UAE

SHIPPING 
CENTRAL
AUTOMATE & CENTRALIZE
SHIPPING SOLUTIONS FOR
CUSTOMERS AT ONE GO

CREATED BY
ALI HABIB
HABIB.ALI@ADPORTS.AE

BRIEF OV ERV IEW SLIDES

 Agenda
1. Understanding Customer Problems
2. Introduction to Shipping Central 
3. Need for Shipping Central
4. Market for Shipping Central
5. SWOT Analysis
6. MAQTA Differentiator
7. Requirements & Cost Analysis
8. Vision

ADPORTS.AE
UNDERSTANDING What happens after Trade Deal is finalized ?

CUSTOMER When a Buyer/Seller (Customers) agree to trade

internationally these are the problems the parties
PROBLEMS run into primarily
 
Shipping
Obtaining the best shipping rates from the
Shipping freight forwarding firms ?
Transparency in shipping charges incurred 
e.g. Breakdown, Markups?
Knowledge of Paperwork & Customs in UAE ?

Customer WareHousing
Warehousing
Getting Wider Access to preffered storage
spaces across UAE ?
Online Direct Booking of Warehouses to
store goods (Shipped/Non-Shipped) ?

Financing
Financing
Getting structured financing for large
CREATED BY volume trading from lenders across UAE ?
ADPORTS.AE
ALI HABIB 1
INTRO TO  The Shipping Central is one-hop portal for customers who do
international trading frequently. As explained previously, the portal
SHIPPING aims at mitigating trade risk factors & allowing customer to explore
more options
CENTRAL
The portal builds relationship with Freight Forwarding Firms &
Aggregation of Service  Warehouse Owners. It assembles them on the portal, and let them
Providers & their Services,
bid for Quotations requested from Customers. Prices are managed by
includes
Shipping Agents, them on the portal, allowing them to update anytime from anywhere.
Freight Firms & 
WareHouse Rentals This brings more volume of trade requests to the portal, and creates a
healthy competetion amongst the Service Providers. The portal itself
becomes a marketplace for traders around the world, looking for
import/export options at Ports across UAE

Additionaly, the customers also get benefits from services through

UAE Banks such as LC, Guarantee & Collections requests in the
portal itself. This is treated as sales oppurtunity for Banks eyeing
customers in Trade Finance. We forward the requests to the Banks

Aim is to create win-win deals between users & channeling maximum

UAE trade requests through Shipping Central
CREATED BY
ADPORTS.AE
ALI HABIB 2
 Procurement Team
Unreliable
spending Time & Efforts 
Service
to find the best shipping deals.
after Payments
Adding more costs

Traditional
Approach

Unreasonable Why so High Cost

 Freight Quotes from & Delays ?!!!!
Firms & Agents

Good Job ! You saved us 

So much options
lot of money & time. Use
available with greater
Shipping Central from next
transparency and cost
time onwards
effeciency, that too online

With
Shipping
Central
Got best rates for Shipping
& Warehouses online  
This is so awesome

ADPORTS.AE ENTER
SHIPPING CENTRAL
NEED FOR A comparitive look on underlying facts

SHIPPING UAE (Middle East's biggest trading country), with Khalifa

Port & Jebbel Ali Port having the Highest Shipping Traffic

CENTRAL in the world

Existing process of shipping so Unprecedented Growth in Individuals & Small Businesses

complicated that Traders end
up paying high with no looking for Uptight, Transparent & Streamlined solutions in
transparency & gaining little Trade
knowledge on the whole process

Many agents & firms are left out  Not every Trader can afford a Procurement Team or Agent
in business due to poor to get their shipping tasks done
marketing strategies, unable to 
tap in new customers
Segregated line of services for each tasks, making
Shipping a cumbersome task e.g. Customs, Logistics,
Warehousing etc

Individuals/Business often lookout for Rental Places where

they could keep their valuables secured for months.
Offering vacant areas inside Port Warehouses could bring
good revenues
ADPORTS.AE
3
MARKET Top 5 Industries (UAE 2017)
FOR
SHIPPING
40

30

CENTRAL 20

10

UAE Import/Export 0
(1990-2017) figures are 

gn

yt

ed
t
ila

at
si

ar
ic

ru
$198 Billion & $95 Billion

sE
i

T
vr

itp

oT
eS

la
so

eR
&
H
with 85% using 

leva
rT
Shipping via Sea

AED 300~500 Million

212 is the Vessel Traffic, per day in of untapped
UAE
Business Potential
Non-OIL Trade is 68% valued at as
AED 536 Billion Service Provider
Estimates of Shipping Costs
in
incurred to traders, as percentile Freight Aggregation
of actual Sales & Shipping Marketplace
Tapping these figures, gives you
ADPORTS.AE  
4
 * Described in Long Term View
SWOT ANALYSIS
Strength Weakness
Quick & Efficient Quotes ( Once booked. Its Since the Portal aggregates many Shipping
the agents job to organize further details) Firms & Warehouse Providers, we need to
Automated Quoting & Rate Contracts minimize booking time to 1 Day for most
Helps in Maximizing Warehouse Storage & orders with best quotes ( Highly Achievable,
Bridge to 3PL Stages of Logistics Chain with support of a solid back-end team) 
Upfront Payment through Credit Card, with
Pre-Invoice & Price Breakage
Can Provide Shipping Carriers Rating,
Tracking & Scheduling to Customers
Being an In-House Product we can estimate
the first available container at the Port &
load the goods in next chassis

