Visitors Traffic Traffic Bounce New % eCom Perorder Average Price

Rate Visitors
Monthly Daily total
revenu
Jan-08 11547 372 36.04 73.41 0 0 0

Feb-08 7881 272 35.14 62.11 0 0 0

Mar-08 7076 228 29.95 5931 0.49 7806.99 162.65

Apr-08 5449 182 35.51 60.63 0.64 10822 197.85

May-08 6216 201 36.15 68.02 0.56 6989 166.4

Jun-08 5018 167 37.39 62.38 0.48 5899 159.43

Jul-08 6457 215 34.97 67.24 0.19 2885 125.43

Aug-08 7641 246 34.22 72.63 0 0 0

Sep-08 8570 286 29.99 69.93 0 0 0

Oct-08 10418 336 28.7 65.22 0 0 0

Nov-08 11766 392 32.06 68.14 0 0 0

Dec-08 14782 477 28.37 68.9 0 0 0

Jan-09 14914 481 32.48 64.84 0 0 0

Feb-09 13772 492 29.95 65.29 0.17 4873 157.19

Mar-09 15737 508 33.25 37.38 0.54 26710.5 179.27

Apr-09 15778 509 33.59 65.72 0.75 23222.98 144.24

May-09 12519 37.01 63.97 0.5 14920 169.56

404
Jun-09 13358 37 68.53 0.42 10637.49 126.64
445
Jul-09 18862 39.8 75.87 0.52 20802.96 136.86
608
Aug-09 22667 40.33 77.86 0.41
731 22516 150.11
Sep-09 21402 42.47 77.42 0.45
713 23.289.87$ 181.95
Oct-09 22225 41.8 76.27 0.42 20851
717 162.9
Nov-09 27102 43.46 80.58 0.35 34132.46 201.97
903
Dec-09 25154 40.53 78.19 0.45 24332.98 163.31
811
Jan-10 25639 41.44 79.22 0.34 32243.49 194.24

827
Feb-10 24610 40.17 80.46 0.39 22201.42 179.04
879
Mar-10 24918 41.76 77.99 0.35 21163.41 164.06

804
Apr-10 19355 43.01 79.36 0.39 23127.77 150.18
312
May-10 19166 43.13 79.36 0.29 18819.93 186.34

639
Jun-10 18311 47.62 81.66 0.28 17517.79 147.21
610
Jul-10 18924 42.32 82.02 0.31 16714.33 149.24
610
Aug-10 21843 41.8 83.03 0.32 15313.75 157.87
705
Main Keywords Avg time pages Google Share percentage Main
Keywords Top Sources

