trusteeship Services Limited

 ICICI Prudential Pension Funds Management Company Limited

International

 ICICI Bank USA

 ICICI Bank UK PLC

 ICICI Bank Canada

 ICICI Bank Eurasia Limited Liability Company

 ICICI Securities Holdings Inc.

 ICICI Securities Inc.

 ICICI International Limited

Awards and Achievements

2003"
The Asian Banker Excellence in Retail Financial Services Program" by The Asian Banker
2004
Best Bank in India Award presented by Euro money Magazine
2006
Bank of the Year 2006 India by the Banker
2007
 ICICI Bank has been conferred the Euro money Award 2007 for the Best Bank in the
Asia-Pacific Region
 ICICI Bank wins the Excellence in Remittance Business award by The Asian Banker[
 ICICI Bank was got the awards for 'Best Transaction Bank' in India, 'Best Domestic
Bank' in India, 'Best follow-on offering'(US$4.94 billion), 'Best Investment Grade
Bond'(US$2 billion, three-tranche bonds), Best Syndicated Loan Managers by Asset.
2009
 ICICI Bank bags the "Best bank in SME financing (Private Sector)" at the Dun &
Bradstreet Banking awards
 ICICI Bank won the Best Banking Security Systems Project Award and Best E-Banking
Project Implementation Award by The Asian Banker.
2010
ICICI Bank won the Best Banking Security System by The Asian Banker.
2011
 ICICI Bank is the only Indian brand to figure in the Brands Top 100 Most Valuable
Global Brands Report, second year in a row
 Airtel, ICICI among 'top 100 global brands
 ICICI Bank received the Golden Peacock Innovative Product / Service Award.
 ICICI Bank received the Dataquest Technology Innovation Awards 2012 for Data center
migration by Dataquest.]
 ICICI Bank was conferred the Best Performance Award for Self Help Group (SHG) Bank
Linkage Programmed in NABARD's State Level Awards announced by their Maharashtra
Regional Office. The Bank received the first prize for the year 2010–11 in the Private
 Sector Bank category and 2nd runner up for the year 2011–12 in the Commercial Bank
category
2014
 According to the Brand Trust Report 2014, ICICI Bank was ranked 28th among India's
most trusted brands, a research conducted by Trust Research Advisory.
 ICICI Bank was ranked second at the 'National Energy Conservation Award 2014' under
the office buildings (less than 10 lakh kWh/year consumption) category.
 ICICI Bank was fifth in the world and second in India on the 'Top Companies for Leaders'
in a study conducted by Aon Hewitt.
 ICICI bank won the Best Private Sector Bank - Global Business Development by Polaris
Financial Technology Banking Awards 2014.
 IDBRT awarded ICICI for 'Best Bank Award for Business Intelligence Initiatives among
Large Banks' and 'Best Bank Award for Social Media and Mobile Banking Among Large
Banks'.
 ICICI bank was awarded the Certificate of Recognition as one of the Top 5 Companies in
Corporate Governance in the 14th The Institute of Company Secretaries of India National
Awards for Corporate Governance. They were honoured by Arun Jaitley.
 ICICI Bank has been honoured as The Best Service Provider - Risk Management, India at
The Asset Triple A Transaction Banking, Treasury, Trade and Risk Management Awards
2014.
 ICICI Bank was awarded the 'Best Retail Bank in India', 'Best Microfinance Business'
and 'Best Retail Banking Branch Innovation' under the 'Excellence in Retail Financial
Services awards 2014' and Technology Implementation Award for Lending Platform
Implementation by The Asian Banker.
2015
 ICICI Bank won an award in the BFSI Leadership Summit & Awards in the 'Best Phone
Banking for End-users' category
 ICICI Bank has been declared as the first runner up at Outlook Money Awards 2015 in
the category of ‘Best Bank’
 ICICI Bank has been adjudged the ‘Best Retail Bank in India’ by The Asian Banker. It
has also emerged winners in the categories of ‘Best Internet Banking Initiative’ and ‘Best
Customer Risk Management Initiative’ awards given by The Asian Banker.[86]
 ‘Best Local Trade Finance Bank in India’ at Global Trade Review Asia Leaders in Trade
Awards 2015.
 ‘Best Foreign Exchange Bank’ in India, at Finance Asia’s 2015 Country Banking
Achievement Awards.
 ‘Best Private Sector Bank’ under ‘Global Business’ category at the Dun & Bradstreet
Banking Awards 2015.
 ‘Best Website Design’ in Asia-Pacific at Global Finance 2015 World’s Best Digital Bank
Awards.
 Winner at the National Energy Conservation Awards 2015 under the ‘Office Buildings’
category (energy consumption of over 1 million units per annum).
 First among private sector banks in The Economic Times Brand Equity’s Most Trusted
Brands survey 2015.
 Runner up in the categories of ‘Immediate Payment Service’, ‘Cheque Truncation
System’ and ‘National Financial Switch’ at the National Payments Excellence Awards
2015 organised by the National Payments Corporation of India. The Bank was also
felicitated with a special award for issuing the largest number of RuPay Platinum cards.
2016
 ‘Best Retail Bank in India’ at the Asian Banker International Excellence in Retail
Financial Services Awards 2016. ICICI Bank has won this award three years in a row.
 Gold awards in the ‘Bank’ and ‘Credit card issuing Bank’ segments under Finance
category in the Reader’s Digest Trusted Brand 2016 Survey.
 First in The Brand Trust Report, India Study 2016 by Trust Research Advisory under the
‘Banking Financial Services and Insurance’ category.
 Winner at the ‘Global Safety Awards 2016’ organised by the Energy and Environment
Foundation. This award is sponsored by Ministry of Petroleum & Natural Gas and
Ministry of Coal, Government of India.
Social Responsibility Programmes For Elementary Education

