TERRI RIHA

Phoenix, Arizona 85020

602.421.9663  triha@executiveimageglobal.com

Networking  Business Development  Senior Marketing Strategist

Highly experienced and seasoned professional with 20+ years of B2B sales and marketing, consultative
healthcare management expertise, and natural born relationship builder. Proficient writer/presenter able to
effectively and professionally communicate within a business environment, inclusive of working with
outside professionals and c-suite level executives, and proven to thrive under demanding situations. A
polished and articulate entrepreneur and leader who emphasizes and epitomizes a first-class image for the
company through accuracy and quality of work, building client relationships, maintaining confidentiality,
teamwork and trust-building.

Relationship Development  Sales & Business Development 

Project Management  Business Communication & Writing Skills 
Proficiency in Microsoft Office Suite  Corporate Training & Mentoring

PROFESSIONAL EXPERIENCE

Executive Image Global, Phoenix, Arizona  1998 - Present

Senior Director, Business Development & CEO

As a seasoned executive who has brought many companies into fruition, Terri has experience in
researching and interviewing all levels of subject matter experts, practitioners, competitors and
even supply-chain professionals for the benefit of enterprise and strategic growth. A detailed
results oriented individual, Terri is an exceptional project manager. As a renowned expert and
spokesperson in marketing, Ms. Riha is an effective sought-after public speaker internationally and
nationally on Healthcare, Wellness and Strategic Marketing. Numerous broadcasting appearances
with national and regional news stations have positioned her to be the television and broadcast
journalist's choice when it comes to the ever changing healthcare industry and networking contact.

Highlights
 Announced as a Certified MMPS Business Advisor for Meridian MPS, serving over 5,000
physicians in the Southwestern states, as a sought after business advisor and mentor.

Healthcare Success Strategies, Phoenix, Arizona  2010 - 2012

Senior Marketing Strategist

Identify and capture new business through public relations and marketing to ambulatory
surgicenters, hospitals, and moderate-to-large multi-specialty physician groups. Keynote speaker
and presenter of marketing strategies and proposals.

Barnett-Dulaney Perkins, Scottsdale, Arizona  2009-2010

Senior Sales Executive

Multiple-facility eye centers specializing in ophthalmology, LASIK, and cataract surgery. Directed
pre-selling functions in existing markets. Develop and administer databases, contracts, and
contacts. Plan and manage marketing events while creating and maximizing public relations
opportunities. Terri was an effective project manager who reached and exceeded company goals
and expectations. Oversaw patient charting from intake and assessment through post-surgical
notes; ensuring adherence to OSHA and other compliancy regulatory agencies.

Resume
Sonobello, Scottsdale, Arizona  2008-2009

National Sales Manager

Multiple-facility upscale medical aesthetic surgical centers with aggressive startup and United
States national expansion plan. Directs pre-selling functions in new markets; plan and execute
new-center openings. Recruit, hire, train and motivate sales professionals to generate leads,
conduct cold calls, establish rapport with prospects, and convert prospects to customers. Develop
and administer databases, contracts, and contacts. Plan and manage marketing events while
creating and maximizing public relations opportunities. Oversee patient charting from intake and
assessment through post-surgical notes; ensuring adherence to OSHA and other compliancy
regulatory agencies.

Highlights
 Through cold calls, secured $60,000 in pre-sales for Scottsdale location within 2 weeks prior to
opening
 Achieved 75% closing rate, equates to $640,000 in sales in less than 3 months derived from
relationship-building
 Consistently surpassed defined quotas and benchmarks for luxury-product sales in depressed
economy, equates to $206,000 in exit month
 Initiated multi-site expansion leading to $10 million in overall annual revenue

Education & Credentials

Undergraduate Coursework • University of Arizona – Tucson, AZ

Endorsed by Meridan MPS for National IPA Platform and as a certified MMPS Business Advisor
serving over 5000 physicians in the Southwest

Board Certified Medical Aesthetician, 1997 – National Aesthetics Institute of Scottsdale

Software: Word, Excel, PowerPoint, BCCadmin, Quicken, EMR, NextGen, Mind,Body Soul and
InfusionSoft

Associations

Women at the Top (WATT) - President & VP of Board of Directors

National Association of Professional Women

Fiesta Bowl - Corporate Sponsor 3 Years

Muscular Dystrophy Association - Donor, Fundraiser

Resume