POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

College of Business Administration

Department of Marketing Management
Sta. Mesa, Manila

Dear Respondent,
We students of Polytechnic University of the Philippines (Department of Marketing
Management) are conducting a survey on Factors that Affect the Consumer’s Preference in
buying Cosmetics among Tourism and Hospitality Management Students. This survey is done in
partial fulfillment of our undergraduate requirement in the subject, ‘’Thesis Writing’’.

Your responses will be kept confidential and would be used strictly for academic purposes.

We appreciate your support and thank you for you participation!

NAME: (optional) ___________________________________________

SCHOOL: __________________________________________________

COURSE: __________________________________________________

AGE GROUP:
□ BELOW 17 □ 18- 20 □ 21- 25

□ 26 AND ABOVE

GENDER:
□ MALE □ FEMALE

MONTHLY ALLOWANCE

□ BELOW 2,000 PHP □ 2,001- 2,500 PHP □ 2,501- 3,000 PHP

□ 3,001 AND ABOVE
1. What is your skin type?

□ Dry □ Sensitive □ Oily □ Normal

□ None of the above

2. Which factors do you consider while purchasing cosmetics product? (Please select at least 3)

□ Prevent Acne or pimple □ Moisturizer □ Whitening

□ Has UV protection □ Water resistant □ Oil control

3. On average, how much do you spend on cosmetics product each month?

□ Less than ₱ 500 □ ₱ 501- 1000 □ ₱ 1001- 1500 □ ₱ 1501 and above
□ None of the above

4. Where do you primarily cosmetic product?

□ General Stores □ Super Markets □ Cosmetics Store

□ Drug/pharmacy □ online □ Shopping mall

Please check (✔) the item that corresponds to your answer.

TV Internet Beauty Friends/ Magazine/ Poster/

Saloon Family Newspaper Leaflet
5. Which information source is
effective while decision making
to purchase a cosmetics
product?

6. How do you get to know or

learn about new products?
7. While shopping at any general store or super market what promotional activities grab your
attention most? (Select at least 3)
□ Free Product Samples □ Gift Items □ Attractive Displays
□ Discounts □ Poster/Leaflets

8. How often do you switch brands?

□ Very frequently □ Most of the time
□ Rarely □ Never
9. How much do you want to pay for a cosmetics product?
□ Less than ₱ 500 □ ₱ 501- 1000 □ ₱ 1001- 1500 □ ₱ 1501 and above
□ None of the above

Which is an important factor, when deciding to purchase a cosmetics product? Put a check
mark (√) according to your level of importance.
(Here Strongly Disagree=1, Disagree=2, Agree=3, Strongly Agree=4)

Strongly Disagree Agree Strongly

Disagree Agree
10. Price
11. Hypoallergenic Feature
12. Ease of use
13. Brand Name
14. Quality
15. Free Trial
16. Anti-aging
17. Anti-acne
18. Packaging
19. Non-oily

 Which brand do you prefer most for cosmetics? __________________

 For suggestive reasons, what is the most effective and quickest way to communicate
with the customers in promoting a new cosmetics product? Why?
______________________________________________________________________________
______________________________________________________________________________

Thank you!!