PROFILE

NAME: FATHIMA SHAJILA

CLASS: 12-A

ROLL NO.:

SCHOOL: OASIS INTERNATIONAL

SCHOOL

TEACHER’S NAME: JISHA

MAHESH
REMARK:

ACKNOWLEDGEMENT

I would like to express my

special thanks of gratitude
to my teacher jisha Mahesh
as well as our principal
c.k manaf who gave me the
golden opportunity to do
this wonderful project on
the topic which also helped
me in doing a lot of
Research and I came to know
about so many new things I
am really thankful to them.
Secondly I would also like
to thank my parents and
friends who helped me a lot
in finalizing this project
within the limited time
frame.

INDEX
INTRODUCTION TO ADVERTISNG
According To Philip
Kotler’s Definition,
“advertising is any paid
form of non-personal
presentation and promotion
of ideas, good and services
through mass media such as
newspaper, magazines,
television or radio by an
identified sponsor”
MEANING
When a product is
manufactured, its existence
needs to be made known to the
general public, otherwise the
product will not sell.
Advertising draws attention
of the potential consumer to
a product. Advertising
informs potential customers
of the products functions and
features. Good advertising
creates a demand may even
create a brand identity for a
product or a series of
products. Advertising seeks
to create an image
surrounding a product, so
that the Customers feel that
they need it. Advertising can
promote a new product and
increase sales of existing
products.
 CONCLUSION
In Project 1, the project has
helped me in knowing about how
important promotion is and the
different types of advertising.
I also came to know about the
different appeals used by the
advertisers to attract the
public.
In Project 2, this project has
helped me a lot to know about
the advantages of distribution
channels and the different
levels of distribution channels.
I thank all those considered who
provided me with valuable
information relating to the
various Direct Channel and
Indirect channels.
In Project 3, I have done
research on branding and
packaging of different products.
The product I have choosed are
Chocolates, Chips and Juice. I
enjoyed doing this project.
Brands selected for Chocolates
are Fererro Rocher, Toblerone
and Hershey’s.
Brands selected for chips are
Lays, Cheetos and Pringles.
Brands selected for juice are
Frooti, Tropicana and Simply
Orange.
I would like to thank once again
to god the almighty and my
Marketing teacher mrs.jisha for
completion of the project.