dell gx270 dell 761

gx260 gx270 and
electrocomputerw 3.44 6 4424 38.31 google, live,
arehouse
electrocomputerw 888
arehouse dell
gx270 dell gx260 3.27 7 3236 41 google, live,
gx270
eletrocomputer 941
warehouse,
electrocomputerw 4.24 6 1878 56 google, live,
arehouse,
eletrocomputer 974
www.electrocomp
warehouse,
uterwarehouse.co
electrocomputerw 3.48 5 2356 43.23 google, live,
m,
eletrocomputerwa
arehouse, 833
electrocomputerw
rehouse, electro
www.electrocomp
arehouse.com
computer
uterwarehouse.co 3.59 6 1703 27.39 google, live,
cheap
used computers
computers,
warehouse,electro
m, dell precision 550
eletro computer
computerwarehou
650, cheap used
warehouse,
se.com,
computerscheap 4.18 6 1057 21.06 google, msn,li
cheap computers,
electrocomputerw
computers, 800
used computers,
arehouse, cheap
www.electrocomp 3.4 6 2455 38.08 google direct
eletro computer
computers
uterwarehouse.co
cheap computers, 1152
warehouse,
electrocomputerw
m, refurbished
eletro computer
electrocomputerw
arehouse.com 4.07 7 3104 40.62 google direct
computers
warehouse,
cheap computers,
arehouse,
refurbished(content 1163
refurbished
targeting)
computers, 4.5 7 3321 38.75 google direct
computers,
cheap eletro
electrocomputerw
computers, 1078
computer
arehouse,
refurbished
warehouse, 5.31 8 4454 42.75 google direct
electrocomputerw
computers, used
cheap computers,
electrocomputerw
arehouse.com 1674
computers, eletro
refurbished
arehouse, used 4.47 6 5292 45 google direct
computer
computers,
computers
cheap eletro
computers, 1958
warehouse,
computer 5.22 7 6976 47.19 google direct
refurbished
electrocomputerw
warehouse,
computers,
arehouse used
refurbished 1964
electrocomputerw
computers, eletro
computers,
arehouse cheap 5 6 6713 45 google direct
computer
computers, used
refurbished
warehouse, 1490
computers,
computers, eletro
cheap 4.57 7 5975 43.38 google direct
electrocomputerw
computer
computers,
arehouse used
refurbished 2041
warehouse,
computers, eletro
computers, cheap
electrocomputerw 4.36 6 6671 49.31 google direct
computer
computers, used
arehouse
refurbished
warehouse, 2165
computers,
computers, eletro
cheap
electrocomputerw
computer
computers, used
arehouse 5 7 7139 45.24 google direct
warehouse, dell
computers, eletro
eletro
gx270 computer 1906 google,
computer 4.29 6 4401 35.15
warehouse, direct ,
warehouse,
refurbished
used computers,
electrocomputerw 1946 dellgx270,
computers,
arehouse cheap
refurbished 4 6 4307 32.22 yahoo, live
google,direct,
computers, eletro
cheap computers,
electrocomputerw
computer 2476
refurbished
arehouse, used
warehouse, cheap 4.02 6 7408 39.27 google, direct
computers,
computers
computers,
cheap computers,
refurbished 2590
electrocomputerw
refurbished
laptops,
arehouse used 3.59 6 9146 40.3 google, direct
computers, ,electro
used
computers,
computer
refurbished
warehouse
laptops, electro
computer
warehouse
cheap computers, 2778 google,
refurbished 5.5 5 7946 37.12 direct,
cheap computers,
computers, 2899 yahoo, dell
refurbished 3.5 5 8159 31.7 google, direct
gx270, bing
computers,
laptops,
cheap used
computers, 3265 google,
electrocomputerw
computers,
refurbished 3.38 5 9559 35.27 direct, yahoo
arehouse,
computers, used
electrocomputerw
cheap computers, 3282 answer,
google,
computers,
arehouse
refurbished
refurbished 3.46 5 9569 38.04 yahoo,
direct , dell
refurbished
laptops,
laptops, used gx270
yahoo, dell
cheap
laptops computers,
computers, electro 3539 google,
refurbished gx270,,
direct
computer electro yahoo dell
computers,
warehouse 3.26 5 8928 34.82 yahoo,
computer
refurbished answer
cheap computers,
warehouse, used 3235 gx270,
google,
laptops, electro
refurbished yahoo
direct,
computers
computer 3.29 5 7845 31.87 answer
computers, yahoo, bing,
warehouse
cheap computers,
refurbished used google,
dell gx270
computers
refurbished
laptops, used direct,
laptops,
computers, electro 3.3 5 8118 32.25 3640 yahoo,
refurbished
computer refurbishdell
cheap computers,
computers, electro 3006 goole,
pc, bingdirect,
warehouse
refurbished yahoo, dell
computer 3.23 5 6846 33.53
laptops,
warehouse, gx270,
refurbished used 2995 google,
refurbishdell
computers
computers, cheap direct,
electro pc
computers,
computer used 3.23 5 6369 39.39 yahoo,
computers,
warehouse,
cheap used
computers, 2654 refurbishdell
google,
refurbished
computers
refurbished pc, dell
direct,
laptops,
computers,electro 5.58 5 5678 31 gx270
yahoo, dell
computerwarehos
refurbished
echeap computers, 2833 gx270,
google,bing
laptops, used
refurbished direct,
computers, 3.18 5 6135 32.41
computers, electro
, used refurbisdellp
computer
cheap computer,
computers, 3272 google,
c, yahoo,
warehouse
refrurbished
refurbished direct,
yahoo
computers, used
laptops, electro 3.15 5 7832 35.85 yahoo,
answer
computer,
computer electro refurbishdell
computer
warehouse pc, dell
warehouse gx270
 11547 372 36.04 73.41 0 0
7881 272 35.14 62.11 0 0
7076 228 29.95 5931 0.49 7806.99
5449 182 35.51 60.63 0.64 10822
6216 201 36.15 68.02 0.56 6989
5018 167 37.39 62.38 0.48 5899
6457 215 34.97 67.24 0.19 2885
7641 246 34.22 72.63 0 0
8570 286 29.99 69.93 0 0
10418 336 28.7 65.22 0 0
11766 392 32.06 68.14 0 0
14782 477 28.37 68.9 0 0
14914 481 32.48 64.84 0 0
13772 492 29.95 65.29 0.17 4873
15737 508 33.25 37.38 0.54 26710.5
15778 509 33.59 65.72 0.75 23222.98
12519 404 37.01 63.97 0.5 14920
13358 445 37 68.53 0.42 10637.49
18862 608 39.8 75.87 0.52 20802.96
22667 731 40.33 77.86 0.41 22516
21402 713 42.47 77.42 0.45 23289.87
22225 717 41.8 76.27 0.42 20851
27102 903 43.46 80.58 0.35 34132.46
25154 811 40.53 78.19 0.45 24332.98
25639 827 41.44 79.22 0.34 32243.49
24610 879 40.17 80.46 0.39 22201.42
24918 804 41.76 77.99 0.35 21163.41
19355 312 43.01 79.36 0.39 23127.77
19166 639 43.13 79.36 0.29 18819.93
18311 610 47.62 81.66 0.28 17517.79
18924 610 42.32 82.02 0.31 16714.33
21843 705 41.8 83.03 0.32 15313.75

