New Product Development General Overview

Resources to Use Prior to April 2017

The following resources provide a broad view of product and service development and can be used to
study for the NPDP exam prior to April 2017.

Each section of the exam is highlighted in green. Primary references within each section are in bold font;
secondary references are in regular font.

General Overview
Primary
• Cooper, Robert G., Winning at New Products
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management
• Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development, 2nd Edition
Secondary
• Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development

New Product Strategy

Primary
• Cooper, Robert G., Winning at New Products - Chapter 12
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapter 3
• Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development - Chapter 2
Secondary
• Christensen, Clayton M., The Innovator's Dilemma - General Reference
• McGrath, Michael E., Product Strategy for High Technology Companies - Chapters 1 and 2

Portfolio Management
Primary
• Cooper, Robert G., Scott Edgett, and Elko Kleinschmidt, Portfolio Management for New
Products - General Reference

Secondary
• Belliveau, Paul, editor, PDMA Toolbook 1 for New Product Development - Chapter 13
• Wheelwright, Steven C., Leading Product Development - Chapter 3

New Product Process

Primary
• Cooper, Robert G., Winning at New Products - Chapter 5
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapter 2
• Cooper, Robert G. and Elko Kleinschmidt, New Products: What Separates Winners from
Losers?, Journal of Product Innovation Management
Secondary
• Smith, Preston G. and Donald G. Reinertsen, Developing Products in Half the Time - Chapter 9

1
 Tools and Metrics
Primary
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapters 5 & 11
• Griffin, Abbie and Albert Page, 1996, PDMA Success Measurement Project: Recommended Measures
for Product Development Success and Failure, Journal of Product Innovation Management
• Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development - Chapters 12, 31, 32
• Rosenau, Milton D. Jr., Successful Project Management - Chapters 2, 6, 7, 8, 9, 11, 17, 18
Secondary
• Griffin, Abbie, Drivers of NPD Success: The 1997 PDMA Report - General Reference
• Griffin, Abbie, PDMA Research on New Product Development Practices: Updating Trends and
Benchmarking Best Practices, Journal of Product Innovation Management
• Hauser, John and Don Clausing, 1988, "House of Quality," Harvard Business Review - (can download
from Harvard Busness Review web site for $6) or Clark, Kim B. and Steven C. Wheelwright, The Product
Development Challenge - Part 5, Chapter 1

Market Research
Primary
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapters 9, 16, 19 & 20
• McQuarrie, Edward F., The Market Research Toolbox: A Concise Guide For Beginners - Chapters 3, 4,
5&6
Secondary
• McQuarrie, Edward F., Customer Visits: Building a Better Market Focus - General Reference

Teams, People, and Organizational Issues

Primary
• Aranda, Eileen K., Luis Aranda, and Kristi Conlon, Teams: Structure, Process, Culture, and
Politics - General Reference
• Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development - Chapter 8
Secondary
• Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapter 14
• Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development - Chapter 9

If you have any questions, please contact PDMA Headquarters at 800.232.5241 or pdma@pdma.org.