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T ANALYSIS
STRENGHTS
• Large Fleets
• Experienced Staff
• Dedicated Departure terminal at Delhi
• Connectivity with the reservation centers and agents are good
• Adequate infrastructure and large network
• People are loyal towards the national carrier
• Kingfisher Airlines has a modern and complete in – house training facility
WEAKNESSES
• High overheads and huge workforce resulting in lower output
• Preconceived image of PSU’s
• Attitude of the staff
• Ageing workforce ( cabin crew )
• Kingfisher Airlines has its socio – economic responsibility of catering to the
inaccessibility areas at subsidized rate affecting operational expenses
• Being a dedicated terminal all services rendered at the airport is presumed by passengers
to be done by Kingfisher Airlines
• Inaccessibility of the staff over phone
OPPORTUNITIES
• International market.
• Competitors
• Infrastructure issues.
• Tourism saturation
• Economic slowdown.
PESTEL ANALYSIS
POLITICAL FACTORS
ECONOMICAL FACTORS
• 4) The growth of the middle income group family affects the aviation sector
SOCIAL FACTORS
• 2) Employment opportunities.
• 3) Safety regulations.
TECHNOLOGICAL FACTORS
• 4) Developing green field airports with private sector for example in Bangalore the
airport corporation limited.
ENVIRONMENTAL FACTORS
• 2) The sudden and unexpected behavior of the atmosphere and the dependency on
whether.
• 4) Tourism saturation .
LEGAL FACTORS
• 1) FDI limits
• 2) Bilateral treaties
• 3) Airlines acquisitions and the leasing cost.
• SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES
Market Penetration
Strategy Product Development
Market Development
Strategy Diversification