SUMMARY OUTPUT

Regression Statistics
Multiple R 0.999082062
R Square 0.998164967
Adjusted R Square 0.99710258
Standard Error 368.5628139
Observations 31

ANOVA
 df SS MS F Significance F
Regression 11 1403896509 127626955.365 939.548879403 1.47429480893183E-23
Residual 19 2580932.4082 135838.547799
Total 30 1406477441.4

Coefficients Standard Error t Stat P-value Lower 95%

Intercept 3789.195904 2530.1929488 1.49759167824 0.15066886739 -1506.55878814168
372 5.308177147 1.013109776 5.23948862523 4.66964975E-05 3.18771402110556
36.04 12.61259512 36.204375681 0.34837212017 0.73139106676 -63.1640338949867
73.41 0.638135393 0.0949624389 6.7198715687 2.0143424E-06 0.439376724663729
0 -2994.665146 724.02088879 -4.13615848968 0.00056143239 -4510.05827869127
0 0.073655966 0.0219953007 3.34871375324 0.00337362806 0.027619272645126
0 3.485278092 2.7128816854 1.2847143725 0.21433480427 -2.19284851984303
3.44 -93.12893778 106.63698251 -0.87332682892 0.39338912952 -316.322706788402
6 174.9734835 189.022633 0.92567477631 0.36622404504 -220.655433314756
4424 1.339072872 0.1204645142 11.1159114392 9.32956659E-10 1.0869377464332
38.31 -122.3849397 18.56014568 -6.59396439159 2.60329871E-06 -161.231770990959
761 2.043353367 0.2954998795 6.91490423095 1.3596037E-06 1.42486501234647

PROBABILITY OUTPUT

Percentile 11547
1.6129032258065 5018
4.8387096774194 5449
8.0645161290323 6216
11.290322580645 6457
14.516129032258 7076
17.741935483871 7641
20.967741935484 7881
24.193548387097 8570
27.41935483871 10418
30.645161290323 11766
33.870967741936 12519
37.096774193548 13358
40.322580645161 13772
43.548387096774 14782
46.774193548387 14914
50 15737
53.225806451613 15778
56.451612903226 18311
59.677419354839 18862
62.903225806452 18924
66.129032258065 19166 Normal Probability
30000

25000
11547
 Normal Probability
69.354838709677 19355
30000
72.58064516129 21402
75.806451612903 21843 25000

11547
79.032258064516 22225
20000
82.258064516129 22667
85.483870967742 24610 15000
88.709677419355 24918 10000
91.935483870968 25154
95.161290322581 25639 5000
98.387096774194 27102 0
0 20 40 60
Sample Percenti

traffic= 3789.195+5.308x1+12.612x2+.6381x3-2994.6651x4+.0736x5+3.485x6-93.128x7+174.97x8+1.34x
 0 3.44 6 4424 38.31
0 3.27 7 3236 41
162.65 4.24 6 1878 56
197.85 3.48 5 2356 43.23
166.4 3.59 6 1703 27.39
159.43 4.18 6 1057 21.06
125.43 3.4 6 2455 38.08
0 4.07 7 3104 40.62
0 4.5 7 3321 38.75
0 5.31 8 4454 42.75
0 4.47 6 5292 45
0 5.22 7 6976 47.19
0 5 6 6713 45
157.19 4.57 7 5975 43.38
179.27 4.36 6 6671 49.31
144.24 5 7 7139 45.24
169.56 4.29 6 4401 35.15
126.64 4 6 4307 32.22
136.86 4.02 6 7408 39.27
150.11 3.59 6 9146 40.3
181.95 5.5 5 7946 37.12
162.9 3.5 5 8159 31.7
201.97 3.38 5 9559 35.27
163.31 3.46 5 9569 38.04
194.24 3.26 5 8928 34.82
179.04 3.29 5 7845 31.87
164.06 3.3 5 8118 32.25
150.18 3.23 5 6846 33.53
186.34 3.23 5 6369 39.39
147.21 5.58 5 5678 31
149.24 3.18 5 6135 32.41
157.87 3.15 5 7832 35.85
 Upper 95% Lower 95.0% Upper 95.0%
9084.95059706683 -1506.55878814168 9084.9505970668
7.42864027366154 3.18771402110556 7.4286402736615
88.3892241261028 -63.1640338949867 88.389224126103
0.836894061434737 0.439376724663729 0.8368940614347
-1479.27201303149 -4510.05827869127 -1479.2720130315
0.119692659453887 0.027619272645126 0.1196926594539
9.16340470416461 -2.19284851984303 9.1634047041646
130.064831220507 -316.322706788402 130.06483122051
570.602400350627 -220.655433314756 570.60240035063
1.59120799736707 1.0869377464332 1.5912079973671
-83.5381084381477 -161.231770990959 -83.538108438148
2.66184172127837 1.42486501234647 2.6618417212784