Oppurtunities Threat
Partnership with COSCO can highly boost Amazon China's investment into freight
shipments between China & UAE, with forwarding industry indicates their vertical
Shipping Central being offered to Customers integration into the logistics chain Segment,
Volume of Trade likely to increase five-folds if which in turn is a benefit for their sub-
customer benefits get good word of mouth contracting firms. If shipping central is able
with other traders  to identify such firms in UAE, then its more
Shipping Central will generate trade data over of  leverage to us 
the years, which would be highly beneficial in
inventing new Customer Centric Systems
Partnership with big Warehouses (Souq, Lulu,
CoopS ) shall benefit foreign traders to ship
goods easily from importing country
5
PICTORIAL DESCRIPTION

Finding Storage Spaces &

Efficient Shipping Agents

ANYONE,
SMALL/MEDIUM ENTERPRISES

SHIPPING

AD PORTS BUSINESS DATA

CENTRAL

MAQTA
GATEWAY

SHIPPING AGENTS,
FREIGHT FIRMS,
Maritime Services &
TRADERS,
Port Operations
CUSTOM BROKERS

 People       Shipping Knowledge

MAQTA DIFFERENTIATOR
Purpose
MAQTA is designed for stakeholders such as
Shipping Agents,Freight Forwarders, Custom
Brokers etc who leverage Port's Real Time
Maritime Communications (like Vessel Tracking,
Customs Clearance, 25+ Activities) for doing
business.
SC is an aggregation portal, meant for potential
Customers * who bring business to these Freight
Forwarders & Warehouse Owners. It facilitates
them with transparency of back-end Operations,
thus enabling Smart Choices as per their Budgets
& Reliability for Shipments
Areas Served
MAQTA serves in-house information contained in
Ports & Customs to Stakeholders. Access of
information is based on relationship with AD Ports
SC serves public information about Freight
Forwarders/ Warehouses in UAE (scope not
limited) to all Internet Users
Customers * - Individuals or Procurement Team of Small-Medium-Large Businesses/Enterprises
User Experience
MAQTA serves as a perfect CRM Site for its set of
users. Armed with all business processes, to
facilitate Trade Operations smoothly
SC serves as one stop dedicated E-Commerce site
for Shipping Customers who are just interested in
Transfer Services & Rentals for their goods from
Source Country to Destination Country
Business Model
MAQTA revenues come from Charges for each
service accessed by Stakeholders. These are core
Trade Facilities in Shipping Industry
SC shall charges its Stakeholders (eg Shipping
Agents & Warehouse Owners) a % share from
each bookings made, and a flexible amount from
the Customer as Standard Charges.
Plus the Portal, can also charge Yearly Fees to
Agents & Warehouse Owners once ADSC becomes a
Self Sustainable Operation
6
 TECHNICAL
Oracle/Amazon Cloud Service to host Portal

Integrations with some Product Specific API's

IMPLEMENTATION PHASES
Communicating with Shipping Agents &

Warehouse Providers (Phase 1)

Advertising benefits to Exisiting Customers &

BASIC & FINE
Agents (Phase 1)

REQUIREMENTS Freight Recordings at Port (Phase 1)

& Trade Data Collection & Express

COST ANALYSIS
Shipping (Phase 2)

MARKETING
Strategies to promote Shipping Central

Feedback Collection Drives

COSTING
(Phase 1) Web Hosting Costs around max of 100

to 200 AED/month, depending upon provider 

Communication with Stakeholders, requires a

ADPORTS.AE Follow-up Team 7

VISION
OF SHIPPING CENTRAL Maximum & Efficient Shipping
from around the world to UAE

SHIPPING
Universal Shipping Solution for
CENTRAL Customers looking to trade in
UAE

Promotes Trade Financing for

Foreign Customers

Aggregates Freight Forwarders,

Shipping Firms & Warehouse
Owners under one platform

Generate steady revenue stream

for AD Ports over the years

ADPORTS.AE 8
 THANK
YOU
DEMO APP
http://172.21.111.43:7016/ords/f?p=109 CONNECT
habib.ali@adports.ae
0589-66-4353
www.linkedin.com/in/
habib-ali

ADPORTS.AE 16