Global University Bangladesh (GUB), Barisal

Faculty of Business Studies

Department of Business Administration

Program: EMBA
Course Code: MKT-503
Course Title: Marketing Management

Lecturer: Dibakar Chandra Das

Cell: 01719017940
E-mail: dibakar2edu@gmail.com
Course Outlines (Brief):
Chapter-01: Basic Concepts of marketing

Chapter-02: Introduction to marketing management

Chapter-03: Marketing Strategies and Plans

Chapter-04: Marketing Environment

Chapter-05: Marketing Research

Chapter-06: Understanding the market

Chapter-07: Segmenting, targeting and positioning

Chapter-08: Setting Product Strategy

Chapter-09: Designing and Managing Services

Chapter-10: Developing Pricing Strategies and Programs

Chapter-11: Distribution and supply chain management

Chapter-12: Integrated marketing communication

Chapter-13: Managing Mass Communications: Advertising, Sales Promotions, Events and

Experiences, and Public Relations
Chapter-14: Managing Personal Communications: Direct and Interactive Marketing, Word of
Mouth, and Personal Selling

Chapter-15: Emerging issues & New Market Offerings

Chapter-16: Global marketing

Assessment
Class attendance 5%
Class Test 10%
Assignment & Viva/ 15%
Presentation
Midterm 30%
Final 40%
Total 100%

Markings Letter Grade Grade points

80% and above A+ 4.00
75%-79% A 3.75
70%-74% A- 3.50
65%-69% B+ 3.25
60%-64% B 3.00
55%-59% B- 2.75
50%-54% C+ 2.50
45%-49% C 2.25
40%-44% D 2.00
Below 40% F 00
Incomplete I --

Assignment: Assignment topic will be given after class test (10 Marks).
Viva/Presentation: Will be held before final examination (5 Marks).

Text Books:
1. Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha: Marketing
Management

Reference books:
1. George E. Belch and A. Belch: Advertising & Promotion
2. Naresh K. Malhotra: Marketing Research