Workshop

on
Leveraging ICT Applications with Human Values
(September 23, 2010)

Centre for Information Technology

National Institute of Rural Development
Ministry of Rural Development, Government of India
Rajendranagar: Hyderabad – 500 030
Visit us @ www.nird.org.in
 1. Introduction

ICT is a key enabler in the creation of networks and thus allows those with access to benefit
from exponentially increasing returns as usage increases. ICT drastically reduces transaction
costs. ICT products are virtual and digital allowing for zero or reduced marginal costs. ICT
and its applications can make communication within the firm faster and make the
management of the firm’s resources more efficient. Seamless transfer of information
through shared electronic files and networked computers increases the efficiency of
business processes such as documentation, data processing and other back-office
functions. Leveraging ICT offers a unique positioning, professional flair and better chances
of long term business relationship.

To manage these information systems, organisations both big and small require IT personal
possessing human values which is in short supply. In order to augment this situation
management is determined to prepare socially responsible managers with strong ethical
values, global vision, a high degree of competence and innovative acumen to excel in
the competitive as well as dynamically fast changing IT environment.

Driven by globalisation, technological advancement and shifting demographic changes,

businesses need to innovate new ways of working, communicating, motivating, recruiting
and developing their employees for the future. Work is a key place for people to find
meaning and purpose in their lives but for many employees, the economic recession has
been coupled with an emotional recession. When we make work meaningful, they help
create abundant organisations where employees operate on a value proposition based
on meaning as well as money.

If people don't have human values in their hearts, even families fall apart, friends become
enemies - and when relationships on the small scale are like this, war on the large scale will
be unavoidable. A strong symbiotic relationship between people and machines is often
what separates the best organisations from the merely good ones. A multicultural
workforce works if the company knows how to leverage ICT applications with human
values to create a competitive advantage.

The thrust to a country’s economic and industrial success lies with the highly trained
Managers with IT background instilled with composed attitude towards work culture. To
meet the growing demand the Institute proposes to organise one day workshop on
leveraging ICT applications with human values as a means to reduce the stress and strain
that is being faced by IT people working on 24/7 in a virtual world.

2. Objectives

F Bridging ICT applications and human ethics; and

F Trying to create a harmonious work culture with a blend of
human values.

3. Methodology
Mostly discussions, demos and use of case studies and sessions by eminent speakers.
4. Participants
Project Managers, IT Professionals, Computer Faculty, Consultants, Government Officials
from RD/PR and line Departments, Academia and NGOs.

5. Duration and Date

September 23, 2010 (one day)

6. Venue
National Institute of Rural Development, Rajendranagar, Hyderabad-500030.
7. Fee
There is no fee. However, the sponsoring authorities will have to bear the travel expenses
to and fro, of their nominee’s.
8. Board and Lodging
The workshop held in its campus. Arrangements for board and lodging are made in the
Institute’s Guest House.

9. Programme Team: Dr P Satish Chandra and

Dr R Pradeep Kumar
National Institute of Rural Development
Rajendranagar, Hyderabad-500 030.
Tele # (O): 040- 24008493 (R): 040-23396944
Fax: 040-24008560/24016500 (M):09848991522
e-mail:psc@nird.gov.in/psatishchandra2010@gmail.com

10. Nominations

The sponsoring authorities may please furnish the details of their nominees to the
Programme Director in the following proforma latest by September 20, 2010.

The sponsoring organizations are requested to bear the traveling expenses of their
nominees deputed to the programme. The institute does not pay TA & DA to them. They
however, be provided with free board and lodging at the Institute’s Guest House located
within the campus.

11. About NIRD

The National Institute of Rural Development (NIRD) functions as an autonomous

organization of the Ministry of Rural Development, Government of India and is located in
the serene rural surroundings of Rajendranagar about 15 kms; away from the main
historical city of Hyderabad. It is the country’s apex organization aiming to achieve
higher productivity, eradication of poverty and to enrich quality of life of rural masses
through training, research and policy analysis.

12. Infrastructure
The Institute is situated in an area of 174.21 acres with infrastructural facilities like faculty
buildings, administrative buildings, well equipped library, three A/C guesthouses with 152
guest rooms, nine conference halls with modern audio-visual aids, auditorium with
seating capacity of 300 persons, community hall, health centre, sports complex, 219
residential quarters, staff canteen and gymnasium facilities.

13. Faculty
The 84 – strong multi-disciplinary faculty members belonging to 20 Centres are
established specialists, trainers, researchers and consultants with proven credentials and
long years of experience in their respective areas of specialisition. The Institute has a well
equipped Computer Centre and a Computerised library with a collection of over 1,06,
000 volumes providing rich source of reading material to those interested in rural
development. Besides, the Institute brings out a quarterly Journal of Rural Development
and a Monthly NIRD Newsletter in English.