 Read to Lead Phase I: Read to Lead is an initiative of ICICI

Bank to facilitate access to elementary education for
underprivileged children in the age group of 3–14 years
including girls and tribal children from the remote rural areas.
The Read to Lead initiative supports partner NGOs to design
and implement programmers that mobilize parent and
community involvement in education, strengthen schools and
enable children to enter and complete formal elementary
education. Read to lead has reached out to 100,000 children
across 14

states of Andhra Pradesh, Bihar, Delhi, Gujarat, Haryana, Jharkhand,

Karnataka, Maharashtra, Orissa, Rajasthan, Tamil Nadu, Tripura, Uttar
Pradesh and West Bengal.

 Read to Lead Phase II: In Phase II of the Read to Lead

programmed, ICICI Bank has supported the establishment of 63
libraries that will reach out to approximately 7,200 children in
the rural areas of Jagdalpur block of Bestir district in
Chhattisgarh. The programmed includes building libraries,
sourcing books and conducting various interactive activities to
make the library a dynamic centre for learning.

Manages total assets of more than $30351 million. Of the various

sectors, the private sector accounts for nearly 91% of the resources
mobilized showing their overwhelming dominance. in the market.
Individuals constitute 98.04% of the total number of investors and
contribute US $12062 million, which is 55.16% of the net assets under
management.
FUTURE AND GROWTH OF MUTUAL FUNDS IN INDIA:-

 There is a huge scope in the future for the expansion of the mutual funds industry.

 A number of foreign based assets management companies are venturing into Indian
markets.

 The Securities Exchange Board of India has allowed the introduction of commodity
mutual funds.

 The emphasis is being given on the effective corporate governance of Mutual Funds.

 The Mutual funds in India has the scope of penetrating into the rural and semi urban
areas.

 Financial planners are introduced into the market, which would provide the people with
better financial planning.

OPPORTUNITIES OF MUTUAL FUND INDUSTRY:-

In any industry, innovation and improvements happen when the rules are changed. Lar ge-
scale environmental changes such as those that have taken place in the last three years must
lead to innovation and evolution.

Newer leaner operating structures will have to evolve which will entail the use of
technology that helps an AMC (Asset Management Company) reach the retail end user with
solutions that enable transactions via platforms such as mobile or online platforms. This will
not only give greater direct access but will also help AMCs to better understand investor
behavior and create the appropriate environment and products to move towards long and
healthy relationships with the investors.
As the industry evolves, outsourcing an increasing number of functions to reduce the 
head-count and increase efficiency might be the norm. All aspects of operating costs must be
examined for efficiencies.

A rational look at schemes of an AMC by their management teams is needed to better 

understand the mix, the cost and the benefits – to the investors as well as to the AMCs.

MUTUAL FUND- EMERGING CHALLENGES:-

 GROWTH VERSUS GOVERNANCE – A RIGHT MIX

 ADMINISTRATION AND DISTRIBUTION

 INVESTOR EDUCATION- A DRIVING FORCE ON FINANCIAL PLANNING

 THE TECHNOLOGICAL BACKBONE

 DIMINISHING TALENT POOL

 PRESSURES ON MARGINS

 CONSOLIDATION IN THE INDUSTRY

 INNOVATION AND PRODUCT DIFFERENTIATION

 INCREASING TREND ON OUTSOURCING

 LIMITION OF THE STUDY

Problems are nothing but challenges faced by me while doing research. These are
the challenges faced by me to arrive at final solution.

These problems/challenges kept me moving ahead in order to arrive at my desired

result.

Following are few challenges faced by me during my project. They are:

1. Validity of the numbers provided by ICICI Securities: many numbers were wrong
numbers or used by third party or invalid, which restricted me to reach to those
clients.

2. Getting appointments: This was one of the great challenges faced by me. Making
people understand the purpose of my call and convincing them to give
appointment was great challenge for me.

3. Adjusting the time: after getting 2 or more appointments for the same day, the
next challenge was to adjust the timings of meetings that it should not clash.
 OBJECTIVES OF THE STUDY:-

 The objective of the research is to study and analyze the awareness level of investors of
mutual funds

 To know the mutual funds performance levels in the present market.

 To study and analyze the awareness level regarding mutual fund among clients

 To know people behavior regarding risk factor involved in mutual fund.

