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Research Methodology
By: Prof. Monali Jani 9/2/2016
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Research in life…
• A first time buyer of a car
• Buying a new house
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What is Research??
“Research is a scientific and systematic search for
pertinent (significant or relevant) information on a
specific topic”
- C. R. Kothari, RM- Methods and Techniques
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• Applied Research
▫ Improve understanding of particular business or
management problem
▫ Results in solution to problem
▫ Tight Timescales
▫ Ex. Research on Customer Satisfaction
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Cont..
• Greater computing power and speed
• New perspectives on established research
methodologies
• Industrial and economic activities have assumed
huge dimensions
• Quantitative treatment to business problems
• Significant role in project feasibility and
implementation
• Helpful in formulating business strategy and
policy
• Important role in each functional area
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Determinants
Time constraints
Availability of data
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Good Research-Characteristics
• Purpose clearly defined
• Research process detailed
• Research design thoroughly planned
• High ethical standards applied
• Limitations frankly revealed
• Adequate Analysis for decision maker’s need
• Findings presented unambiguously
• Conclusions justified
• Researcher's experience reflected
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