mal Probability Plot

mal Probability Plot

0 60 80 100 120
Sample Percentile

3.128x7+174.97x8+1.34x9-122.38x10+2.043x11
 761
888
941
974
833
550
800
1152
1163
1078
1674
1958
1964
1490
2041
2165
1906
1946
2476
2590
2778
2899
3265
3282
3539
3235
3640
3006
2995
2654
2833
3272
 Focus Statical Evidence

Visitor traffic started with an increasing trend from 14000

to 25000 at year end 2009. Beginning of 2010 has
witnessed a declining trend from 25000 visitors in January
Traffic to 21000 in August 2010. A significant increase in 2009 was
a jump of 5000 visitors from June - July. On the other hand,
from Mar-April 2010, a 5000- decrease in incoming traffic is
seen.

Bounce Rate On average, bounce rate was 37% in the year 2009. The
year 2010 is showing bounce rates on average 42%.

The average number of new visitors in 2009 has been 69%

New Visitors while the year 2010 is experiencing an average 80% of new
visitors from the total traffic.

Conversion Conversion rates have also dropped from 0.45 in the year
Rate 2009 to 0.33 in 2010.

The year 2009(Jan-Aug) shows a per order value of $292

Per Order with an average price of $151. Conversely 2010 shows a
Value &
better picture from Jan-Aug with per order value of $359
Average Price and an average price of $166.
 The average time and pages visited on the website in the
Avg.Time/Per year 2009 is 4.2 minutes/6 pages. This ratio shows a
pages visited decreasing sign in the year 2010 with average time spent as
3.5 minutes on 5 pages on average.

Google's The share of Google in attracting traffic was 40% in 2009

share in traffic while 2010 shows that Google was successful in attracting
sources only 33% of the total number of traffic to the website.

2010: 2009:
Top Sources Google
Google
Direct Direct
Yahoo Yahoo
refurbishdellpc.com dellgx270
dellgx270.com Yahoo Answers

2010:
Cheap computers 2009:
Cheap computers
Main Refurbished computers Refurbished
Keywords refurbished latops computers
used computers used computers
electro computer warehouse electro computer
warehouse
refurbished latops
 Conclusion Summary

Business requires at least 35000
traffic/month by year end. This
could be achieved by first jump
starting the traffic from
5000/month and a gradual
increase of 2000/month till year
end
Bottom line:
= Target 35000 visitors for year end
= Imrove site design and creat trust
=SEO by focusing on Yahoo, Bing and AOL
= Introduce bundle packages and high-end products
= Utilize social media channel to promote web site
= Retain customers

Increasing bounce rate

percentages show the irrelevancy
and unattractiveness of the web
pages. An ideal bounce rate must
be around 30% in order to
achieve optimal conversion rates.
Bounce rates can be optimized by
allocating right keywords,
providing assurance services to
visitors and making the
navigation along the website
easier by better user interface.

The increase in number of new

visitors may lead to higher
bounce rates as we see is
happening now. Retaining and
calling back old customers may
be more profitable and may give
higher per order values.

A drop of 12% in conversion rates

mean that if there are currently
21000 visitors/month, the
webiste is losing 2520 visitors
who could be potential
customers.

A significant progress in the year

2010. This can be enhanced by
higher priced products and
bundle deals to increase per
order values.
Improving bounce rates will
automatically increase the
number of time and pages visited
by every visitor. This in turn will
lead to increased conversion
rates.

Google's share must be increased

to at least 40% while there must
be a significant share for both
Yahoo and Bing. This can be done
through effective SEO tactics.

The top sources must also

include AOL as this website
experiences heavy traffic in US
and Canada. Also Yahoo and Bing
engines must be optimized to
utilize their traffic sources.

Due to visibility and click through

from low productive keywords
like dell used computers, we saw
that there is high bounce rate,
low conversion, less returning
customers, etc which gives no
impact to sales and traffic
generation. It is recommeded to
focus on these keywords only:
Cheap computers
Refurbished computers
Used computers
Cheap refurbished laptops
electrocomputerwarehouse