 RESEARCH

METHODOLOGY
Research Methodology:-

Search refers to search for knowledge. One can also define research as a scientific and
systematic search for pertinent information on a specific topic. It is an art of scientific
investigation. It is the way to systematically solve a problem. The methodology adopted in this
study is explained below:-

Data collection Design:

I. Sources of data

Primary Sources – I have used questionnaire as primary source for collecting data for my study.
This method was adopted because it helps to procuring data and detail information from
the respondents. The collection of data by filling questionnaires, directly talking to the
respondents

Secondary sources – I had collected my secondary data from websites & journal. The secondary
data also used in this project, which include various written documentsand other related
information about the customer details in their pivotal document-software used by ICICI
DIRECT.

II.Sampling

It represents whole population. It is the processes of choosing a sample from whole

population .I have choose a sample of high class & middle class people who have invested in
mutual funds as a sample.

III.Sampling Size

It represents that how many candidates you’ve chosen to be filled up your questionnaire or
candidates upon whom you can study. I had chosen sample of 130 customers.
DATA PROCESSING AND ANALYSIS

Gender:-

Interpretation

From above data, we can clearly assume that males are more interested in such kind of
financial dealings compared to females.The 8% female are all working. They earn and
invest their money 92% male clients.
Age:-

Interpretation

From above graph, While survey I come to know that up to 30 age people are looking for
the long tram investment. 30 to till 50 people are already did their investment in their
respective scheme and last old age people all most of them are not able to do any
investment. People up to 30 are taking initiative and the should start investing more
 Income

Interpretation
As per data given above, most of the client’s financial position is stable and they come
under the category of 2 lac to lac and 5 lac to 10 lac they are main target market for the
company. Every scheme is differentiate on basis of finance. Every scheme having their
different target market Investment depends on client’s income. More the income, more the
investment.
 What is your DESIGNATION?

Interpretation

From the above pie chart, we can say that people who are interested in financial securities
and investments are employed people who want to invest their hard earned money in right
option
In which Investment scheme do you prefer to invest?

Interpretation :

This is some investment option available in the market. people prefer their investment on
basis of finance. Most of the people prefer FD because they want safe investment. That is
why they also invest in insurance Equity is only for those who know very well market and
able to invest and have time to keep track of it.Bond is not that much famous investment
plan.
Are you satisfied with service of ICICI?

It very important to make consumer satisfy because if they are not satisfy specially when
you sell your financial product people will not trust you.ICICI is one of the top privet
sector organizations in market. it have very good brand image we can see more than 40%
people are satisfy with ICICI .Few clients, I met with them they was dissatisfy because of
poor service and bad experience
 Rate the demo on the scale of 1 to 5. (5 being highest)

Out of 130 clients, 30 clients gave rating 5 to the demo showed by me to them. It covered basic
things related to mutual fund. Again they made it easy for the client to trade online through ICICI
direct.com so to direct client how to trade online, they explained each and every step of using the
site effectively. (From selection of fund till generation of tax statement) 47 clients rated the demo
4. So overall, this initiative of ICICI Securities was liked by many people
1. Are you planning to invest in Mutual Fund?

NO
47% YE
S
53
%

People have started focusing on investment options. They

have started taking interest in financial securities. Though there are many options
available in the market related to investment, 53% of surveyed clients are
interested in in investing in mutual funds. Rest 47% is little scared to invest in
mutual fund thinking of losing their money. However, it is possible to make them
more aware about mutual fund and make them invest in the same to secure their
future.
 Recommendation
 More young people are likely to involved in financial activities. This is an opportunity
for mutual funds houses to attract these people.

 Knowledge regarding Mutual Fund through various sources, because many people have
heard about it but don’t know how it works!?

 Posters, banners or other promotional activities are rarely seen in this market

 The company should organize Free seminars to give information about Mutual Fund and
should distribute brochures having detail of schemes of Mutual Fund

 ICICI Securities should charge minimum amount for services provided which can
help in retaining the existing clients.

 As clients have complaint that company’s follow ups are inconsistent. Hence, ICICI

 These pamphlets should not only be restricted to clients but to as many people they
can.
 CONCLUSION

To conclude we can say that mutual fund is a very much profitable tool for investment
because of its low cost of acquiring fund, tax benefit, and diversification of profits &
reduction of risk. Many investors who have invested in mutual fund have invested with
ICICI .There is also an affect of age on mutual fund investors like; old people & widows
want regular returns than capital appreciation. Companies can adopt new techniques to
attract more & more investors. In my study the objective of the research is to study and
analyze the awareness level of investors of mutual funds .Mutual fund is a strong
investment tool where in fund manager manages our money and puts it in right stock
which in future can give us high returns on investment. To conclude we can say mutual
fund is a best investment vehicle for old & widow, as well as to those who want regular
returns on their investment.
 BIBLIOGRAPHY

Websites:

 https://en.wikipedia.org/wiki/Mutual_fund

 https://en.wikipedia.org/wiki/Financial_institution

 http://www.investopedia.com/terms/f/financialinstitution.asp

 http://business.mapsofindia.com/finance/top-10-financial-services-companies-in-
india.html

 http://www.icicisecurities.com/

 http://content.icicidirect.com/newsiteContent/ProductService/Overview.asp

 http://blog.clientheartbeat.com/why-customer-satisfaction-is-important/