CONCLUSION

After studying whole the information about the AMUL

INDUSTRIES PVT. LTD. I can conclude that this is one of the best units in the
medium scale industry. AMUL INDUSTRIES PVT. LTD. Is day by day
progressing in their business? They are always trying to listen their workers
problems and also try to solve it. So workers never complaint to the promoter.
AMUL INDUSTRIES PVT. LTD. It is continuously in the progress now a days
and improved their mistakes. They are using latest machinery and technology. I
found some positive points from this company, like the relationship between the
workers, staff members and superior to subordinates is really best.

As we know that Amul is very big organization and market leader in dairy
products. It has maximum market share in Milk, Butter and Cheese, which are
its main/core products. So, there is a need to understand the real maket
conditions. Competition will never end so let's not avoid it but face it
confidently,
"For a chief executive, unless he knows where he is going no one can take
him there".

What's the use of Marketing & Advertising if it does not reach the right
people and yield desired results? Therefore it is necessary for every individual
who has something to sell but no one to buy, to detect the problem areas and
try to solve them. But for this, knowing the right problem is extremely
essential otherwise hitting the target in dark means nothing.

Therefore, it is rightly said that a "well defined problem is half done". Once
you know your drawbacks only then you can correct it. Therefore, to know
your drawbacks you need to conduct a survey and get information right
from the ultimate users of your product. They should be asked to bring out
your drawbacks. This will help you to not only know your pitfalls but also
what your customers want and their likes and dislikes and while doing so
build a good rapport with your customers. While conducting such surveys
you can also advertise your products among those customers who are not much
aware of it.

"There are three ways of doing a thing—- the wrong way, the right way and
our way"

whichever may be your way the ultimate aim is to achieve the results and
implement them to maximize customer satisfaction we all know competition
is intense then why not take it positively so that it helps us to improve our
product quality, makes customers loyal to us, helps us know our
shortcomings and rectify them. The best way to overcome your competitors
is to give your customers what they expect or probably more than that.

To know the customers expectations towards Amul, I had conducted a market

Research, which helped me to know the satisfaction, awareness and liking
among customers for the products of AMUL and analyse the situation and
provide them suggestion to improve the situation.
These suggestions if implemented would definitely yield results and

"Ultimately the results matter, how and who does it is immaterial".

SUGGESTIONS

I have study all the information about the AMUL INDUSTRIES PVT. LTD.
Production Department, Marketing Department, Finance Department and all the
things related to the AMUL INDUSTRIES PVT. LTD. From overall study
of the all Department of AMUL INDUSTRIES PVT. LTD I come to know they
are very good, honest, and punctual in time. But I would like to suggest them
that they spend more and more money in the advertisement of their company
and they have quickly start to export their product to the some foreign country
and take parts in the association of the company. The unit should develop
separate research department. They should do some things for sales promotion
i.e. advertising through different media.

 According to the research retailers or canteen holders are having the

problem in storing of AMUL products.

 As I found that AMUL is having very less awareness of its chocolates so

according to me more advertisement & promotional activities should be
adopted.

 As we know that in this project our target was to promotion of our brand
in schools, so what I found is that there are very less numbers of schools
is their in Indore who are having canteen.

 Maul should open their outlets nearby areas of schools & canteens
because high demand is there of beverages in this segment.
 Maul has a very wide range of products but only some of the products
like flavored milk, AMUL cool milk, cheese, butter etc... Have got the
good consumers awareness rest of the products is not known to the
customers.

 As Maul is distributing gifts like AMUL VIDHYA BHUSHAN (for 12 th

class topers) & AMUL VIDHYA SHREE (for 10th class topers), according
to me some more exciting gifts should be given to toppers.

 Some programs should be organized by AMUL in such schools.

Eg.
Birthdays, so that more and more students can remember AMUL
Brand for a longer time.

 Some state level competition can be organized for giving this promotion
campaign more exposure and it should be among the toppers the toppers
of the list.

 Company should arrange some kind of training programs in the schools

so that online registration can be encouraged, it will save a lot of time and
efforts.

BIBLIOGRAPHY

1. www.amul.com
2. www.amuldairy.com
3. www.google.com
4. www.marketresearch.com
5. www.dairy.com
6. Research Methodology. ( Harper W.Boyd, C. R. Kothari )
7. www.quickmba.com
8. www.nddb.org
9. www.indianexpres.com
10. www.thehindubusinessline.com
11. www.business-standard.com
12. www.icmrindia.org
13. www.blogger.com
14. www.wikipedia.com